21/04/2025
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Ten Unknown Facts About
Founding: Audi was founded in 1909 by August Horch, not as Audi, but as A. Horch & Cie. Motorwagenwerke. Due to trademark issues, the company was later renamed Audi, which means "hear" in Latin, the imperative form of "audire" – "to listen."
Four Interlocking Rings: The iconic Audi logo with four interlocking rings represents the 1932 merger of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer.
Quattro All-Wheel Drive: Audi introduced the Quattro all-wheel-drive system in 1980, revolutionizing performance cars. The system provided superior traction and handling, making Audi a dominant force in rally racing.
LED Technology Pioneer: Audi was the first car manufacturer to introduce full LED headlights in 2008 with the Audi R8. This innovation set a new standard in automotive lighting technology.
Virtual Cockpit: Audi's Virtual Cockpit, introduced in 2014, replaced traditional analog gauges with a customizable digital display. It allows drivers to access navigation, audio, and other functions directly in their line of sight.
Audi Space Frame: Audi developed the Audi Space Frame (ASF) in the 1990s, using lightweight aluminum construction for improved performance and fuel efficiency. The ASF technology is used in various Audi models.
E-Tron Electric Lineup: Audi's E-Tron lineup includes fully electric vehicles like the E-Tron SUV and the E-Tron GT. The brand is committed to expanding its electric vehicle offerings and sustainability efforts.
Audi Sport GmbH: Audi Sport GmbH, formerly known as Quattro GmbH, is Audi's high-performance division responsible for Audi RS models. These vehicles are known for their powerful engines and dynamic driving characteristics.
Audi in Hollywood: Audi has a strong presence in Hollywood movies, with its vehicles featured in popular films like the "Iron Man" series. The brand's sleek and sophisticated designs often make Audi cars a top choice for on-screen characters.
Audi Tradition: Audi has a rich racing heritage, with victories in prestigious events like the Le Mans 24 Hours. The brand's commitment to innovation and performance continues to drive its success in the automotive industry.