
11/08/2025
Snabbit, Pronto, and Urban Company’s Insta Help are racing to solve the same problem: What happens when your regular domestic help calls in sick?
The broader home services market—including cooking, laundry, and non-durable household repairs—is estimated at around $16 billion today for urban affluent households, with a CAGR of 12-14% through 2030.
Experts say that even if a part of the quick-commerce userbase shifts to quick service then it would be big enough.
The opportunity is also attracting e-mobility startups like Yulu and EVeez, who see themselves as essential infrastructure.
But as exciting as these services sound, pulling off a Zepto, Uber and Urban Company model together, day after day, job after job, within minutes isn’t easy.
Unlike quick commerce, which found daily relevance in users’ lives, quick home services face unique challenges that no amount of funding can easily solve.
Read the full story by Shivani & Pranav
Snabbit, Pronto and Urban Company’s Insta Help are racing to send househelp in minutes. But speed alone won’t cut it, dense urban localities, repeat users, and consistent quality are just as important for these services to scale