04/12/2020
HEALTH COACHES AND WELLNESS EXPERTS
Have you seen those ads all over your feed that say 10 TIPS TO GETTING MORE FOLLOWERS or FOOL PROOF SYSTEM FOR SELLING ONLINE
well I'm about to tell you what all of those guides and masterclasses tell you summed up in one post.
Hint: its not about the number of followers! its about the ENGAGED followers.
You could have only 300 followers and another person could have 30k, but if they only have a few active people actually engaging with their content, it won't matter.
So, how do you convert just a follower into an active and engaged follower?
-Content
-Consistency
-Engagement
Think about some accounts you follow who post every day and maybe have a couple thousand followers. Sure maybe their content is captivating, you see it on your feed a lot, but does that person or account engage with the comments or messages?
If not, chances are people are just going to keep seeing that account as unreachable and unapproachable and that's not what we are trying to be as a business.
Truthfully, most accounts with a high number of followers do engage, that's why they have so many comments and messages! People want to feel seen and appreciated, and that will keep them coming back to engage with you.
This is a key part of their customer journey when they decide to book YOU as their coach. They feel like they can trust you and are personally connected.
So, all those tips those ads are trying to get you to sign up for their email list to get are quite simple but require a lot of work.
It takes valuable time out of your day to keep up with your comments and messages, create engaging content, and being consistent with it.
If you know this is something you struggle with comment below!
