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The Social Clue is a clue that every business needs right now! That is of how to thrive in Covid-19
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31/08/2021

Wondering how you can better your performance on Facebook?
Try these out! 🔥

17/08/2021

Since "Save" is one of the strongest metric currently on IG, we did a bit of research for you all!🔥

This post, if you look closely, is a two in one! We are not only acknowledging the posts that gets you maximum saves but secretly we are also giving you more content ideas to try out on your feed!😉

07/08/2021

aaaaaa… the loop is real! Making meme for our situation so that we can feel a bit better…🙂
It do be like that sometimes😪

Now worries but... We are going to catch up😁 new and useful content is brewing for all of you! Stay tuned!
And hey! Thanks for sticking with us... It really means a lot❤️

09/12/2020

As the virtual reality becomes a major part of our lives, the shift of online audience towards AR is evident. Snapchat being majorly known for the same, is discovering more channels to generate possible revenues keeping in mind their basic structure and offering. Bitmoji characters are one of the most used features of Snapchat. Around 70% of the active users engage with this feature. Taping on this e-commerce opportunity, Snapchat has recently collaborated with Levi’s, where there are 12 curated options from which the users can choose. This is a fun yet an effective way to promote fashion brands as it increases the brand awareness amongst the users.
This feature to dress your bitmoji in different outfits was released an year back by the platform and has led to partnerships with fashion brands as Ralph Lauren and Jordan amongst others. As Facebook and Instagram continue to influence consumer habits, users will expect to have quick links to products that they see being used and can buy directly. It’s interesting to see that Snapchat is adapting to these changes via it’s USP that is AR.
To understand further the nitty-gritty of Online marketing or to get started with it contact us at [email protected]

05/11/2020

👀
Guilty anyone?
Most influencers and brands engage with controversies by putting forth their point of view in order to create engagement amongst their audiences...
This is a very common internet culture and benefits the brands/ influencers a lot!

04/11/2020

Any LinkedIn influencer here?😉

04/11/2020

Social media is often known for simplifying lives by making people as well as products accessible more than ever. Snapchat on the same lines has made the world of fantasy available too for it’s users, by creating augmented reality via it’s camera. It is know for it’s filters but the platform expects more from it’s camera.

As per the latest update, now you can use Snapchat’s in- app camera and scan packaged food and wine labels to get it’s nutritional info and tasting notes. Along with these, you can also use the camera to identify plants and dog breeds, solve a math equation, look up Amazon products and Shazam music. Which means, the platform now also makes it simpler for it’s users to access info about things around them. The purpose of Snapchat to introduce this feature is to make their camera even more useful as they build their augmented reality platform more and more.

What are your views on this latest update by Snapchat?

30/10/2020

Halloween Special

Snapchat has added more fun to the ways it’s filters function. The social media platform known for it’s creative AR lenses has now added 3D body scan lenses which provides full body tracking functionality. These lenses track your body and adjust to the way you move your camera screen.

These lenses add up to the fun of the halloween and are developed with the purpose of making halloween still interesting and festive by staying home in these unprecedented times. People can turn on the lenses and become whoever they wish to be. As per Snapchat, this is one of the first of its kind AR tool in which the lenses work in both the front and the rear camera alignment.

These AR tools have also created good opportunities for brands to promote themselves via their own AR lenses.

GIF credits: Snapchat Inc

20/10/2020

Facebook Watch to give competition to YouTube?

Facebook launches “Topics” and “Featured” sections to it’s Watch, officially. Now you can watch videos of a particular interest by just clicking on that particular topic and exploring only related videos. Facebook Watch, as of now, is not a major competitor of YouTube but as per their recently launched stats their Watch viewers which were around 720 million in June last year has increased upto 1.25 billion viewers this year, which is almost the double.

Facebook has also added “What’s Happening” or “Featured” section in Watch, where people will see selected videos or clips by Facebook that will be reverent to trending subjects, For example: Elections 2020, Emmy Awards, Latest music video from your favourite artists, MLB world series highlights.

In addition to that, Facebook will also be suggesting the most popular clips on the platform as: “Most Loved Videos” or “Most Haha-ed Videos”.

14/10/2020

Need of the hour🤷🏻‍♂️🤷🏻‍♀️

14/10/2020

As Instagram celebrated it’s 10th birthday last week, there are a variety of new features that the platform has launched. Let’s take a brief look at it.
- Remember using location stickers? Now you can have look at all the places you’ve visited over the last 3 years all together privately. Although it’s a pretty interesting feature and might make you nostalgic to look back at it again, it’s a reminder of data tracking capacity of Facebook and how things aren’t really private in your life.
- Loving the customised home screens on IOS-14? Well then you’re going to love this new feature by IG. You can now customise the IG app icon! Yes, choose your own icon, how you want it to be appeared on your home screens.
- Love the product being used by the creators you follow, but is difficult to track them down online? Well worry not, Instagram now has added a shopping tags feature that let the creators add the tag on the products they are using in their IGTV video. Testing for the same feature on Reels are ongoing as well.
Instragram has evolved a lot in these 10 years and so are the ways we have started using social media. Pandemic itself has given a whole new definition to the social media and a number of possibilities in which it can be used. Even though social media is what has us all connected in such unprecedented times, it’s quite interesting to think where the social media, is headed!
What are your thoughts? Share with us the comment section!

09/10/2020

Whether you sell on social media or no, it's very important to maintain a good, healthy and positive image in front your online audience!

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