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20/02/2025

How often do we realize the actual meaning of terms before we use them?

We throw around words like DP, 720p, 1080p, or drop shadows without thinking twice. But every term carries a deeper logic, a purpose beyond just numbers on a screen. DP (density-independent pixels) isn’t just a unit—it’s a way to ensure designs feel the same across devices, no matter the screen size or resolution. A button on one phone should never feel smaller or bigger on another—it should just be. Design isn’t about placing elements; it’s about creating consistency, clarity, and a seamless experience that feels right, no matter where it’s seen.

The same applies to shadows. They aren’t just decorations; they give meaning. A soft shadow can make a button feel approachable, while a deeper one makes it stand out with intent. In Material Design, elevation isn’t just about looks—it’s about perception. A raised button isn’t just higher, it’s more important. Every element we design has a purpose, whether we realize it or not. The magic of design lies in understanding the invisible rules shaping what people feel—because great design isn’t just seen, it’s felt.

14/02/2025

If you want to become really good at UX Design, you don't start with learning first, you start with unlearning. Why do I use the word unlearning?
See, all of us are constantly exposed to a lot of content on how UX design works. There's nothing wrong with referring to multiple sources, but over time, we build misconceptions because we don't have our foundational perspectives properly in place.
We assume certain things about UX design, how companies build products, and how the world operates. These assumptions are not necessarily wrong, but as a mentor, my responsibility is to guide you in identifying and unlearning these faulty foundations to become a better designer.
Unlearning requires conscious effort and an open mind. From a young age, we've learned through a process of trial and error, constantly correcting ourselves. This natural inclination to unlearn is something we encourage in our program.
We see mistakes as opportunities rather than setbacks. Embrace your mistakes, discuss them openly, and be willing to perceive things from multiple perspectives. This approach not only helps in honing your UX design skills but also fosters a happy and innovative learning environment.

11/02/2025

Did you mention doing secondary research for your portfolio UX project but only in one specific stage? That might come across as an inexperienced approach. Secondary research should be a continuous process throughout your project's lifecycle—whether you're brainstorming initial concepts, refining designs, or validating final prototypes, it remains vital.

Secondary research entails gathering data from sources like articles, competitor analyses, and case studies. The insights you gain help answer specific questions that arise during various stages of your project.

For instance, when considering gamification features, examining existing point systems in both direct and indirect competitors can offer valuable lessons. The key is to stay curious. Break down your vision into specific questions and seek answers from diverse sources.

This ongoing education helps fill knowledge gaps and informs your design decisions, making your project robust and well-founded. Keep secondary research active throughout your project to continuously glean valuable insights.

07/02/2025

Have you tried testing your wireframes with users? That might not be a great idea. Usability tests with medium fidelity wireframes often lead to confusion, as users struggle to understand the elements and interactions without context. High fidelity prototypes are typically more effective since they resemble real-world applications and interface they are familiar with. However, this doesn't mean medium fidelity wireframes are useless - they can still provide valuable insights when shared with peers and stakeholders who understand the design principles. Engaging with stakeholders and fellow designers can be extremely beneficial at this stage. They can offer constructive feedback and alternative viewpoints on your designs, providing you with new perspectives on how to improve the user flow. This collaborative approach can be more productive and time-efficient, allowing you to refine the design iteratively before moving on to higher fidelity prototypes. Discussing these designs with peers can yield quick and actionable feedback that helps shape the next iteration of your work. In conclusion, while thorough user research and validation are crucial, it's important to know when and what to test. Not every design decision needs to be validated with end-users, especially not at the medium fidelity wireframe stage. Using common sense and designer intuition, combined with targeted, high-impact user research, will help you navigate the design process more effectively. Cultivating the skill to make informed compromises and relying on your design expertise are essential for producing practical and user-friendly interfaces.

05/02/2025

If you think following a rigid design process is what makes a company design mature, you’re wrong! 🚫

You might be looking for a company that has a well-defined UX process, thinking that companies without one are design immature. But that’s a major misconception!

Design maturity isn’t about rigidly following steps or treating UX like a factory assembly line manufacturing processes! It’s about how well a team adapts to ambiguity, makes decisions under changing priorities, and delivers outcomes that balance user needs and business goals. Mature teams don’t need a rigid playbook—they know when to break the process and when to prioritize experimentation and action over structure.

Take companies like Swiggy and Zomato. Their visually stunning products didn’t come from strictly following design processes—it came from years of experimentation, iteration, and strategic investments in scalable design systems. Their maturity shows in their ability to adapt to constantly shifting business requirements while still delivering impactful designs. Great visuals in products like theirs aren’t a sign of rigid process adherence—they’re a result of design maturity, where teams know when to take shortcuts, when to invest, and when to prioritize delivery over perfection.

If you’re judging design maturity based on how closely a company sticks to a standard UX process, you’re missing the point. A truly mature team understands that no single process works for every situation. Instead, they thrive in ambiguity, make smart compromises, and know when to adapt the process to get things done. Design maturity isn’t about following rules—it’s about knowing when to break them and still create products that work.

31/01/2025

It’s tempting to showcase every detail of the projects you’ve poured your heart into, but remember most recruiters spend just a few seconds on each portfolio—often around 30 seconds. Your goal isn’t to overwhelm them with every wireframe and iteration, but to highlight critical design decisions and showcase a clear journey from problem to solution that anyone can easily understand.

Focus on your most relevant, high-impact work that tells a concise story. Summarize the challenge, emphasize the key decisions you made, and illustrate how they solved real problems. If you need to dive deeper, link to a separate case study—keep the main portfolio simple and skimmable.

When dealing with NDAs or confidential projects, adapt the information you present or secure permission to share specific parts. If certain details are off-limits, you can still communicate the essence of your approach and how your decisions led to positive outcomes.

Ultimately, your portfolio is a snapshot of your growth, creativity, and problem-solving mindset. It’s not about revealing everything you’ve ever done; it’s about showing the value you bring and how you think as a designer.

28/01/2025

How many times have you panicked at the last minute before an interview that you forgot most of the things you worked on? This is a common issue faced by many professionals, especially UX designers. Without keeping a proper track of your work, it is easy to forget the valuable projects and milestones you've achieved over time. This can lead to not being able to present your best self during evaluations or job interviews. Keeping a detailed log of your daily or weekly tasks can safeguard against this issue and ensure you present a comprehensive view of your skills and contributions.

In my experience, I've made the mistake of relying on temporary chat updates to track my progress, only to lose all documentation due to security policies. This resulted in lost opportunities for showcasing my work during performance reviews. However, by maintaining a consistent tracker or log, you can not only remember your accomplishments but also provide clear evidence of your hard work, which can significantly influence your performance evaluations and career growth.

25/01/2025

We often think preparing for UX job interviews should be approached by understanding the ‘standard interview process,’ but what if the real key is flipping the script and thinking like a recruiter?

Recruiters evaluate more than just your portfolio—they’re looking for candidates who understand their needs, align with the team’s goals, and can clearly communicate their design decisions. By empathizing with their journey, you can prepare in a way that stands out in the sea of applications.

Empathy isn’t just for users—it’s for recruiters too. Next time you prepare for an interview, ask yourself: What would make me stop and pay attention? That shift in perspective might just set you apart.

23/01/2025

Let’s not overthink UX research interviews—especially for portfolio work. They’re not about perfection; they’re about exploration. Each conversation is like adding another layer to your understanding, helping you shape better outcomes.

What matters most is being curious and flexible. Not everything will go as planned, and that’s fine—it’s in those moments that you really learn. Mistakes are proof that you’re trying, adapting, and improving.

Take it one step at a time. Stay real, keep questioning, and focus on growth. Your work will reflect the effort and honesty you bring to it.

21/01/2025

Placing banners wherever you would want users to focus and start a journey is not the most optimal UX solve for feature discovery. While banners may seem like an effective tool, they often fall victim to "banner blindness," where users instinctively overlook them, assuming they’re ads. This highlights the importance of rethinking how we design feature discovery, moving beyond surface-level solutions.

The real power of UX lies in creating organic touchpoints within the user journey. By embedding actionable content naturally—like suggesting related routines or asking personalized questions—you can guide users in a way that feels intuitive and engaging. It’s about reducing decision fatigue and making discovery effortless, not intrusive.

What are your thoughts on designing smarter feature discovery experiences? Comment your opinion.

14/01/2025

We often assume that testing our UX designs is a time-consuming process because usability testing usually involves detailed prototypes and extensive sessions. But there’s a faster way: comprehension-based usability testing.

This method focuses on validating whether users understand the information on the screen without requiring a fully interactive prototype. It’s all about testing if your design communicates effectively. By engaging real users and asking open-ended questions about your prototype, you can quickly identify misunderstandings and address assumptions you might have made as a designer.

The key is to focus on qualitative feedback from unbiased users—people who haven’t seen the design before. This helps you spot areas where the design may fail to communicate as intended, all without the need for exhaustive testing. It’s a lean, practical way to ensure your design speaks clearly to your audience.

12/01/2025

Have you ever looked at someone’s UI design and thought, Wow! This is incredible. Why doesn’t my work look this polished?

It’s easy to be in awe and assume that these designs were created effortlessly. But let’s pause for a moment. Do you really think the people behind those jaw-dropping designs created them in a single stroke of genius? That everything you see in their portfolio is the very first thing they came up with?

Absolutely not!

Here’s the truth: great visuals aren’t born in an instant. They’re the result of countless iterations, a lot of experimentation, and an unshakable willingness to refine over and over again. What you admire as a masterpiece often begins with something as humble as a rough sketch—a scribble on a page that anyone, including you, can make.

This is where we often get stuck. We build up this misconception that creating stunning UI designs is some kind of magical talent. But it’s not. It’s a process—a journey that starts small, embraces imperfection, and evolves into something extraordinary.

Understanding this can lift the weight of insecurity off your shoulders. You don’t have to be perfect from the start. Just start. Sketch something simple. Experiment. Iterate. That’s where the magic begins.

07/01/2025

Insecurity and imposter syndrome are inevitable when you’re learning something new. They’ll make you question your abilities, but they’re also proof that you’re stepping out of your comfort zone.

Don’t let them define you. Instead, see them as part of the process. Every designer you admire has felt the same. What sets them apart is that they kept going, even with the doubts.

Focus on your own journey, one step at a time. Keep learning, keep improving, and trust that every challenge is shaping you into something stronger. Growth isn’t easy, but it’s always worth it.

03/01/2025

Ever feel stuck, not knowing where your next UX idea will come from? Here’s the thing: the best inspiration isn’t hidden in fancy books or complicated theories—it’s right in front of you, in everyday life. From how people shop to how they get through their daily routines, there’s so much to learn if you just look closely.

When you take a step back and see the bigger picture—their goals, the steps they take, and how they feel doing it—you start to notice patterns. A goal in one situation might be very similar to a goal in another, even if the context is completely different. And by understanding these patterns, you can create designs that feel natural and meaningful.

The best UX ideas often come from observing the ordinary, the things people do every day and connecting the dots to solve real problems. You just have to start paying attention.

31/12/2024

Why does it feel like the only validation for being a good UX designer comes from landing the big prize—a job or a gig? Why is our worth tied so tightly to that one final result, as if everything leading up to it means nothing?

But here's the truth: validation doesn’t have to wait for the endgame. It shouldn’t wait. Every small win along the way—every little skill learnt, every small story added to your portfolio, every screen you iterated on, every insight you got from testing with users—deserves to be celebrated. These are the stepping stones that pave the way to the big goal. If we ignore them, we risk falling into a vicious cycle: doubting ourselves, eroding our confidence, and ultimately, watching our performance dip. And let’s face it—without performance, that dream job stays just that: a dream.

It’s a maddening loop. A trap. But there’s a way out.

The solution? Stop holding your breath for the “ultimate” validation. Instead, find it in the little victories you know will lead you to the finish line. Go learn that tool, polish that case study, talk to that user. Every milestone achieved is proof—proof that you can do this, that you're moving forward.

Don’t wait for the world to clap for you at the end. Start clapping for yourself at every step. Because those small moments of validation? They’re what fuel the bigger ones. They’re what break the loop. They’re what make the journey worth it.

27/12/2024

You might have heard about Use Cases, Edge cases, error cases a lot when you work on a UX Design project. But what do these really mean? Here is an attempt to explain these in a simple manner using the example of Zoom as a product.

24/12/2024

Look around you. Pick any product—your phone, a chair, an app on your screen. Now ask yourself: will this product never have a future version?

Of course, it will! Every product evolves—there’s always a new version, an update, a redesign just around the corner.

But here’s the shocking part: that future version? Will it not have a future version? No! It still won’t be perfect. The current version isn’t perfect. The next one won’t be either. And the one after that? No! Never!

Let that sink in for a moment.

If every product out there is imperfect, then why are we, as designers, stuck in this exhausting chase for “perfection”? Why are we aiming for something that doesn’t even exist?

The truth is, aiming to create the perfect UX seems to be a trap. There seems to be something wrong with this approach, and deep down, we all know it.

Here’s what really works: stop chasing perfection.

Instead, aim to design in a way that helps you spot what’s failing—and do it as quickly as possible. Aim to fail fast. Why? Because failing fast means learning fast. It means refining faster. It means creating products that don’t just stand still but constantly evolve into something better.

This mindset shift is very important and very powerful. It doesn’t just make you a better designer—it frees you.

It lifts the crushing weight of insecurity that comes with trying to get everything “right” the first time. You’re no longer afraid of getting it wrong because failing fast is the whole point.

And here’s the best part: failing fast? It’s something you’ve already been doing all along. You just didn’t see it that way.

So, stop being scared of imperfection. Lean into the process. Because every failure brings you closer to designing something truly great. And that’s a journey worth taking.

20/12/2024

Most people think UX designers are just responsible for making things look pretty—but that couldn’t be further from the truth. UX design is one of the biggest drivers of business success, impacting everything from revenue growth to customer retention. A single design decision can save a company millions or completely change how users perceive a product.

The reality is shocking: businesses without good UX bleed money in ways they don’t even realize. Whether it’s lost customers, inefficient processes, or high support costs, poor design hurts where it matters most—the bottom line.

Yet, despite its massive impact, the role of UX design in business strategy often goes unnoticed. Why do so few people talk about the true value UX designers bring? It’s time to rethink what you know about UX and its ability to transform businesses without breaking the bank.

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