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Helping small businesses thrive on social media
Make their life easier using strategic methods. Convert their followers into customers

20/07/2022

Social media marketing is not an easy game; you have to do more than just post to engage your audience and cultivate brand presence.

So, how to promote your business on social the right way?

You need to boost your social media marketing efforts through organized strategies that aim at increasing engagement, visibility, and the ultimate goal of converting your followers into your paying customers.

But is it even worthy to give so much attention to social media marketing?

Yes, it is!

Rundown these social media statistics that prove the importance of social selling.

- 92% of marketers strongly agree that social media plays a key role in their marketing strategy.
- More than 85% of marketers have witnessed an increase in the visibility and exposure of their businesses through social media.
- 78% of marketers have reported an increase in their traffic through social media.

These make it clear that using social media for marketing has immense potential when it comes to growing your business.

So we have come up with 3 unfailing ways to spice up your social media strategies and drive better results.

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20/07/2022

Everybody uses social media; there’s no avoiding it. It’s our number one place to stay connected to friends, family, colleagues, news, and, most notably, to marketers, companies, and brands.

Brands use social media marketing to connect with their audience and even reduce friction for their buyers to reach their products or services. Consumers also expect businesses to be online ready and waiting to answer their inquiries and solve their pain points.

The most crucial aspect of any social media strategy is to set S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) social media marketing goals. Posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection.

By setting goals before you begin, it’s easier to measure social media success or failure. These social media goals aren’t always focused on money or return on investment, and they shouldn’t be.

20/07/2022

So what is branding? And why is it so important for your business?

Branding goes way beyond just a logo or graphic element.

When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff.

Let’s look at 3 reasons why digging into your brand is important:

- Branding promotes recognition.
- Your brand helps set you apart from the competition.
- A strong brand provides your business value.

If you need assistance with your brand, from creating your initial brand strategy to the visual identity elements, contact us for a free consultation… we’d love to help you identify and share your story!

11/07/2022

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that >around 92% of marketers use social media as part of their marketing efforts. In addition to that, 78% of salespeople engaged in social media are outselling their peers who aren’t. Plus, its benefits extend far beyond increasing sales.

- Growing your brand awareness: Social media marketing will make it easy to spread the word about your products and mission.
- Increasing your traffic: Using social media and linking it to your website will increase your traffic tremendously.
-Promoting your products and services: This is ultimately why you invest in marketing, right?

11/07/2022

Life often shifts between feeling like you have it all figured out and feeling like you know nothing at all. There are always challenges, whether it’s with building a strong career, a happy home, or a better you, but the one constant is that you never stop learning.

“Life is like riding a bicycle. To keep your balance you must keep moving.” -Albert Einstein

05/07/2022

To truly stand out on social media, you have to be authentically passionate about what you do and who you serve. True passion is contagious, especially when expressed on social media. That is why marketers who are passionate about their product, business, and about the community they serve are far more likely to be successful.

Genuine enthusiasm spreads organically, and inspires and influences those around you. In the words of author Simon Sinek, "People don't buy what you do, they buy WHY you do it". If you do what you love, this passion will be evident in everything you do; and there's no one more magnetic than someone who truly loves what they do. It's a great way to stand out on social media.

05/07/2022

Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. Follow these top tips for increasing social media engagement below to achieve business growth.

- EDUCATE
- ENTERTAIN
- INSPIRE

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05/07/2022

Social media analytics helps companies address these experiences and use them to: Spot trends related to offerings and brands. Understand conversations — what is being said and how it is being received. Derive customer sentiment towards products and services.

If we were to try and summarize all the insights that social media analysis can generate, then they could be sorted into a few categories. Social media analysis can help insight professionals to:

Reaching new audiences

Promote their brand

Communicate with their audience

Spot new consumer trends

Monitor if their strategy and campaigns are working

Through all of this, social media analytics allows us to harness the power of our data and generating actionable insights that help us understand our audience, create content, services, and products directly tailored to their interests, and enhance our communication skills.

27/06/2022

Most people don't support you when you are struggling. They support people who are successful. All of you who are struggling will realise this one day. But don't give up your struggle.

💎

27/06/2022

A Social Media Manager is integral to any online marketing strategy. They understand the way people think, act, and behave because at the very crux of social media are consumers and by developing strong relationships with them, increases leads and sales.

If you are interested in learning about our Social Media Management packages, contact us!

27/06/2022

A social media strategy is important for effective online branding. Social media can also make or break your brand image. That's why you need to use a social media strategy to keep your online presence in check. A social media strategy also saves time and allows your team to set their priorities beforehand.

22/06/2022

Did you know that a call-to-action at
the end of your text is one of the most important components of your caption !?

Don't forget- you need to tell your followers what action you want them to take, even if it's just saving a post.

Regardless if you're using it to boost your engagement or to try to get your followers to visit your website or landing page, understanding how to use CTA appropriately will help increase your conversions from Instagram 📈

For engagement, you don't need to include a CTA in EVERY post, but try incorporating them in a few of your upcoming
posts when you think it's appropriate.

We've included a few CTA's that are great for engagement in the graphic above ⬆️

Save this post for later 📩

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