Confetti Marketing Co., Kothrud (2025)

27/06/2023

Did you know that using power words alongside keywords in your social media strategy could significantly enhance your audience engagement? 🚀

Want to build a stronger online presence and connect with your target audience?💚
Let's talk about how my social media management services can make it happen.🌟

23/06/2023

As we say, our customers are our biggest advocates. 🚀

👉Quick Fact: An estimated 90% of consumers say user-generated content (UGC) holds more influence over their buying decisions than promotional emails and even search engine results.
(Resource- HubSpot-user-generated-content-stats)

📌Use these hooks around discussions that your potential audience is having about your offers or products

Save for later!✨

18/06/2023

It’s better to use hashtags strategically than throw them wherever possible. Agree?

💠Relevant & trending hashtags are the best ones to use, so keep an eye out for those! Research what hashtags others from your niche are using.

💠If a set of hashtags has more interaction, it’s a good indicator that your hashtags are working well.

💠If not, check the hashtag don'ts above to make sure you avoid making those mistakes!

👉Some really good sources to get your hashtag sets rolling are:
Hashtagify
Flick
Metricool
IQhashtags
Hashtag Slayer

🌟When used correctly, hashtags can help boost your social media interaction and reach a wider audience!🌟

16/06/2023

Testimonials from my clients make my heart happy!💖 Such genuine reviews motivate me to give my best every single day :)

👉Looking for a social media management partner who can deliver results? Look no further. Contact today to know more about social media management & strategy services.

14/06/2023

Considering working with me? 💁‍♀️

Here are the 2 services that I offer:
👉 ORGANIC SOCIAL MEDIA MANAGEMENT
An end-to-end system to effectively manage and scale your social media to nurture your audience with a custom brand strategy and achieve your business goals.

👉 ORGANIC SOCIAL MEDIA STRATEGY
A custom organic growth strategy to level up your brand's online presence, boost engagement & generate content that actually speaks with your audience and gets you leads!

Let’s talk more in the dm. Follow for more tips on your socials!

08/06/2023

Unlock the Power of Instagram's Image Recognition Algorithm to Skyrocket Your Social Media Presence.🚀

Instagram’s image recognition algorithm is designed to detect and analyze the visual content of images as well as text that appears in images, such as captions, hashtags, and other metadata.💁‍♀️

By simply making some tweaks in your content, you can get on top of Instagram's image recognition algorithm, increase your discoverability and in turn, grow your following and engagement organically.

Share with all business owners!🌟

05/06/2023

Your ideal customer avatar is a character who is a perfect fit for your offer. Your offer is exactly what he/she needs to resolve his pain points.

Do you need help defining your perfect customer avatar? Comment below and let's start a conversation!

03/06/2023

Stay Informed with these top Social Listening Tools for 2023!🚀

Answer The Public: One of the most economical tools to track questions, phrases & discussions around particular keywords. Free by trial, you can benefit from up to 100 searches a day!

Google Alerts: Set up google alerts to monitor your brand mentions. With matching results, you will receive emails with updates. This is one of the easiest & cheapest way for social listening.

Native Analytics Tools: You do not need pricey tools for social listening. 47% of consumers reach out to brands on socials for a product or service question - Sprout Social. Natively tracking the topics, questions, concerns,etc. without any 3rd party tool is also a great & economical way for social listening.

Sprout Social: It offers effective solutions for analytics & social listening. This is a good solution for enterprises, agencies or businesses trying to scale up.

Hubspot: Great user friendly tool for monitoring all social interactions, conversations & engagement.

Hootsuite: Platform that integrates with almost all your social media channels & provides a wide variety of support in all social media management activities including social listening.
Free for individual’s accounts, but chargeable for businesses & enterprises.

BuzzSumo: This tool is especially useful as a backlink analyser along with a content & question analyser when it comes to tracking best content performance on the webpages.

Save this post & thank me later! :)

30/04/2023

Understand the Distinction: Social Media Strategist vs. Social Media Manager

Maximize your social media impact by hiring the right people for your business!

25/04/2023

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22/04/2023

Here are some best practices to keep in mind when working with your social media manager. Hope this helps you establish a strong and positive working relationship with your social media manager :)

What are your thoughts?
Drop in comments below ✨

19/04/2023

Businesses today cannot thrive on financial investment alone.

🌱Invest in the right skills. Invest in the right tools. Invest in the right people. Invest in yourself.
It demonstrates your commitment to business success & will help you stay competitive.

✨Get the right tools to aid your business system, whether it's investing in new software, new equipment or other business need.

👉Work with skilled people. Having the right people on board can largely aid overall business productivity & profitability.

💁‍♀️As a business owner or manager, you are a critical component of your business's success. By investing in your personal growth and development, you can improve your leadership skills, decision-making abilities and overall business acumen.

What are your thoughts?💭
Drop in the comments below!

17/04/2023

Finding a business niche is easier said than done, although this should spark some ideas & help you get started!

💚Your business niche can only be sustainable when it is your area of interest, expertise and what the market demands. It need not necessarily be something that is totally new! You can turn a red ocean adversity into a blue ocean opportunity by bringing in your fresh ideas & perspectives, & packaging them in a manner to create your unique offer.

💚Your audience will appreciate new opportunities that will help them achieve their goals faster, give them new and easier ways to achieve the same goals or remove any obstacles from their way to achieve their goals.

💚When you offer your target audience a new opportunity that is also familiar to them, what you are actually doing is, you are pushing the boundaries of the comfort zone of your audience a little higher but not totally breaking them. This instills a sense of trust in the new solution you are offering. At the same time, it gets your audience to try your solution as it takes them towards what they want to achieve or takes them away from their pain points.

Drop your thoughts below :)

14/04/2023

Why do you need to establish & maintain brand relevance?

With time, a brand grows beyond its vision & offer. With a brand grows its community. Success becomes less about associating as a brand and customers, and more about co-creating an ever-evolving brand with its community. Strong brand relevance will lower customer acquisition costs and increase the lifetime value of customers, which will help your brand continue to grow, profit, and provide more value.

It's important that you connect with your audience and build & maintain relevance
These tips will help you keep your brand relevant to your audience for the longest period of time!✨

09/04/2023

💠Content gap analysis is basically analyzing what information related to your product or services is missing on your website or your socials, that your audience is looking for or that might help you reach your potential audience.

💠It is one of the most underrated & crucial parts of a social media strategy. It helps in simplifying the buyer’s journey by aiding them with all the details they need to make the final buying decision.

These 5 questions will help you get started with your Content Gap Analysis.

Comment your thoughts below!🌟

05/04/2023

That’s the power of social listening💪

28/03/2023

➡️Likes- Brand Awareness & Engagement
The more the number of likes, the higher the visibility. More people will see your content on their feeds. It’s a basic metric to gauge your brand’s familiarity with its audience.

➡️Comments- Engagement & Brand Reputation
When you initiate a conversation that interests your audience on social media, they will engage, increasing your mentions & visibility. Tracking comments & conversations is an important part of the social listening process. They help us understand where our brand stands and its reputation.

➡️Shares- Content Relatability
More the relevance of the content, the more the number of shares. Shares are an important metric to help you expand your network and get on the top of social algorithms.

➡️Saves- Content Quality & Referencing
It’s a brilliant indicator that your content is high quality & relevant to your target audience. Saves indicate your audience might want to return back to your content for reference.

You can always use these basic metrics to understand where your content & social strategy need tweaks and can tailor it for your brand’s growth!✨

27/03/2023

It is what Jeff Bezos, founder of Amazon has stated, and what has been often quoted, "Your brand is what people say about you when you’re not in the room."

Building your personal brand is the art of creating a distinct identity. It’s the process of creating a strong and recognizable image that is unique & represents your business’s vision, values, and personality.🎯

I cannot focus enough on how much building my personal brand has helped me, and I’m 100% sure it will help you too. Start with one channel be it a blog, podcast, Instagram, LinkedIn, or whichever platform you find the best for your business. Then from there, build up. A strong personal brand will help your business with increased visibility, credibility, and opportunities.💁‍♀️

24/03/2023

As a Social Media Manager, these are a few things I focus on while growing my client’s online presence. Implementing these will ensure your client’s online growth without heavy advertising budgets!🚀

Comment below if this was helpful :)

18/03/2023

Rebranding is a way for a brand to stay relevant and competitive in the ever-changing market while minimizing its limiting factors, and ensuring that its image reflects its current values and goals.

So, to Rebrand or Not to Rebrand?🤷‍♀️

Drop your thoughts below!

15/03/2023

One of the most crucial aspects of your social media growth! 👇

ORGANIC SOCIAL MEDIA MARKETING

Here’s why you should be focusing on strengthening your organic growth strategies-

✅ More genuine and engaged following:
Followers acquired through paid advertising may not have a genuine interest in the brand, and may not engage with the content beyond the initial interaction. On the other hand, followers acquired through organic growth are more likely to be genuinely interested in the brand and are more likely to engage with the content and become loyal customers.

✅More cost-effective method of social media marketing:
An organic social media strategy does not require large advertising budgets. By creating engaging and relevant content, your brand can attract and retain a loyal following without having to invest heavily in advertising.

✅More authentic and personalized interactions:
When a brand or individual focuses on organic growth, they are more likely to engage with their followers, respond to comments and messages, and build relationships with their audience. This leads to increased brand loyalty and a stronger online presence.

✅ Helps develop a strong reputation that’s sustainable in the long term:
Organic social strategy is imperative to building positive brand perception and share-of-voice. It helps not just to gain followers, but build a community.

You may reach a smaller audience at first, but an organic growth strategy could be more sustainable in the long run.💯

13/03/2023

Let’s breakdown your business objectives into Social Media KPIs💁‍♀️

📌Business objective: Increase brand awareness
Social media KPIs: Reach, Impressions, Profile Visits, Story Views, share of voice

📌Business objective: Improving brand reputation
Social media KPIs: Analysing sentiments around the brand via social listening, adopting/measuring proactive engagement approach, identifying brand advocates, share of voice

📌Business objective: Increase brand engagement
Social media KPIs: Tags, mentions, conversations, shares, saves, comments, & likes

📌Business objective: Generating leads and sales
Social media KPIs: Click-through rate, inquiries, sign-ups

By measuring these social media KPIs, you can track the success of your social media strategy and make data-driven decisions to optimize it. 📈

11/03/2023

Brands market themselves.

Why do a few businesses take off very well while few others languish – even though they have a comparable audience and offer similar products?

🌟BRANDING🌟

When your brand clearly demonstrates your business’s value, both your brand & business find growth much easier.

Building a brand & building a business are not quite mutually exclusive. It is essential to find a balance and grow your brand alongside your business.

A brand is more than a logo, tagline, tone & voice of the business. Your brand is the personality of your business! It encompasses your business's USP, purpose, vision, reputation, loyalty, credibility & relationships.

Your brand is the connection between your business & your audience. 💯
Build your brand alongside your business! 💪

09/03/2023

While most of us focus on the technological aspects of social media, like the algorithms that curate our feeds or the features that enable us to increase our visibility, it's important to keep in mind that social media is primarily about sociology and psychology!

Understanding sociology and psychology is crucial for us to make the most of social media while minimizing the risks. These factors underlie our interactions on social media. By studying them we can better understand the motivations and behaviors of our audience. This helps us to develop strategies for social media in a healthy and positive way, building relationships and communities, and promoting social change.🌼🌱

Confetti Marketing Co.