18/08/2025
Everyone in the marketing industry is now talking about how Hormozi made $100M in a single day.
And rightfully so — it was probably one of the biggest moments in internet history.
The man is officially an OG of the industry.
You can hate him. You can love him. But you can’t ignore him — especially if you consider yourself “good” at marketing.
But let’s be real for a second…
If you look closely, everything he and his team did was just… fundamentals:
• a solid webinar (but classic),
• a strong close (but standard),
• a good offer (but fairly traditional).
So how did it blow up at that level?
👉 Personal brand. That’s the ultimate differentiator.
Alex and Leila spent years building reach, trust, and credibility. Most marketers ignore this part and then wonder why their numbers don’t add up.
👉 Patience. For three years he only sold cheap books and gave away free value. He didn’t throw in a single high-ticket pitch.
And when the moment finally came… BOOM. Most people can’t last 3 days without asking for money, he waited 3 years.
👉 Real scarcity. The offer disappeared right after the live. Combine that with brand + 3 years of pre-selling and you’ve got the perfect formula.
The result? A sales Big Bang. Three years of pressure exploding in a single day.
On top of that, everything he delivered until now (including the other books) was top quality.
And here’s the lesson: it’s not about hacks or magic funnels.
It’s about fundamentals, brand, and TIMING.
If you’re good at sales, what you’re missing isn’t another closing script — it’s building your brand and positioning. Those matter more than any hack.
Respect to Alex and Leila.
P.S. If this is the first time you’re hearing the name, congrats! You’re only 3 years behind.
The Snail Party would be proud to have you as their representative.