Cool Times Podcast

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Cool Times Podcast Hosted by business & life partners, Vince and Jenna Free, The Cool Times Podcast talks all things cool about the cold storage industry.

25/06/2025

The cold storage industry got it WRONG for decades — here’s how one system is flipping everything.

Eric Finnerty, CEO of V***r Armor, reveals why frost ribbon details don’t work, the insulation mistake that costs millions, and how his perimeter seal design is saving buildings from failure. Over 40M sq ft and counting—with zero systemic issues.

❄️ Traditional frost ribbon = temporary fix, not a solution
❄️ V***r Armor’s 2-part detail attacks the real problem
❄️ Polyiso underperforms in cold? Here’s the proof
❄️ Up to 25% energy savings + 22-month ROI
❄️ The perimeter seal is EVERYTHING

📺 Watch the full episode: https://youtu.be/6S4HiTytFBo

🔹 Sponsored by V***r Armor

***rArmor

18/06/2025

He turned a roofing disaster into a cold storage revolution.

Eric Finnerty, aka “The Beard,” shares how a botched roof install sparked a movement that changed the game for cold storage. From lawsuits to lab tests, find out how V***r Armor became the ice-fighting giant no one saw coming.

❄️ A 15-year condensation-free guarantee
❄️ Built V***r Armor with a handshake and a mission
❄️ Industry laughed—then added it to new builds
❄️ Deep dive into thermodynamics and cold chain safety
❄️ Making food storage safer for 48 million lives

Watch the full episode here: https://youtu.be/f2LTT9Gwe4k

Sponsored by V***r Armor

***rArmor

21/05/2025

Not a Commodity isn’t just a book—it’s a mindset for anyone who leads with purpose.

Vince and Jenna Free sit down with cold storage construction legend Bret Wedding of Fricks to talk about trust-driven leadership, personal branding, and why relationships—not contracts—build legacies.

❄️ Why pricing wars erode long-term loyalty
❄️ How to turn clients into lifelong partners
❄️ Leadership lessons from the military to the job site
❄️ The wild (and hilarious) road from 2.0 GPA to published author

🎧 Watch the full episode: https://youtu.be/m0J7KoyVmC4

Brought to you by:
Rytec High Performance Doors
Fastener Systems Inc. (FSI)

07/05/2025

What do you get when cold storage architecture meets jobsite grit and whiskey wisdom?

Vince and Jenna Free sit down with Michael Cody, Director of Industrial Cold & Food at Ware Malcomb, for a chill deep dive into the design side of cold storage—from patented details and 3D printing to hot tub board meetings. 🍻

Whether you’re curious about the Cody-Vincent Detail or what not to cut in your next spec build, this one’s a blueprint for industry innovation.

❄️ Field-first design wins
❄️ Expansion joints done right
❄️ Cold storage culture (and cocktails)
❄️ Tech shaping the next gen

🎧 Watch the full episode → https://youtu.be/GmAT8iu2o_s

Sponsored by:
Iceberg Mechanical – https://www.icebergmechanical.com/
Fastener Systems Inc (FSI) – https://www.fsiindustrial.com/

29/04/2025

From Brick Phones to ColdBox Bosses: The Legacy of Marko & Max Dzeletovich

This one’s for the builders, dreamers, and legacy-makers. Vince and Jenna sit down in-studio with Marko Dzeletovich, founder of ColdBox Builders, and his son Max to unpack how a family-run business became a cold storage powerhouse. 💥

From scaling through the chaos of the pandemic to hiring with heart (not just headcount), Marko shares the wins, the fails, and the wisdom behind ColdBox’s rise. Max brings next-gen energy—and a few laughs.

❄️ Growth lessons that stick
❄️ Why culture always beats cash
❄️ Rebranding as brand therapy
❄️ Legacy in action

Sponsored by:
V***r Armor — https://www.vaporarmor.com/
Applied Fabricators (Afab) — https://www.appliedfabricators.com/

➡️ Watch the full episode here: https://youtu.be/ciD5h_i2Jv8 👀

***rArmor

09/04/2025

🚨 From boutique to $3B+ in cold storage assets? Here's how Saxum did it.

In this episode of Cool Times Podcast, Sean Gilbert of Saxum Real Estate shares how smart partnerships, culture-first hiring, and bold real estate bets helped Saxum become a national force in cold storage development.

❄️ Why Saxum bet big on niche markets
📦 The Arcadia Cold partnership that fueled rapid growth
🏗️ Spec build strategy—explained
💬 How team bonding (Dirt Dogs anyone?) plays a role

🎥 Watch now: https://youtu.be/AsVuZGR8exQ

🔹 Sponsored by Senneca Holdings & VersiFoam

26/03/2025

Cold chain construction is changing fast—and CEBA is leading the transformation.

In this episode, Vince & Jenna Free sit down with Brian Lynch to talk all things CEBA + GCCA: membership growth, global expansion, education programs like CEBA Pro, and how YOU can get involved in shaping the future of the industry.

❄️ What CEBA is & why it’s growing
❄️ CEBA Pro: in-person, hands-on training for cold storage professionals
❄️ “Built By the Best” awards—new categories now open
❄️ Get active: join committees, apply for board roles, and attend major events
❄️ Global expansion is already underway

📺 Watch the full episode: https://youtu.be/BQKIVr36a_I

🔹 Sponsored by Jamison Door Company + Fastener Systems, Inc.

👉 www.cooltimespodcast.com

12/03/2025

Breaking barriers in construction—one leadership lesson at a time.

For Women in Construction Week, Vince Free sits down with Jenna Free, COO of Freez Construction, to talk about her journey from growing up in the industry to leading a company and inspiring more women to do the same.

❄️ Female representation has grown by 50% in the last decade—but still only makes up 11% of the industry.
❄️ Confidence, skill-building, and communication are key leadership skills.
❄️ Mentorship helps more women enter and thrive in the field.
❄️ Women bring unique strengths—problem-solving, attention to detail, and adaptability.

📺 Watch the full episode: https://youtu.be/ulBQiJYxo_U

🔹 Sponsored by Iceberg Mechanical & Refrigeration + Senneca Holdings

👉 www.cooltimespodcast.com

26/02/2025

🚨 Cold storage is evolving FAST—are you ready? ❄️📦

Steve Wilson of Slate River Systems (SRSI) joins Vince & Jenna Free to talk about the future of warehouse automation. From ASRS to smarter warehouse design, this episode is packed with insights you don’t want to miss!

❄️ The biggest cold storage trends in automation
❄️ How data-driven decisions cut costs & boost efficiency
❄️ The #1 mistake companies make when planning automation
❄️ How early collaboration can save millions

📺 Watch the Full episode: https://youtu.be/qglNR-eYAg8
Listen to the full episode: https://apple.co/3QAsXSP
Visit: www.cooltimespodcast.com

🔹 Sponsored by Rytec High Performance Doors

04/02/2025

Imagine leaving your stable job to start a business—with a six-month-old at home. 😳 That’s exactly what Josh Lewis, President of RL Cold, did four and a half years ago. Fast forward to today, and he’s leading one of the most innovative cold storage real estate companies in the industry.

Josh joins the Cool Times Podcast to share:
❄️ What inspired him to take the leap into entrepreneurship
❄️ How RL Cold is redefining cold storage real estate
❄️ The difference between pitching to a corporate board vs. serving tenants
❄️ The lessons he’s learned along the way

Don't miss this inspiring episode!

🎧 Listen now: https://podcasts.apple.com/us/podcast/rolling-the-dice-life-and-cold-storage-in-sin-city/id1596205513?i=1000687241600
📺 Watch the full episode: https://youtu.be/CAKXvuZM7Ew

🔹 Sponsored by Rytec

10/07/2024

In this episode, Hosts Vince and Jenna Free interview Vince Humphreys, Senior Construction Sales at Ahern Fire Protection about fire protection in cold storage construction. They discuss the history and background of Ahern, the different types of fire protection systems, and the importance of product classification and flu spacing. They also touch on the challenges of protecting different types of products and the impact of thermal issues in cold storage facilities. The conversation covers market trends in the controlled environment industry, the importance of working with trusted partners, and the legacy of honesty and teaching. The main market trends discussed include the growth of the industry, the use of very narrow aisle racking systems, and the rise of fully automated ASRS buildings. The conversation also touches on the importance of safety in the industry and the value of Ahern's in-house capabilities. Vince Humphreys shares his journey into the industry and highlights the expertise and dedication of Ahern's field team.

Story Notes:
❄️ Introducing Vince Humphreys and Ahern Fire Protection
❄️ Understanding Fire Protection Systems in Cold Storage Construction
❄️ The Importance of Product Classification and Flu Spacing
❄️ Challenges in Protecting Different Types of Products
❄️ Collaboration with End Users, General Contractors, and Fire Departments
❄️ Introduction and Market Trends
❄️ Very Narrow Aisle Racking Systems
❄️ Fully Automated ASRS Buildings
❄️ Safety and In-House Capabilities
❄️ Legacy of Honesty and Teaching

Sponsored by Iceberg Mechanical

Listen to the full episode: https://apple.co/4bFGktc
Watch the full episode: https://youtu.be/XcnDkl7wSxg

Visit: www.cooltimespodcast.com

12/06/2024

In this episode of The Cool Times Podcast, hosts Vince and Jenna Free welcome the team from Weiland Doors, including Carl Weiland, Calvin Mueller, and Christina Sirek, to discuss the company's recent growth and developments. They highlight Weiland Doors' focus on meeting the specific needs of the cold storage industry, emphasizing the introduction of CS grade hardware. The team shares success stories and reflects on the company's supportive and collaborative culture, emphasizing gratitude and teamwork. They also discuss their unique approach to celebrating successes and commend the Weiland Doors team for their dedication to excellence and customer satisfaction.

Story Notes:

❄️ Growth and Evolution
❄️ Product Differentiation
❄️ Team Dynamics and Culture
❄️ Leadership and Humility
❄️ Customer Satisfaction and Rapid Response
❄️ Reflecting on Success and Challenges

Sponsored by Iceberg Mechanical

Listen to the full episode: https://apple.co/3Vl4bbp
Watch the full episode: https://youtu.be/0pxgcxpKLKs

Visit: www.cooltimespodcast.com

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