18/12/2025
"99 – How Marketers Target & Sometimes Trick Kids"
w/ Bonnie Patten - Executive Director, Truth in Advertising & Dona Fraser - Senior Vice President, BBB National Programs
Kids have enormous spending power. Most have access to cash, parents’ credit cards, and plenty of “pester power.” Marketers know this, which is why they spend billions of dollars a year targeting minors.
Ads easily exploit kids’ limited ability to separate fun from selling. AI and digital animation make it worse, and online marketing raises serious privacy concerns.
In this episode: What’s being done to protect kids? What rules exist—and who enforces them? Plus, how parents can talk to kids about ads. Listen wherever you get podcasts. https://hubs.li/Q03YD3F80