Zain Saeed

11/06/2024

Nearly everything is awesome and takes longer than you think.

Get Started and don't worry about the clock.

03/06/2024

If Your Marketing Strategy Sucks, It's Because of the Fundamentals.

Stop chasing the latest fads, flashy gimmicks, and other nonsense.

Focus on your target audience, connect with them, and tell your story.

The most powerful trio in marketing.

30/05/2024

28/05/2024

Stay Focused!

27/05/2024

Marketing is the backbone of every business.

You need to decide if you want your backbone to grow stronger and more resilient as your business expands, or if you want an artificial backbone that can't keep you standing tall as your business (mostly sales) grows.

If you build your backbone with organic marketing, it might take time and patience, but when you're a thriving business, you'll know exactly where your audience is and what they crave.

Imagine having a loyal tribe of raving fans that grow with you because they genuinely love and connect with your brand.

On the other hand, you can opt for an artificial backbone through paid advertising alone.

Your business (sales) might grow instantly, but the problem is those people might lose interest in whatever you're selling as quickly as they came.

It's like a sugar rush, great while it lasts, but it won't sustain you for the long haul.

Now, I'm not against paid advertising; as a digital marketer myself, how could I be?

Paid ads can be a powerful tool when used strategically and in harmony with organic efforts.

But the truth needs to be told.

From my own experience, if people don't want to buy something, you can't force-feed it to them by pushing ads every time they open an app.

Ads alone mostly attract bots on Facebook or any other social media.

You might have noticed some big companies have over 100K followers, but their engagement is less than 0.5%.

Does this make any sense?

Nope.

Even if you have to run ads, make them meaningful and aligned with your brand so people will at least watch and engage.

Again, without good content and a solid product/service, it will be the same old story of wasted ad spend.So why should a business be built on authentic values and have an audience who likes them for a reason?

Simple.

Organic marketing plays an important role in this.

It can be your company or brand's backbone, which will help your business stand tall in the long run.

Think of it as planting seeds for a garden that will bloom beautifully over time, attracting butterflies and bees (your ideal customers) naturally.

Paid advertising can be a potent fertilizer to accelerate growth, but without a strong organic foundation, your garden (business) might wither away.

So, what will you choose?

A strong, authentic backbone that grows with you?

Or an artificial one that might collapse under its weight?

The choice is yours, but I know where my money is.

Did you like this analogy?

I tried to strike a balance between the importance of organic marketing and the strategic use of paid advertising.

Feel free to share your thoughts in the comments.

25/05/2024

Social Media Marketing is like a thrilling ride through human behavior.

Seriously?

Think about what makes people tick, guess how a crowd will react, and understand how people see you and those around you.

It’s like being working in the psychology!

You need sharp skills to know how people will respond to what you do.

Let’s break it down with a simple story:
Imagine you open a small shop in town. Will the locals come running? Maybe a few curious folks, but the real magic happens when you start marketing.

Traditional methods work, but digital marketing?

It’s like plugging into a global network; almost everyone has a phone!

Your job is to grab their attention with whatever you’re offering.

Sure, paid ads can give you a quick boost, but the real trick is perfecting your strategy and seeing those sweet results.

Making a product might be easy, but selling it?

That’s where the real challenge begins!

It’s a field that’s always changing, keeping up with new trends and shifts.

Anyone entering this world needs to get cozy with the psychology angle; it’s the name of the game!

after 10-something years in digital marketing, I’ve seen it firsthand: understanding people makes all the difference.

I wrote this from my own experience, So feel free to share your thoughts about this in the comments, because?

Criticism is also welcome!!

08/05/2024

Keep turning the ceiling into the floor!

05/05/2024

I started freelancing on Upwork in 2018, and it took five years to reach this point.

Starting was challenging.

I had no previous experience, no college degree, and had never taken a course in social media marketing.

My English needed to be stronger.
Plus, back then, there wasn't any AI (and even if there was, I wasn't aware of it).

But somehow, I found Upwork and created a profile, knowing it was where people found jobs.

I started as a data entry person.

I needed to learn how to set up the profile, what a cover letter was, and other basics.

But here's how I did it:
-I visited other freelancers' profiles and took ideas on making a good profile.
-I researched cover letters and how to write one.
-I wrote cover letters to see what worked and kept updating them based on what I learned.
-I'm not great at asking for help, so I did almost everything independently, but the Upwork community was a great help.

After six months of hard work, I landed my first client, who hired me as a social media assistant.

Even though I didn't have much money at the time, my focus wasn't on money; it was on learning.

They initially assigned me 6 hours of work, but I put in 12 because I feared losing.

That project lasted a year, during which I earned $2K and received outstanding feedback.

Working with them was a great experience. They were humble and knowledgeable.

When your manager is the CEO of a blockchain company, and you work closely with them, you learn things that few people know.

My manager spent two hours every day teaching me how blockchain works, telling me everything about the blockchain industry, and recommending what type of marketing works well in this space.

Sometimes, they assigned me challenging tasks, and I wanted to give up, but I'm glad I didn't.

These lessons helped build my entire career.

Even with some experience, I was afraid I wouldn't get another client.
But I was wrong; within a few weeks, I got another client and then another.

Over the past five years, I've maintained consistency in my working hours and earnings daily, weekly, monthly, and yearly.

It wasn't easy.

Different clients want different things, and it's up to you to deliver.

Sometimes, I felt like quitting, but I kept going because I wouldn't give them the satisfaction of breaking me.

This post is to tell my younger peers that it's not about circumstances, knowledge, expertise, or taking courses to start.

All it takes is the courage to start and the passion to keep going.

Trust me on this: if passion doesn't drive your actions, it wastes your potential.

If you want to do something or start freelancing, all you have to do is
"Start."

You'll learn everything you need if you're passionate enough!