AntiMaterialism 反物質主義

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AntiMaterialism 反物質主義 Is materialism the key to happiness? Are we becoming more materialistic because of social media? L

06/04/2022

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Video created by 🧪
👇🏻
[Can money buy happiness?]🤔
We often hear it, but how true is the phrase 'Money can't buy happiness?' Is there a correlation between the two, and if so, what can we learn from it? It turns out, that if you think money and happiness are exclusive, you simply aren't spending it right.😩
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「究竟金錢可唔可以買到快樂呢？」🤔
我哋成日都聽金錢買唔到幸福，但呢句話又係咪真呢？兩者之間又有啲乜嘢相關呢？事實證明，如果你認為金錢幸福係獨有嘅，咁你根本就冇正確咁洗錢！😩

05/04/2022

🫵
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Is materialism the key to happiness❔🤔
Are we becoming more materialistic because of social media❓🤯
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We're a group of students from the City University of Hong Kong working on a media and communication project 📱
We are studying the topic of how social media promotes materialism Ⓜ️

This video was only a part of the project, and it was so fun to make 😛
Hope you enjoyed it as we did❣️
And please support our campaign 🥺
Go check out our other posts! The graphics are created by our very artistic groupmate, Sindia! 🎨
(Might as well check out Sindia's page! ._._sindia_._._ )

🎥 Video editor: Kristy To
🎙 Narrator: Yumi Ngan
🕴Casts: Katie Chan, Petra Cheung, Sindia Nga, Giovanna Ho
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🫵
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唯物主義係幸福嘅關鍵❔🤔
我哋係咪因為社交媒體變得更物質化❓🤯
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我哋係一班香港城市大學嘅學生 做緊一份媒體與傳播嘅project📱
研究緊社交媒體如何促進唯物主義Ⓜ️
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呢條片只係project嘅其中一部分 我哋都整得好開心😛
希望你都鍾意啦❣️
請十卜我哋嘅page🥺
睇吓我哋其他posts啦～啲圖係由我哋好有藝術氣息嘅groupmate Sindia 整嘅！ 🎨
（去睇下Sindia嘅IG啦！ ._._sindia_._._ ）
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🎥 影片編輯者: Kristy To
🎙 旁白: Yumi Ngan
🕴出演: Katie Chan, Petra Cheung, Sindia Nga, Giovanna Ho

How to rectify materialism?🥹✅ Adopt the ‘hygge’ lifestyleHygge = “coziness of the soul” (a Danish term) ✨“an atmosphere ...
05/04/2022

How to rectify materialism?🥹
✅ Adopt the ‘hygge’ lifestyle
Hygge = “coziness of the soul” (a Danish term)
✨“an atmosphere and an experience, rather than about things” (Wiking, 2016, p.6) 🤍
The concept of Hygge lives within several languages, e.g.
Gezelligheid - in Dutch 🇳🇱
Koselig - in Norwegian 🇳🇴
Gemütlichkeit - in German 🇩🇪
Hominess - in Canadian English 🇨🇦
In British/American English, it is known as “cosiness from simple things”. 🫧

How to adopt the ‘hygge’ lifestyle?
💡A few key points:
🌼PRESENCE
Less screen time!!! Live life to the furthest!!🌈
🌼PLEASURE
Have a healthy diet🥦, and enjoy your every meal 🥘, with family/friends
🌼TOGETHERNESS
Spend time with your loved ones👭👫👨‍👩‍👧‍👦, even it’s a afternoon cuddling on the sofa doing nothing!! 🛋
🌼EXERCISE
Do sports, yoga 🧘🏻‍♀️ , running 🏃🏻‍♀️ , stretching 🙆🏻‍♀️ , hiking 🥾, playing with pets 🐈 🐕 … all could do!! Be close to nature🌿 and get some sunlight☀️ definitely no harm to create some master pieces with your drawing kit along!!
🌼BOOKS
Read something, learn something, experience something or you could write your own ✍🏻 …..
🌼GRATITUDE
Always be grateful and thankful. Never take anything for granted, even your ever single breathe 🫁, heartbeat 🫀, treasure your time alive. It could be someone holding the door for you 🚪 , having a homey dinner at your granny’s 🤤 , and lots more for you to find out in your life!!!🫧

👉🏻 in short, do activities that don’t require vast amounts of money and luxuries

👍🏻 Benefits
😆 broaden horizons and giving new insights by joining these activities
😆 can still do various activities to maintain happiness
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Start trying Hygge's attitude to life today! ! 🌈
Thank you all for your support! ! Grateful! ! ! 🥹
🈶 A short video performed by our group members will be released soon🤡So remember to follow, like & share❗📢

3️⃣- 🪜Two-step Flow TheoryTwo flows are involved in the transfer of information and influence from the mass media to aud...
05/04/2022

3️⃣
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🪜Two-step Flow Theory
Two flows are involved in the transfer of information and influence from the mass media to audiences👂
☝️st Flow: Media ➡️ KOLs (key opinion leaders)
✌️nd Flow: KOLs ➡️ public
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😮Hypothesis:
It stipulates that mass media content first reaches “opinion leaders”, 🗣 people who are active media users and who collect, interpret, and diffuse the meaning of media messages 💬 to less-active media consumers 👬👭
(Postelnicu, 2016)
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👦🏻👧🏻Children or teenagers are more prone to be persuaded ❤️‍🩹 and the influential people tend to affect their brand preferences 💸💡
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😢Given the limited advertising literacy skills (i.e. knowledge of advertising 🎦and skills to critically reflect on this advertising) of children under age 12, they are a vulnerable target group when it comes to persuasion😈
(De Veirman et al., 2019)
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Want to know more about these❔🧐
More to come as we uncover the logics behind🆙😮
So stay tuned❗️📢

🪜兩步流動理論
從大眾媒體到受眾的信息和影響力的傳遞涉及兩個流程👂
☝️第一步：媒體➡️ KOL（網絡紅人）
✌️第二步：KOL ➡️ 大眾
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😮假設：
大眾媒體內容首先會到達「意見領袖」即「網絡紅人」
🗣 佢地係活躍嘅媒體用戶
係負責收集、解釋和傳播媒體信息意義💬 俾不太活躍的媒體消費者👬👭 （Postelnicu，2016 年）
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👦🏻👧🏻兒童或青少年更容易被說服❤️‍🩹
佢地嘅品牌偏好往往會受到一啲有影響力嘅人影響💸💡
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😢鑑於 12 歲以下兒童的廣告知識🎦同批判性地反思廣告的技能有限
佢哋係一群思維較脆弱的群體，更加容易被說服😈 （德維爾曼等人，2019）
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想了解更多❔🧐
追蹤我地嘅page 一齊揭開背後的邏輯
將會post更多內容🆙😮 請繼續關注❗️📢

Social Cognitive (Learning) Theory🤓People learn through observation 👀 to model the behaviors they see via imitation or i...
04/04/2022

Social Cognitive (Learning) Theory🤓
People learn through observation 👀 to model the behaviors they see via imitation or identification
👉 Copy-cat effect 🐱
People, especially youngsters👦🏻👧🏻 (as at the stage of forming self) are likely to imitate what they see 👀
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🥸Hypothesis:
Many of them may think consuming luxurious items💎
can enhance their self-esteem by gaining affirmation from peers 👯👯‍♀️
(Sharif & Khanekharab, 2017)
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Importance of time🕰
Immediate impact on people given extended exposure of media💨
Accumulation of minimal effects that speaks to cultivation🥲
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🔍Discovery:
The development of materialism in youngsters 🧒👦
is contributed by social comparisons and imitations of celebrity models

“When youths are highly motivated to use advertisement as a guide for what products to buy🛍
they tend to have a stronger desire to imitate celebrity models👱🏻‍♀️👨🏼‍🦳”
(Chan, 2008)

Youngsters imitate the celebrities’ lifestyle by engaging in social platforms like Instagram and Facebook👾🤳
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Want to know more about these❔🧐
More to come as we uncover the logics behind🆙😮
Plus, a short video performed by our lovely groupmates will be released soon🤡
So stay tuned❗️📢
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2️⃣
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社會學習理論🤓
大眾透過觀察同朋輩影響去模仿他人嘅行為 -> 模仿效應🐱
所以自我形成階段的青少年👦🏻👧🏻好有機會模仿佢哋睇到嘅嘢👀
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🥸假設：
好多人可能會以為消費或者係擁有奢侈品💎
可以獲得同齡人的肯定 從而增強自尊👯👯‍♀️
(Sharif & Khanekharab, 2017)
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時間重要性🕰
由於人們長期曝光喺媒體下，會容易直接影響大家嘅諗法💨
雖然影響唔大，但積累落嚟會導致涵化理論🥲
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🔍發現：
青少年物質主義嘅發展🧒👦
由社會比較同名人模仿組成

當年輕人以廣告作為購買產品嘅指導嘅時候有好大嘅動機🛍
佢哋就越傾向想去模仿名人模特👱🏻‍♀️👨🏼‍🦳
(Chan, 2008)

年輕人透過參與 Instagram 和 Facebook 等社交平台👾
模仿名人嘅生活方式🤳
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有冇興趣了解更多呢❔🧐
我哋嚟緊繼續有講解其他背後嘅理論🆙😮
仲會有組員傾力演出嘅短片🤡記得follow啦❗️📢

🪴Cultivation theoryIntense social media exposure acts as a catalyst😵‍💫💤that amplifies the influence of materialismⓂ️🔍-😮H...
04/04/2022

🪴Cultivation theory
Intense social media exposure acts as a catalyst😵‍💫💤
that amplifies the influence of materialismⓂ️🔍
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😮Hypothesis:
The tendency of people to believe the societal reality depicted by the cosmos of media👾
is along with the amount of time spent on the realm⏱
(Cohen & Weimann, 2000)
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While advertisements on social media convey a message:
luxurious lifestyle👸🤴 = satisfaction🥰

The more time we spend on social media🤳
The easier we believe in the messages illustrated by it🙀
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In modern days, as a matter of fact, we can't really live a media-free life😵
Therefore, many people would commence their pursuit for a materialistic life to earn such ‘happiness’🤡
(Kasser, 2014)
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Want to know more about these❔🧐
More to come as we uncover the logics behind🆙😮
So stay tuned❗️📢
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1️⃣
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🪴涵化理論
強烈嘅社交媒體曝光起到催化劑的作用😵‍💫💤
放大咗唯物主義的影響Ⓜ️🔍
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😮假設：
人相信媒體所描繪嘅社會嘅傾向👾
同佢哋花費喺呢一個領域嘅時間有關⏱
(Cohen & Weimann, 2000)
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社交媒體上嘅廣告通常都傳達緊一個信息：
奢侈嘅生活方式👸🤴 = 幸福🥰

換言之，我哋越用得多時間喺社交媒體上🤳
我哋就越容易相信佢所描繪緊嘅信息🙀
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喺呢個年代，我們都好難真正擺脫社交媒體😵
所以好多人都為了獲得咁樣嘅「幸福」而開始追求物質生活🤡
(Kasser, 2014)
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有冇興趣了解更多呢❔🧐
嚟緊仲會講解其他背後嘅理論🆙😮記得follow啦❗️📢

😫 What causes materialism?📺 AdvertisementsBusinesses & companies unconsciously develop a concept: wealthiness💰 = happine...
02/04/2022

😫 What causes materialism?

📺 Advertisements
Businesses & companies unconsciously develop a concept: wealthiness💰 = happiness✨

🤼‍♀️ Comparison with others
Prosumers (users = producers x consumers🫃🏻)
would compare their living standards with others 🥲
(for example teens admire the luxurious lifestyle of KOL🥹)
and follow the mainstream trend📈

🤹 Social media exposure (the frequency of using 👀)
Key Opinion Leaders (KOL) 👩🏻‍🎤 becoming materialistic 😱
> audience tends to follow🏃🏻‍♂️
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Do you want to know more about the theories behind❔🧐
More posts are coming 🆙 😻 So stay tuned❗️📢
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😬
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😫 物質主義嘅成因究竟係乜?

📺 廣告
商業同商品嘅宣傳潛移默化咁影響觀眾價值觀：
物質上嘅富裕💰 = 快樂✨

🤼‍♀️ 同他人比較
產消者（社交媒體使用者同時身為生產者同消費者🫃🏻）
會同他人比較生活質素🥲
例如有部分青少年會羨慕KOL嘅豪華高消費日常🥹
好可能會造成羊羣心態🐑 盲目跟隨潮流📈

🤹 社交媒體曝光（意指使用者使用社交媒體嘅頻密度👀）
好多KOL 🧑‍🎤 都抱有物質主義 😱
佢哋嘅followers亦好容易受佢地影響 跟隨佢地嘅生活方式🏃🏻‍♂️
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你想唔想知背後嘅理論呢❔🧐
嚟緊會有更多嘅posts 🆙😻 記得follow啦❗️📢

What is materialism? 🤑 According to the Isthmus (2015), materialism means a value that tends to put a relatively high pr...
02/04/2022

What is materialism? 🤑

According to the Isthmus (2015), materialism means a value that tends to put a relatively high priority on making a lot of money 💰 and having many possessions, as well as on image and popularity, which are almost always expressed in the form of money and possessions 💸
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Chasing luxury gadgets ⌚️💻 and lifestyle especially the iPhone trend 📱and Staycation trend 🧖‍♀️ are the main examples that illustrate materialism.

📱 iPhone trend:
Apple 🍎 takes up 48.31% of the Hong Kong mobile vendor market share, followed by Samsung with 28.5%, reflecting Hong Kongese are biased towards Apple 😮

The consumption pattern of getting a new iPhone 📱 by following suit enables young buyers to obtain attention and recognition from peers. 👯👯‍♂️

🧖‍♀️ Staycation trend:
According to a survey last year, 85% of Hongkongers said they wanted to go on a staycation in the next 6 months and 60% have been on a staycation already 🤯
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💡 Influence:
The change in people’s values could affect their mental health ❤️‍🩹 and quality of life ❣️
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😮
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咩係物質主義？🤑

根據the Isthmus (2015)，物質主義即係強調以擁有金錢 💰 同財物來追求快樂同彰顯社會地位晉升嘅價值觀 🧠
而高物質主義者會以消費購物嚟表達自己嘅與眾不同 🤡
以此贏得更多人關注 👯👯‍♂️ 尊敬同自身精神上嘅滿足與快樂
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物質主義者將物質佔有視為其人生嘅重心，藉消費行為例如追隨iPhone潮流 📱 同入住豪華酒店 🧖‍♀️ 獲得生活上嘅滿足🧐

📱 i『瘋』：
Apple 🍎 佔咗成個手機市場嘅48.31%，緊接住Samsung佔咗28.5%，反映咗Apple壟斷香港嘅市場 😮

🧖‍♀️ Staycation風：
根據上年一項調查，有85%嘅香港市民想體驗入住豪華酒店，而當中已經有60%體驗過 🤯
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💡 影響：
呢個心態好有可能會影響大家嘅精神健康 ❤️‍🩹 同埋生活質素 ❣️

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