19/11/2025
đ¨ BREAKING đ¨
META just introduced a new feature inside Ads Manager called Business AI which functions as a 24/7 sales agent.
These arenât simple responders.
Agents reply to leads from your ads instantly, all in real time and fully automated.
And before anyone asks:
No, Meta isnât charging anything extra for this.
Itâs built right into Ads Manager.
You still pay your usual ad spend, but the AI agent itself doesnât add another fee.
So what makes these agents different?
Theyâre not chatbots.
Theyâre not basic auto-replies.
Theyâre AI Sales Assistantâs that jump into live conversations with your leads the moment they opt in and they handle the real work:
Chats with leads instantly
Handles objections smoothly
Shares product and service info
Identifies serious leads
Drives sales forward
Calls in a human when needed
Knows your business inside out
Basically, youâre putting a sales rep directly inside your ad.
Think about how your funnel usually goes:
The usual flow?
No replies after hours
Slow follow-up
Leads losing interest
Too many steps before they talk to anyone
Now?
Your ad itself does the follow-up.
Immediate responses
Real-time conversations
Instant eligibility checks
This is conversion speed like weâve never had on the platform.
And hereâs what it looks like in real industries:
đ˘ Small to Medium Businesses: AI answers customer questions, recommends products or services, and helps drive sales
âď¸ Travel & Tourism: AI gives package details, pricing, and reserves calls with agents
đĄ Real Estate: AI sends property info + schedules showings
đ Coaches: AI handles objections + drops payment links
đ Local Services: AI gives estimates + availability
This is the first time advertisers can shorten the sales cycle inside the ad, not hours later, not the next day - right in the moment.
Hereâs what many marketers overlook:
AI canât fix a flawed system on its own.
If your:
offer falls flat
messaging is messy
automations are chaotic
follow-through is lacking
âŚthen the AI will just help you do the wrong things faster.
But if your backend is dialed in?
This update can take your results to a whole new level.
Meta is clearly pointing toward the future:
⥠See an ad â AI chat â Sale
No more leads turning cold in 10 minutes.
No more burning ad spend because your team canât follow up fast enough.
Advertisers, marketers, sales teams, entrepreneurs, solopreneurs, and customer service teams who jump on AI Sales Agents early are going to have the edge over everyone else.