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24/05/2025

Here’s what no one tells you about hiring.
You’re not hired for your past.
You’re hired for your potential.
Experience just helps people guess what you might be capable of.
But companies will do absolutely nothing with your previous work after you’re hired.
What matters is what you can do from now.

Even someone with 0 years of experience can get serious interest because they showed how they think, adapt, and respond to problems.
And even someone with 5 years of experience can get rejected because the potential didn’t show.

This is why your portfolio is not just a set of screens.
It’s a mirror of your mindset.
How you approached a problem.
What you prioritised.
How you responded to feedback.
What trade-offs you chose to make.
That’s what tells someone, “This person gets it.”

So don’t waste time seeing if you tick all the checkboxes.
Focus on showing that you’re ready to contribute, starting today.

19/05/2025

Most people don’t get the difference between just noticing problems and actually defining design problems.
They’ll say stuff like “users get distracted” or “users feel sleepy”...
But then I ask... What is the experience you want your user to have?
If you are not defining that, you are doing it wrong!

In one of my mentorship sessions, I picked a very basic goal.. 'Reading a book'
Along with my mentees, I reframed it into something way more intentional and meaningful for the users...
And then it hit them!
'You stop doing patch work on things. Think about shaping the entire experience'
The clearer your goal gets... the sharper your problem definition becomes.

If all you see is "what is broken in this?" You will only build 'band-aids'...

But the moment you start seeing what a powerful experience could feel like —
That’s when real design starts!

15/05/2025

Before you jump to design solutions, ask yourself — have I truly understood the problem?

It is natural as a beginner designer to stop defining problems at the surface level. We need to learn to go beyond the surface level to become a mature designer.

“User forgets to switch off the geyser.” But why do they forget? What’s happening in that moment? Are they rushing to office? Distracted by notifications? Or maybe they assume someone else will switch it off? If you don’t go deep into these real behaviors, your solution will end up solving only what you imagined — not what the user actually experiences.

In this review session, I showed my student how important it is to go micro — break down user goals, sub-goals, the real context, and pain points. Not in theory, but with stories. Supporting evidence isn’t about fancy stats. It’s about showing you listened. And before you polish your screens, polish your thinking. If the idea gets rejected, all your Illustrator finesse won't save you. Your thinking will.

10/05/2025

“Using patterns doesn’t make you less creative.”
If anything, it shows maturity. Many beginners think creativity means breaking the rules — changing a checkbox into a switch, or turning a single-select into a swipe. But creativity isn’t about tweaking what already works. It’s about knowing where to push boundaries, and where to stay consistent.

The real space for creativity lies in the macro.
You can reinvent the flow, the emotion, the use case, even the entire experience. But at the micro level — the way users select, scroll, or tap — don’t confuse disruption with innovation. These behaviors are deeply learned. When you change them casually, users get lost… and you lose trust.

Want to be creative? Master the boring stuff first.
Respect the patterns. Understand what they solve. Then use your energy to design bold features, unique narratives, or delightful systems — while keeping interactions intuitive. That’s how experienced designers innovate: not by rejecting patterns, but by building something new on top of them.

08/05/2025

Stop prototyping ‘screens’, start prototyping the ‘Experience’

It’s easy to get caught up… screen after screen, dropdown after dropdown, animation after animation.
Because yeah, it feels like progress. You’re building stuff. You’re connecting things. It looks real.

But sometimes, halfway through, you stop and realise… wait, what’s the point of all this?

The goal of a prototype isn’t to simulate every pixel. It’s to help someone experience what the product will be like. To let them step into the user’s shoes—even if it’s just for 30 seconds—and say, “Yeah… I get it. This makes sense.”

You don’t need to show everything. You need to show what matters.

A good prototype tells the story.
A great one lets you experience it.

03/05/2025

If you’re trying to do one FinTech project, one EdTech, one SaaS, and one HealthTech just to “cover all domains” in your portfolio — pause. That’s not how hiring works.

What recruiters and teams actually look for is your thinking process.
Can you take a business goal, talk to stakeholders, understand user pain points, and turn all of that into a meaningful experience? That skill applies everywhere — regardless of the industry.

Instead of chasing variety for the sake of it, go deep on a few strong projects.
Make sure they reflect how you think, how you solve, and how you connect your design to outcomes. That’s what makes you stand out — not just the domain label on the project.

19/04/2025

“Why doesn’t my company value design?”
Wrong question. The right one is: What have I done to show how design can impact the business?

Most people get it wrong. They think companies are supposed to value them first. But here’s the uncomfortable truth — nobody gets valued by default. Not designers. Not developers. Not anyone.
Value doesn’t come with your role. It comes from the impact you create.

So if you ever feel like your work isn't respected — don’t wait for permission. Show them what you can do. Ask yourself: “What have I done to make them see the power of design?” Because the world doesn’t reward you for what you know. It rewards you for what you prove.

And no — big companies aren’t special. They just have more people who’ve learned to speak the language of business. If you learn to listen, understand the experiment behind the chaos, and use design to reduce the risk of that gamble — you’ll always be valued. Not because of your title. But because you helped the team win.

16/04/2025

Most UX portfolios try to sound like proof. But very few actually show it.

This interesting discussion happened a few weeks ago.

I was speaking to three of my students. Each of them had started working on a document we call “Proof of Skills.”
Not a case study. Not a resume. Not a deck.
Just a raw, scannable snapshot of their UX thinking — made for someone who doesn't have the time to go through the full story, but still wants to see the real substance.

It wasn’t polished. It wasn’t dressed up with design jargon.
One of them said, “I was just jotting things down… and then I realized I’ve actually done all this. Why was I not showing it like this before?”
Another one said, “I wasn’t sure if this is a portfolio piece or an email snippet… and somehow it turned out to be both.”

And that’s when it clicked —
The most powerful portfolios don’t just “state skills” with bullet points.
They show proof — with screenshots that feel like effort, decisions that feel like clarity, and stories that feel like truth.

When you stop trying to sound like a UX designer, and instead just start showing what you've really built —

That’s the moment people stop scrolling.
That’s the moment they finally see you.

09/04/2025

You don’t need a polished portfolio to share your thinking. You need a decision. The other day, I was reviewing a student project. They were trying to improve discoverability for a quiz feature in their app. At first, they placed a banner. But during testing, they noticed people were missing it. So they switched it to a top widget that stayed in the first fold. Nothing fancy — no gradient overload, no flashy case study. Just a quiet, thoughtful design choice based on real observation.

And I told them — this is the kind of stuff you should post on LinkedIn. Not because it’s perfect. But because it shows growth. A decision. A question. “What would you have done?” That’s all it takes to turn your work into a conversation. You’re not showing off. You’re inviting thought. And that’s where real learning happens — not in waiting to post the ‘final project,’ but in showing your evolving mind.

So if you’re a student or early designer holding back your posts because the visuals aren’t “portfolio ready,” don’t. A rough screen with a clear decision is more powerful than 10 polished mockups without context. Start sharing your thought process. People don’t follow you for pixels — they follow you for perspective.

07/04/2025

In every project review, I keep coming back to the same question: Where’s the story?
Designers often show me 20 beautiful screens side by side. But the user’s life doesn’t happen side by side—it flows. They feel something, they act on it, they pause, they come back. And your design has to hold space for that journey. That emotion. That flow.

When you think like a user, everything shifts. Suddenly the progress bar becomes more important than the book description. Suddenly your fancy reward system feels empty if it doesn’t mean anything real. And suddenly you realize—design isn’t about pixels. It’s about people. It’s about stitching their tiny habits, their distractions, their hopes—into a system that quietly supports them.

So the next time you open Figma, don’t just start drawing boxes. Close your eyes. Picture one user. One moment. One emotion. And then ask yourself—what would truly help them here? That’s where your real design journey begins.

04/04/2025

I often use this analogy when talking to my students about building design Systems for their dummy projects : Stop trying to build a five-star kitchen when all you want to make is Maggi.

A lot of designers struggle with naming styles or building systems because we think there’s an “ideal” way out there — like Material Design — that we must strictly follow. But truth is, systems aren’t handed down like textbooks. They’re built project by project, file by file, one messy screen at a time. When you're creating something small, don’t copy-paste frameworks built for massive teams and global products. You’re just making Maggie — you don’t need a Michelin-star kitchen for that.

Start with whatever is in front of you. Name things based on what makes sense to you. Black-1. Brown-1. Done. Over time, your system will grow, and so will your clarity. Then, when you’re in someone else’s design file — or a bigger org with a design system — you’ll not only survive, you’ll know why it’s built that way. You’ll respect the kitchen because you’ve built your own. That’s how system thinking evolves — not by memorizing rules, but by cooking through the chaos.

So next time you're stuck figuring out the "right" way to name a text style… just name it. Get your hands dirty. The real clarity comes after the mess.

02/04/2025

A common question I get from beginner designers: “Should I make separate designs for iOS and Android?” “Am I following the right system?” But here's something nobody says loud enough — your value doesn’t come from knowing all the rules. Most of the greatest ideas didn’t come from perfectly following the rulebook — they came from someone questioning if the rule even mattered in the first place.

When you’re starting out, you’re not here to hand off pixel-perfect developer files. You’re here to shape the North Star — the most ideal version of the product, unconstrained by budget, timelines, or tech. That’s not naive. That’s where design begins. Let the systems catch up later. Let the developers bring you back to earth. Your role is to first dream beyond the current limitations.

So don’t stress about memorizing every HIG or Material spec in the beginning. Yes, learn them over time. Yes, observe how iOS and Android behave differently.

Stop second-guessing your process. You're not behind just because you don’t know the "handoff-ready" version. Your ability to dream without limits is not a flaw — it’s your superpower. And when the time comes to work within constraints, you'll already know what you're fighting for — because you’ve seen the future first.

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