26/11/2025
Most of us set goals like light switches: either they're "on" (we hit them) or "off" (we didn't).
My guest this week, Michael Lopez, wants you to think about goals completely differently.
Michael is a best-selling author, LinkedIn Top Voice, and transformation consultant who has spent years inside government, Big Four firms, and now his own boutique consultancy—watching what actually works when it comes to change.
In this episode, we talk about:
• Why no two brains experience change the same way
• How to design change strategies that honor the individual, not just "the organization"
• What happens when you change your goal from a thing you want to the effort you commit to
• Why raising your hand for the hardest job nobody wants can change your career (and your brain)
If you're tired of surface-level "change management," you'll love this honest, practical conversation.
Listen now: https://entrepreneurconundrum.com/michaeljalopez