23/05/2024
🚨 Important note for IG creators! 🚨
According to Instagram’s content team, posting Reels longer than 90 seconds can hurt your reach. This insight was shared at a creator event in New York last week, where Instagram CEO Adam Mosseri discussed platform updates, the algorithm, and more.
Key takeaways:
👉 Reels longer than 90 seconds can reduce distribution.
👉 Post at the same times as other platforms for broader branding.
👉 Avoid low-quality content, engagement bait, and watermarked videos.
Why allow longer Reels if they hurt reach? While Instagram has been testing 3- and 10-minute Reels, it seems shorter content performs better.
Keep this in mind to optimise your posting strategy! 📈