Jon Boafo

Jon Boafo Sports and marketing. ⚡️

🚀 Sports Business | Sponsorships | Marketing Insights
🔍 Breaking down the numbers, deals & strategies shaping African sports
📊 Helping you see the bigger picture
🎙️ Building a global sports business community

This show is 13 years in the making 🎙️The best things in life just take time ✊🏾
30/10/2025

This show is 13 years in the making 🎙️
The best things in life just take time ✊🏾

From CAA Stellar to Gestifute, these football agencies represent billions in transfer value and influence the global pla...
27/10/2025

From CAA Stellar to Gestifute, these football agencies represent billions in transfer value and influence the global player market.

Here’s a look at the most powerful football agencies, ranked by the total value of their clients according to the CIES Football Observatory 👇🏾

Paris Saint-Germain, Barbara Bui, and New Era are teaming up to launch a capsule collection of original caps.A unique co...
22/10/2025

Paris Saint-Germain, Barbara Bui, and New Era are teaming up to launch a capsule collection of original caps.

A unique collaboration where style meets sport and streetwear.
Three caps. Three attitudes. One shared energy 🧢

This collection celebrates:
🙋🏾‍♀️ The sporting heritage of PSG’s women’s team
✨ The fashion identity of Barbara Bui
🧢 The urban street culture of New Era

Since 2024, Barbara Bui has been designing custom collections for the PSG women’s team, blending elegance, performance, and empowerment. This new drop expands that partnership, showing how PSG continues to merge fashion, sport, and culture to strengthen its global brand.

From Dior to GOAT, Jordan to New Era, PSG is setting the standard for how a football club can become a lifestyle brand, one collaboration at a time.

🚨 Apple enters Formula 1 broadcasting.Formula 1 announced a multi-year deal making Apple the exclusive U.S. broadcast pa...
21/10/2025

🚨 Apple enters Formula 1 broadcasting.

Formula 1 announced a multi-year deal making Apple the exclusive U.S. broadcast partner starting in 2025.

This is massive! It means the same company behind Apple TV+ hits like Ted Lasso is now betting big on live sports.

And it’s about more than streaming rights.
It’s about ecosystem dominance: Apple hardware, Apple TV+, Apple Music, Apple Vision Pro... all becoming part of the Formula 1 experience.

For F1, this is the next step in its American expansion. After Netflix built the audience, Apple will monetize it.

💭 Expect:
👉🏾 Deeper integration with tech and entertainment
👉🏾 Premium storytelling and AR/VR experiences
👉🏾 New opportunities for brands and content creators in the motorsport space

Apple is redefining how we watch speed.

Road to BAL: Let’s go Spintex Knights 🇬🇭⛹🏾
17/10/2025

Road to BAL: Let’s go Spintex Knights 🇬🇭⛹🏾

🎓 Excited to share that I’ll be facilitating the Sponsorship & Marketing module for the Sports Business Administration E...
17/10/2025

🎓 Excited to share that I’ll be facilitating the Sponsorship & Marketing module for the Sports Business Administration Essentials Course!

We’ll explore how sponsorship drives growth in sports, the strategies behind successful brand partnerships, and how to create real value for both athletes and organizations.

If you’re passionate about building a career in the business of sports — this course is your chance to learn directly from industry professionals and gain the tools to make an impact.

👉🏾 Spots are limited so sign up now!
(Link in the comments)

🇫🇷⚽ Starting this weekend, Ghanaians can finally watch Ligue 1 on SuperSport - beginning with PSG vs Strasbourg.This com...
16/10/2025

🇫🇷⚽ Starting this weekend, Ghanaians can finally watch Ligue 1 on SuperSport - beginning with PSG vs Strasbourg.

This comes just days after Canal+ completed its takeover of MultiChoice (the parent company of DStv). 👀

In October, French media giant Canal+ officially completed its long-anticipated takeover of MultiChoice Group, owners of DStv and SuperSport.

The deal reportedly cost around $3.2 bullion to gain access to secure 94% ownership.

In essence, Canal+ now has full control of Africa’s biggest pay-TV network 💰

So, why did Canal+ buy MultiChoice?

The French company has long sought to expand deeper into Sub-Saharan Africa, where MultiChoice dominates.

By merging, they aim to build a pan-African media powerhouse to rival global streamers like Netflix and Amazon Prime. 🌍📺

Canal+ is one of Europe’s most powerful media networks a French pay-TV giant owned by the Vivendi Group.

In France, they hold exclusive Ligue 1 broadcasting rights, plus major European and global football packages.

They’re basically the French version of SuperSport, but older and richer. 💪🏾

Canal+ is one of Europe’s most powerful media networks a French pay-TV giant owned by the Vivendi Group.

In France, they hold exclusive Ligue 1 broadcasting rights, plus major European and global football packages.

They’re basically the French version of SuperSport, but older and richer. 💪🏾

Canal+ already broadcasts Ligue 1 matches across Francophone West Africa.

Countries like Ivory Coast, Senegal, Benin, and Togo have enjoyed French league football for years.

Now, thanks to this takeover, Anglophone Africa is joining the party. 🎉

Barely days after Canal+’s takeover was finalized, the first big shift is here:

👉🏾 SuperSport will start showing Ligue 1 from this weekend.

First up: PSG vs Strasbourg…yes, Ballon d’Or winner Dembele, Hakimi, and company back on your DStv screens. 🔥

So, as Ligue 1 hits our screens this weekend… 🇫🇷📺

Which Ghanaian player in Ligue 1 are you most excited to watch this season on SuperSport? 👇🏾

Fridays are for basketball 🏀
10/10/2025

Fridays are for basketball 🏀

When it comes to social reach, AFCON is no longer playing catch-up.CAF’s digital footprint is rivaling the biggest confe...
09/10/2025

When it comes to social reach, AFCON is no longer playing catch-up.

CAF’s digital footprint is rivaling the biggest confederations in world football.

It’s fair to say that Africa’s game is global! 🌍🙌🏾

Happy birthday Owuraku Ampofo. Long life and prosperity 🫶🏾
09/10/2025

Happy birthday Owuraku Ampofo. Long life and prosperity 🫶🏾

💰 Sometimes, even losing can pay off.CAF just announced a $100,000 payout for clubs that get knocked out early in the Ch...
07/10/2025

💰 Sometimes, even losing can pay off.

CAF just announced a $100,000 payout for clubs that get knocked out early in the Champions League and Confederation Cup.

It’s not life-changing money… but it’s a step.
A recognition that African clubs need more support to stay competitive. Because travel, logistics, and player salaries don’t stop when you lose.

For years, early exits meant clubs went home with nothing after spending tens of thousands to even get there.
Now, at least, they’re not starting from zero.

But here’s the bigger question:
How do we build a system where African clubs don’t just survive continental football, they thrive in it?

Because sustainability shouldn’t be a reward.
It should be the standard.

FIFA has unveiled the official ball for the 2026 World Cup. It’s called Trionda, a name born from tri (three) + onda (wa...
03/10/2025

FIFA has unveiled the official ball for the 2026 World Cup. It’s called Trionda, a name born from tri (three) + onda (wave), celebrating the unity of 🇺🇸 🇲🇽 🇨🇦 as host nations.

Its 4-panel, tetrahedron-inspired design pushes aerodynamics and precision to new heights, with every curve and seam engineered for elite performance ⚽

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