18/06/2023
Digital marketing refers to the practice of promoting products, services, or brands using digital technologies and channels. It involves various online tactics and strategies to reach and engage with the target audience, increase brand visibility, drive website traffic, and ultimately achieve business objectives. Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, influencer marketing, online advertising, and analytics. It leverages digital platforms such as websites, search engines, social media networks, email, mobile apps, and other digital channels to connect with potential customers and build brand awareness, generate leads, and facilitate customer acquisition and retention.
