Marketing Examined

26/02/2025

Brand social stereotypes we need to break in 2025

06/02/2025

Miami TYR WZA on film with the team.

19/01/2025

Before putting together your content strategy and spending a crazy amount of time on content ideation, etc all that you need to develop your brand’s narrative.

This is the idea and perception you want to tattoo on your customer’s mind.

So in this carousel we go through example, how to find it, and brands doing it right.

13/01/2025

Five of my favorite content types brands can use right now.

10/01/2025

I buy more running shoes and clothing than I'd like to admit but there's always a rhyme and reason for every decision.

The common denominator? The perception the brand imprints in my head.

And that perception all starts with content.

10/01/2025

I buy more running shoes and aparel than I'd like to admit and there's always a rhyme and reason to why I purchase.

The common denominator? The perception the brand imprints in my head.

That perception starts with the content.

07/01/2025

Want to create an effective brand content strategy? Comment “strategy” and I’ll send you a link to a 12-week follow along brand content strategy series.

22/12/2024

Comment “brand” and ill send you the waitlist link for our software tool that's going to help you organize, curate, and find inspo for a of your social content.

Live in 5-6 weeks.

20/12/2024

Brand social trends for 2025:

1. Brand Challenges

75 Hard is a great example of what more brands should do and what you’ll see in 2025.

More brands will create challenges to associate themselves with transformations that integrate their product.

A hydration brand will launch a hydration challenge.

Running brands will launch 16-week marathon challenges.

Because anyone who opts into the challenge also opts into multiple touchpoints.

———-

2. Brand Partnerships

Brand partnerships will be a big pillar within world building next year.

More brands will partner with other brands who share similar customer profiles to create content series, livestreams, events, and products.

But you’ll see a rise of more brands creating content pillars and series together.

————

3. Live Spectacles

Second screens are becoming more and more relevant.

Because of this you’ll see more brands putting on live events, challenges, or spectacles - similar to what Kai Cenat did last month.

To start you’ll see them work with multiple athletes and influencers to gain early traction before evolving into streaming marathons.

—————

4. Affiliate Marketing

The algorithms have brought back affiliate marketing because anyone can now win.

But gamification will be the key.

You’ll see more brands leverage competitions, milestones, and time ranges for the majority of affiliate campaigns.

————

5. Connective Tissue

This is the most important element imo.

Organic social will be the core of any brand’s DNA and it will scale across every other touch point (think email, sms, landing pages)

Doing so will strengthen the connective tissue of the brand and will retain customers.

But it starts with your social presence.

24/10/2022

24/10/2022