The Burn

The Burn The Burn is a news and lifestyle website primarily focused on restaurants, retail, shopping centers, Ashburn and Beyond

03/08/2026

A new ice cream shop coming to Ashburn is making progress – including the recent installation of the sign out front. We're talking about YouMin Delights, which is going into a vacant space in the Cameron Chase Village Center. That's the small retail center next door to the Ashburn Ice House off Fa...

03/08/2026

We've got a red alert for the growing numbers of mahjong players in the region. A new mahjong venue called East Goes First is coming to Loudoun County. "East Goes First will be Loudoun County’s first dedicated mahjong house, a thoughtfully curated space, where friendships are built, confidence gro...

02/08/2026

The eagerly anticipated new beignet and coffee shop coming to Herndon has announced the date of its grand opening. Beignets & Brew will officially open Friday, August 7 at 7 a.m. Back in May, The Burn first told readers about the new sweet shop coming to the Herndon Centre retail plaza. The exact ad...

01/08/2026

You’re out for dinner and drinks with friends. Everyone is ordering a cocktail, but you’re not in the mood. Maybe you’re taking medicine. Maybe you had drinks the night before. Or maybe you’re just being more health conscious. Whatever the reason, it used to be your options were a soda – p...

01/08/2026

The WineStyles wine shop in Loudoun County officially announced it has closed its doors effective today, Friday, July 31. The news comes just two weeks after The Burn reported that a new business called Sip and Shop Cellars had applied for a Virginia alcohol license at the same address as WineStyles...

01/08/2026

The sign has been installed at The Picklr, a huge new indoor pickleball facility coming to Loudoun County – and now we have an update on its planned opening. As The Burn first reported last December, The Picklr is coming to the Cascades Markeplace shopping center in Sterling. That's where it has t...

01/08/2026

A new shop devoted to items for children recently opened in downtown Leesburg. It goes by the cute name Hare & Hen. The store – located at 26 West Market Street – is best described as part toy shop and part children's boutique. It's owned by mother-and-daughter duo Lisa Burke and Kaitlyn Burke T...

30/07/2026

It looks like the new team at the Shake Shack restaurant in Sterling is going to take an extra week before opening. Per a manager at the store and a sign out front, the date is now set for Wednesday, August 12. We had previously reported that Shake Shack was aiming to open a week

29/07/2026

Let's face it – anyone who flies through Washington Dulles International airport regularly knows it's in need of some modernization and upgrades. The huge new Concourse E currently under construction and set to open this fall is a big step in the right direction. (See our recent report on the Conc...

28/07/2026

A new pizza restaurant is in the works for Herndon – and it will be the second Northern Virginia location for this burgeoning brand. The Burn has learned that Masala Pizza & Bitezz has taken a roughly 2,000 s.f. space at the Herndon Centre off Elden Street. It is going into the space next door

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