09/06/2022
This is a subject not a lot of people talk about, because not many people understand it. Which is a shame, because it can be one of the most powerful techniques in all of marketing. And itโs something everyone actually knows how to do โ we do it our whole lives, ever since we were children. Itโs storytelling. This article will explain how to use storytelling in marketing. Including a cheeky and fun example that I have used recently! Letโs get to it.
What is storytelling?
We all really know what storytelling is, because humans have done it all their lives since time immemorial. People tell stories all the time. They tell true stories, fake stories, long stories, short stories.
But what are stories? A story is just a sequence of events that happens to a character or group of characters. The might be real people or made up people. The point is that they are not random people, they are characters that are explained and developed. And there is usually some drama or conflict that occurs.
Someone going to the shop and buying some milk is not a story, thatโs just a journal of what someone did that day. Someone going to the shop but getting mugged and chasing the robbers down the street and getting knocked over by a car in the process is a story. There is drama and conflict and a struggle. Good guys and bad guys. Important events happen in a sequence. This is what makes a story.
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