Shafkat Hamim

19/04/2025

Guess who just got turned into an action figure? 😎
7+ years in performance marketing finally paid off… in plastic! 💥
Fully equipped with:
✅ Google Ads
✅ Meta Ads
✅ Social Media Magic
☕ Coffee (because obviously)
💻 Laptop (for those late-night campaign tweaks)
Marketing isn’t just a job; it’s an adventure.

26/09/2024

Subscribe to my Newsletter on LinkedIn.
I will be keep posting articles regarding digital marketing insights.

Shafkat Hamim | AHZ, an education consultancy achieves successful enrollment boost for 2024 intake through strategic meta ad campaign

20/04/2024

Caption is not needed.

13/04/2024

Branding: The Magnet 📣
Marketing: The Spark 🔥
Loyal customers are gold. Branding creates the pull, while marketing ignites the initial spark.

16/03/2024

AI for Content: Friend or Foe?
Google's latest update might penalize AI-only content, but that doesn't mean AI is useless for content creators!

Here's the key: Use AI to complement your skills, not replace them.

✅ Create data-driven checklists for content like product reviews.
✅ Refine drafts with AI for better structure and flow.

Think of AI as your ghostwriter, taking your ideas to the next level. ✍️

➡️➡️ Want to learn more? Read the full article (link in the comment)!

21/02/2024

If you pray for the RAIN, you should ready for the MUD too!

10/02/2024

Is your content resonating in both hemispheres? Learn the key differences between Western & South Asian audiences for Content and Digital Marketing.

09/02/2024

Check out my 2nd podcast episode on "Audience Targeting Strategy".
Linke in the comment box.

09/02/2024

How do I research the audience before a perfect campaign?
Listen to my podcast episode 2: Audience Targeting Strategy for Content and Digital Marketing.
Full Video Link: 👇 In the comment box.

31/01/2024

There is a difference between Features and Benefits. Features are what you offer, while benefits are how these features help the consumer. Regarding help, it implies that the consumer has a pain point.
If you want to sell anything or convince your consumer, you should first show them the solution you provide for their pain points. Then, present the features of your service or product.
Remember, to the customer, the Benefit is emotional and the Features are logical.

- Consumer's psychology.

21/01/2024

Let's analyze the 4 layers of marketing problems:

1. Surface-level Problems

You need to change your copy, channels, tactics, or tools to get more conversions. The criticality level is low, install a backlog and experiment changes.

2. Structural Problems

You need to plan structural changes with a 3-month roadmap. Audit your systems, teams, KPIs, and budget to revamp your marketing system.

3. Strategic Problems

You need to align your business and the market now. Work on your ICP, positioning, offer, and messaging. Each day that passes without addressing this issue, you accumulate marketing debt and diminish the perceived value.

4. Product Problems

You need to rethink your product capability for your target audience. It might be time to focus on a more specific use case or pivot your efforts to solve a stronger PUR problem (painful, urgent, recognized).

16/01/2024

Facebook users number crossed 60 Million in Bangladesh in December 2023.
"65.7% are Men"