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jazmediallc

I help online biz owners scale with social media strategies for sales 💸

07/04/2025

I realized I’m a Rat Girl:
🐀 I don’t care how I look on camera
🐀I don’t want to spend hours making my content look good
🐀 I prefer to show up as I am in the moment I have an idea, without a plan
🐀 I don’t like spending time trying to look aesthetic or professional

So that means that…
👉Creating fancy content makes me want to pull my hair out!!!

Hence, I’ve been in a bit of a pickle🥒

You may know that I’m shifting my brand to be more accessible and educational…

Breaking the online coaching rules and actually teaching + supporting entrepreneurs, while also being honest (instead of salesy) about brand growth and the journey.

And here’s the methods I’ve tested out so far:

1️⃣ YOUTUBE
I’ve toyed around with a YouTube channel and I may still do it with a low-quality creation process (just me, my phone, and a whiteboard). But even that requires decent lighting and some setup. And with my new job, that limits how much I can film.
And helloooo Rat Girl Energy… I HATE IN DEPTH PLANNING!

2️⃣ INSTAGRAM
Creating “valuable” content here is limiting.
This platform doesn’t make it easy to go deep without putting energy into aesthetics/design, which it clearly favors.

3️⃣PODCAST
I tested it, but I struggle to get the energy I want from pure audio. Plus, if I were to do it “best,” it would need a launch strategy, branding, positioning, promotion… And right now, I want something low lift where I don’t have to think about sound quality, edited intros, or matching video to audio. (Again… Rat Girl.)

4️⃣ TELEGRAM
I started a free group (still in my highlights) and it’s been great. Group chats can get overwhelming or chaotic real quick for certain people so I want another space for easily accessible content.

💭 OVERALL:
Now that I have a job that’s super interpersonal, I’m more drained when I get home. Less lighting, less energy, less desire to talk to the camera.

So I’m considering various ways to share my WRITING off of socials (substack, email, etc.) 💌🖊️

Sharing value and deeper content, without needing to create highly produced media.

And honest, since going back to corporate, the idea of being on social media less is VERY tempting 👀👀👀

Thoughts? 🧐

22/03/2025

Fighting for your life for clients every month often comes from inconsistencies in targeting, specifying, and differentiating your message.

07/03/2025

feb 2025 vibes

02/03/2025

Doubt doesn’t mean don’t. ❤️

Even when you don’t 100% believe in yourself.
Even when someone you trust doubts you.
Even when all the evidence is against you.

Prove them wrong & do it anyway. ✨

26/02/2025

These lessons were hard to learn, even though they may seem simple to understand.

Have you experienced any of these in your own journey?

25/02/2025

➡️ Swipe for Post Ideas

You’d be surprised who is waiting for an expert like you.

Key things to remember as you plan your LinkedIn content:

- your network on LinkedIn may be more “behind” on the information in your industry

- LinkedIn / corporate lingo is a bit different so tailor it to the platform (ex: “conversion” versus “lead generation”)

- Infographics and videos perform well there (don’t be afraid to be seen)

- Your audience there wants to see your personal growth (share your entrepreneurial journey in a way that feels like you)

Now go show up in your trusted network!!!

25/02/2025

If your audience and leads feel cold/distant… you’re likely not building enough trust.

More trust = more sales

21/02/2025

You question why people aren’t engaging with the content you spend hours creating...

When you yourself are struggling to get through creating the content. 👀

You get bored halfway thru creating a post, rack your brain for the next sentence, and use ChatGPT to refine it.

You’re forgetting that content is ART — even when it’s for business & marketing. It’s digital media that people need to FEEL something by in order to be activated to take action (engage, buy, follow, etc.)

And the art that illicit the strongest response is the one with the most inspired artist 🎨

Not the one with the perfect brush strokes or textbook techniques.

Stop trying to get it right and start creating from feeling.
Your audience will feel it too.❤️

21/02/2025

You question why people aren’t engaging with the content you spend hours creating…

When you yourself are struggling to get through creating the content. 👀

You get bored, rack your brain for the next sentence, and use ChatGPT to refine it.

You’re forgetting that content is ART — even when it’s for business & marketing. It’s digital media that people need to FEEL something by in order to be activated to take action (engage, buy, follow, etc.)

And the art that illicit the strongest response is the one with the most inspired artist 🎨

Not the one with the perfect brush strokes or textbook techniques.

Stop trying to get it right and start creating from feeling. ❤️
Your audience will feel it too.

17/01/2025

Breaking it all down for you so you can finally make the shifts that go from *crickets* to CALLIN' IN ALL THE CLIENTS 🦗🦗🦗🦗🦗🦗🦗

11/12/2024

I hit $50K months in sales for half of last year, mostly from TikTok

But I knew TikTok wasn't sustainable for long-term success (especially with a potential ban coming). I wanted a hot audience, a closer community, and a platform that I knew wouldn't happen anytime soon

➡️ 6 months ago, I switched to make Instagram my primary focus.

I had a lot of mental resistance... these thoughts ran through my head:
👉 "Instagram takes way too much effort for less results"
👉 "I don't want to waste my life creating aesthetic content"
👉 "TikTok aligns more with my natural flow/authenticity of how I like to create"
👉 "Instagram strategies seem so complex/complicated..."
👉 "It's so much harder to grow on Instagram and get sales..."
👉 "I didn't want to automate DMs, have basic captions like 'comment X'"

Instead of believing all of these assumptions were true, I put my values first --
and found a way to use Instagram MY OWN WAY.

A way that honored my authenticity. A way that fit how I like to create and flow. A way that truly reflected myself and felt just as good, if not better.

There was a learning curve - and a lot of mental blocks and resistances I had to overcome.

➡️ But after a couple of months, I saw over $70K worth of inbound inquiries, and multiple high ticket clients secured.

With the looming TikTok ban next month, I know many business owners are going to be scrambling to make the switch before it hurts their sales.

But not only can you replicate your success on TikTok to other platforms, but even EXCEED it by using this as an opportunity to...

👀 Turn your business from just a PROFILE to an actual BRAND that isn't depending on one account or platform for its existence👀

This is your chance to create something sustainable and scalable. Don't wait until you're forced to pivot—take intentional action now and leverage this moment to elevate your business beyond a single platform, turning it into a brand that grows with you, while doing it YOUR WAY.

10/12/2024

High Level client's aren't concerned with your aesthetics, luxury branding, or high end photos...

➡️ If you actually don't know how to speak to them.

You're putting *style* over SUBSTANCE --
marketing, messaging, personal branding that actually stands out to them.

That allows them to connect with you and your brand and gives them the feeling that you're truly aligned with them.

✨ With my clients, it's not about just speaking to the same client pain points that everyone else in their niche speaks to.

It's about infusing their uniqueness, differentiators, powerful/authentic brand voice, and their strong values...

So they can actually have the qualities that people want to invest in.

Not just the solution. But the STAND OUT option above the noise.

But to stand out, you have to be willing to be different -- which means ditching the cookie-cutter content and frameworks.

Big income jumps and major clients come from ditching the forced rules that are confining you and doing things YOUR WAY.

So the high level clients can sense your power + uniqueness.
So they come to you knowing that YOU'RE THE ONE for them.
So they say "you're so different" and you don't have to 'price competitively' or convince them that you're better than the other options.

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