Smobler (2025)

15/08/2025

What does it take for a startup to go from an idea to an industry disruptor?

At Smobler, we know that innovation doesn’t just happen in isolation—it’s nurtured by the right environment, resources, and networks. That’s why we’re proud to have been featured on CNA’s Innovations That Matter in the episode “How are startups nurtured by the National University of Singapore disrupting industries today?”

In this episode, we share our journey from being incubated at NUS to pioneering immersive experiences in the Metaverse, and how the university’s ecosystem helped us push boundaries, challenge norms, and bring bold ideas to life.

The Innovations That Matter series, brought to you by NUS, highlights the transformative work of startups, researchers, and innovators who are tackling global challenges—from ageing and sustainability to AI and community upliftment. We’re honoured to be part of this story.

📺 Watch the episode here: https://www.channelnewsasia.com/watch/innovations-matter/deep-tech-startups-5291901

14/08/2025

🌺 Aloha, Hawaii — Meet Smobler 🌊

We are Smobler, a next-gen game studio and frontier tech builder at the intersection of AI, blockchain, and immersive storytelling.

Our work spans three core pillars:
🎮 Gaming & Metaverse Experiences
🤖 AI, Blockchain & Frontier Tech Solutions
🎨 Phygital Events & Community Building

We are part of the Meta Llama APAC Incubator and NVIDIA Inception program, building AI for real-world impact. One of our ventures includes an AI-generative FoodTech platform with the Wahiawā Value-Added Product Development Center (WVAPDC) to support global food exporters.

We also bring ideas to life through phygital experiences—immersive events that merge physical and digital worlds, connecting people in fresh, memorable ways.

Some highlights:

✨ Digital for Life Festival by IMDA (Singapore's Infocomm Media Development Authority): A multi-weekend celebration of digital inclusion, with hands-on AI, AR, and tech experiences for all ages.

🎉 Singapore Comic Con: Southeast Asia’s premier pop culture hub, where we brought Web3 storytelling to fans through interactive NFT-enabled activations like the MightyVerse with Mighty Jaxx.

🧸 Pop Toy Show Singapore: Asia’s leading toy exhibition and the only international outpost of POP MART’s iconic event where we launch physical collectibles from our metaverse experiences.

From massive conventions to intimate showcases, our events spark connection and conversation. Which brings us to our biggest stage yet this summer—NOVA.

NOVA is our bi-annual festival uniting global institutions, technologists, creatives, and investors within Smobler’s ecosystem to explore culture and frontier tech.

Last year’s edition lit up Orchard Road during TOKEN2049 and the F1 Night Race in Singapore with a star-studded gathering—featuring celebrities like Champ Medici and Agoria, industry leaders such as Animoca Brands’ Group President Evan Auyang, The Sandbox Co-Founder & COO Sebastien Borget, as well as C-suites from AWS, PwC Singapore, and more.

This summer, NOVA 2025 heads to Hawaii for a special edition spotlighting the islands as a gateway between East and West—a melting pot of cultures, ideas, and innovation—before returning home to Singapore for its 60th-anniversary celebration in a landmark edition presented by the New York Stock Exchange.

Proudly presented by Smobler and Kairos Ray, NOVA 2025: Hawaii Edition champions the power of Tech for Good, Culture, and Community, bringing together cross-industry leaders, changemakers, and local voices in a curated evening of purposeful dialogue and connection.

Rooted in our mission to bridge tradition and technology, we invite you to reimagine what’s possible when innovation is guided by purpose, place, and people.

We’re also thrilled to share that this event is part of Honolulu Tech Week—a celebration of Hawaii’s tech ecosystem and its global connections.

👉 Register NOW: https://lu.ma/55qb8i4c

NOVA 2025: Hawaii Edition
📅 September 9, 2025
🕒 5:45 – 7:30 PM
📍 The Hub Coworking Hawaii, Kakaʻako

Follow us for speaker announcements and program details.
Let’s reimagine what’s possible, together! 🌈

13/08/2025

50 Days to Go | NOVA 2025: SG60 Edition 🇸🇬

In just 50 days, Singapore 🇸🇬’s heritage and innovation pulse will converge at NOVA 2025: SG60 Edition, presented by the New York Stock Exchange in collaboration with Gemini, Nifty Gateway Studio, and Skadden.

This milestone gathering brings together 120 invited guests — C-suite executives, founders, investors, and industry leaders — for an afternoon of big ideas and high-impact conversations at the intersection of emerging technology, digital asset and institutional regulators.

NOVA 2025: SG60 Edition
📅 October 2, 2025
🕒 2:30 – 5:30 PM
📍 Avenue On 3, Paragon Orchard L3

12/08/2025

In the evolving world of Web3, hype alone can’t sustain an industry—maturity, responsibility, and purpose will define its future. That’s why the conversation around the “return” of crypto isn’t just about trends resurfacing, but about how we choose to shape what comes next.

At Smobler, we see this as an opportunity to keep building an inclusive, transparent, and meaningful metaverse—one where innovation is powered not by hubris, but by long-term value and real-world impact.

Our CEO & Founder, Dr Loretta Chen, echoes this in The Straits Times, reflecting on how a digitally savvy generation embraced cryptocurrency—and why the next chapter demands a more grounded, inclusive vision.

Read The Straits Times’ latest piece on the return of “crypto bros (and girls)” and discover how these insights shape the path forward for Web3 and the metaverse: https://www.straitstimes.com/life/the-crypto-bros-are-back-the-hubris-never-really-left

12/08/2025

Smobler is honoured to announce that New York Stock Exchange (NYSE) as our Title Sponsor at NOVA 2025: SG60 Edition.

With over two centuries of legacy, leadership, and market-defining innovation, NYSE brings unmatched stature to this year’s celebration of heritage and progress.

As the world’s largest equities exchange and the gold standard in trading technology, NYSE is home to 74% of the publicly listed Fortune 500 and 70% of the S&P 500 (as of May 2025). Its global community spans industry giants and emerging innovators alike—supported by best-in-class services, public company advocacy, and a powerful media network.

NYSE’s presence at NOVA 2025 underscores a shared commitment to shaping the future through institutional strength and visionary collaboration—perfectly aligned with NOVA’s mission to bridge tradition with transformation.

More than a celebration, NOVA is a call to imagine what comes next. And with NYSE at the helm, the future is in bold hands.

NOVA 2025: SG60 Edition
📅 October 2, 2025
🕒 2:30 – 5:30 PM
📍 Avenue On 3, Paragon Orchard L3

09/08/2025

Happy 60th Birthday, Singapore 🇸🇬

Smobler was born in Singapore—with a belief in bold ideas, boundary-breaking tech, and the power of storytelling to shape the future. While we’ve grown into a purpose-driven archi-tech with global ambitions, our roots remain firmly here—and always will.

This year, as the nation celebrates its 60th birthday, we are proud to return with our flagship in-person event: NOVA 2025: SG60 Edition, presented by the New York Stock Exchange (NYSE).

In a landmark gesture of support, NYSE is featuring NOVA’s official key visual on the Trading Floor cubes at its historic Wall Street headquarters—a powerful moment of international recognition for Singapore’s 60th anniversary and its journey from a little red dot to a global innovation hub.

Now in its fifth edition, NOVA is more than a tech event—it is a gathering of minds, makers, and momentum. A space where heritage meets innovation. Where global institutions meet local visionaries. And where we collectively imagine what the next 60 years could look like.

Stay tuned—more to be unveiled in the coming weeks.

NOVA 2025: SG60 Edition
📅 October 2, 2025
🕒 2:30 – 5:30 PM
📍 Avenue On 3, Paragon Orchard L3

08/08/2025

Smobler joins forces with NYSE to celebrate Singapore’s 60th Birthday!

As Singapore celebrates its 60th birthday, Smobler is proud to announce the return of its flagship event, NOVA 2025: SG60 Edition, presented by the New York Stock Exchange (NYSE) in collaboration with Gemini, Nifty Gateway Studio, and Skadden.

NOVA is a bi-annual festival that brings together global institutions, technologists, creatives, and investors within the Smobler’s ecosystem to spark meaningful conversations at the intersection of culture and frontier tech.

This year, NOVA takes on a more intimate and symbolic format—a curated afternoon tea on 2 October at Avenue On 3, a multi-label luxury boutique and café nestled within Paragon Orchard.

The event will welcome 120 invited guests—an esteemed mix of C-suite executives, founders, investors, and industry leaders—highlighting the convergence of heritage and innovation in emerging technology, digital asset and institutional regulators.

👉 Read the full story via: https://www.linkedin.com/pulse/smobler-joins-forces-nyse-celebrate-singapores-60th-birthday-sipsc

06/08/2025

NOVA returns to Singapore in celebration of the nation’s 60th anniversary—bridging rich heritage with frontier technology and global institutions.

Presented by the New York Stock Exchange, with Gemini, Nifty Gateway Studio, and Skadden as esteemed Platinum Sponsors, this year’s edition promises to be our boldest yet.

More than a celebration of Singapore’s journey, NOVA 2025: SG60 Edition is a call to imagine and shape what comes next.

Stay tuned. There’s more on the horizon.

NOVA 2025: SG60 Edition
📅 October 2, 2025
🕒 2:30 – 5:30 PM
📍 Avenue On 3, Paragon Orchard L3

03/08/2025

“This is home, truly.”

Smobler’s signature event is coming home 🇸🇬.
60 days to go.

➫ OCTOBER 2, 2025

26/07/2025

Smobler is thrilled to announce our latest milestone:

We are expanding to Hawaiʻi and joining forces with the Wahiawā Value-Added Product Development Center (WVAPDC)—an initiative by Leeward Community College and the State of Hawaiʻi.

In this strategic partnership, we are proud to co-create solutions that empower Hawaiʻi’s farmers, foodpreneurs, and changemakers by:
✨ Supporting small businesses with production resources and incubation
✨ Enhancing educational programs for students and entrepreneurs
✨ Simplifying compliance through tech—so creators can focus on what they do best

At the heart of this collaboration is Smobler’s new generative AI platform designed to streamline nutritional labeling, HACCP, and regulatory requirements—so launching a food product no longer feels like navigating a maze.

This initiative wouldn’t be possible without our champion William K. Castillo, the visionary leadership of Chancellor Carlos Peñaloza and his team at Leeward and WVAPDC, and the continued encouragement from Catherine Ngo of Central Pacific Bank.

Special thanks to Brandon Askew and Len Gonzales, whose insights as entrepreneurs are shaping the product’s evolution—and to Mayor Rick Blangiardi for his steadfast support of local innovation.

Together, we’re transforming Hawaiʻi’s food ecosystem with the power of AI and the spirit of aloha 🌺

22/07/2025

Big news from Team Smobler!

Our CEO & Founder, Dr. Loretta Chen, has just opened a limited number of 1:1 coaching spots on Hubble, a curated platform designed for meaningful conversations with top founders, operators, and builders.

Hubble is built for those navigating growth, reinvention, and bold new ideas. It is where emerging leaders go to gain clarity from those who have been in the arena.

This is the first time Loretta is offering private sessions like this—and it’s your chance to connect with one of Web3’s most inspiring female founders and impact storytellers.

Whether you are:
✔️ Building in Web3 or launching your Metaverse strategy
✔️ Pivoting or scaling your startup
✔️ Developing an original IP or strategic partnerships
✔️ Looking to sharpen your pitch, voice, or vision

Loretta brings decades of experience as an award-winning creative director, bestselling author, global speaker, and founder at the forefront of immersive digital worlds.

👉 Book a session here: https://www.hubble.social/lorettachen

We can't wait to see how this collaboration helps empower more dreamers, disruptors, and doers!

29/06/2025

As Singapore celebrates its 60th anniversary 🇸🇬, Smobler is excited to receive a special gift from Singtel, the nation’s leading telco, in collaboration with CASETiFY, the global lifestyle brand known for reimagining tech accessories through bold, artistic design.

To mark this national milestone, Singtel x CASETiFY launched a limited-edition SG60 collection featuring Merlion-themed phone cases and adorable Merlion plush blind boxes, with each design inspired by local favourites:
Kaya Toast 🍞
Chilli Crab 🦀
Durian 🌳
Orchid 💐
Curry Puff 🥐

Thank you, Singtel, for this thoughtful gesture!
Here’s to 60 years of Singapore’s journey and to shaping bold futures together!

Smobler

15/08/2025

14/08/2025

13/08/2025

12/08/2025

12/08/2025

09/08/2025

08/08/2025

06/08/2025

03/08/2025

26/07/2025

22/07/2025

29/06/2025

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