Digitelle

20/02/2025

"How much non-performance content is too much?" 🎭💭

If you’ve been wondering this, you’re not alone. Maybe you’re hesitant to share anything beyond music. Maybe you don’t have enough performance content to post consistently. Or maybe you just don’t know what to post.

Here’s the thing: You can share as much non-performance content as you want—as long as your audience still knows you’re a musician. Balance is key. Even if you don’t have a concert coming up, there are plenty of ways to keep your music front and center—whether it’s sharing your practice process, your inspirations, or even how your everyday life feeds into your artistry.

You don’t have to figure this out alone. This is why we created a safe space where you can ask these questions. This is why we created Le Club—because we know how to do this. We’ve worked in social media for over a decade, we know what the right balance is, and we know how to make it work for you.

Got more questions about social media? Drop them in the comments—we’re here to help.

www.digitelleco.com/le-club

20/02/2025

Wishing our cofounder Max Potter IN BOCCA AL LUPO for her role debut as Cherubino with Opera Santa Barbara this weekend!!

This week, we’re excited to celebrate the incredible Max Potter, a 2020 and 2022 Young Artist! Max first joined us during our virtual COVID season, creating digital performances that were shared with summer patrons across the U.S. (HINT: check out our blog post for a look back at one of Max's standout performances).

Max returned in 2022 as an Apprentice Artist, taking on roles such as Jenny Re**er and covering Anne in The Mother of Us All, as well as performing Ruthie and Elenita in The House on Mango Street.

Max's recent roles include Octavian in Der Rosenkavalier with Pacific Northwest Opera and the alto soloist in Mendelssohn’s Elijah at the Washington National Cathedral. This year, Max will take the stage as the mezzo soloist in Verdi’s Messa da Requiem with the San Luis Obispo Master Chorale. And this weekend, don't miss Max as Cherubino in Le nozze di Figaro with Opera Santa Barbara! 💕

🎉We’re also excited🎉 to shout out Max’s new venture, Digitelle (Digitelle), where she and her team teach digital marketing & social media workshops for artists and arts organizations! In their first year, they taught at prestigious programs like San Francisco Opera’s Merola and Jennifer Rowley’s Aria Bootcamp, and have workshops planned at the Netherlands Lyric Opera Festival and Operaworks in the upcoming year!

Be sure to check out our blog post with 🔗 in bio to learn more about Max’s journey!

17/12/2024

Shake things up with these creative calls-to-action:

1️⃣ "Take a guess—what inspired this piece? Swipe to see if you're right!"
(Perfect for reels or carousels that tell a story!)

2️⃣ "Do you recognize this piece? Drop your guess below 👇"
(Ideal for clips of you playing/singing well-known pieces.)

3️⃣ "What’s your favorite vibe: dramatic overture or heartfelt ballad? Vote in the comments!"
(Great for engaging your audience with your repertoire.)

4️⃣ "Click the link in bio to watch the full video!"
(Works wonders for behind-the-scenes, personal insights & driving traffic to your Youtube channel!)

5️⃣ "Feeling this piece? Double tap & share it with someone who needs to hear this today."
(Encourages engagement and sharing!)

🎶 Save this post for the next time you’re stuck on what to say in your caption! 💬 Which one will you try first? 👇

www.digitelleco.com

04/12/2024

🔥 When our clients start thinking strategically and seeing results 🔥

We’re over here like Keegen—celebrating every win! 🎉 Watching artists shift their mindset, spark creativity, and see results roll in is why we do what we do.

Here’s the magic formula:
1️⃣ Education: Learn how social media works today.
2️⃣ Content pillars: Define what matters to you.
3️⃣ Strategy: Build a roadmap for your goals.
4️⃣ Mapping it out: Clarity beats chaos.
5️⃣ Support: Caption checks, posting tips, design help—we’re here for it all.

Ready for your own breakthrough? Reach out at the link below and let’s get started! 📝✨
👉🏼 digitelleco.com/get-started

www.digitelleco.com

02/12/2024

This is one of the problems we see most often in instagram profiles!

If the links listed in your social media bio cannot be clicked, the next place a potential follower will click is…💥AWAY FROM YOUR PROFILE💥

Here’s what you need to know:
👉🏼 Having unusable links in your bio demonstrates a lack of know-how to potential followers…
❌ They automatically value your presence and content less because they assume you lack a strong understanding of social media platforms and how they function!

👉🏼 One major reason for having a social media presence is to drive followers to larger sources of information (website, box office, YouTube, etc)…
❌ If those links don’t work, you are losing out on a major sources of traffic to places that more strongly influence followers to purchase from you, follow your career, and even HIRE YOU!

28/11/2024

Feeling overwhelmed with everything December throws at you? 🎄🎶 Between performances, rehearsals, and holiday madness, finding time to post on social media feels impossible.

Here’s a little gift: December is packed with iconic composer birthdays (hello, Beethoven 🎂)! It’s the perfect spark for your content ideas this month.

Want more inspo? Our newsletter delivers a full content calendar every month—just click on the link below, and we’ll send it your way! 🎁

🔗 bit.ly/DigitelleDecemberContentCalendar

19/11/2024

Are you holding back from posting because of what people might say? When you don’t post, you’re missing out on real connections, a chance to be discovered, and making someone’s day with your art. 🎭✨

If you’re unsure whether a post looks right or feels a bit too cringe, we’ve got a place just for that. Le Club is a community where you can get honest feedback and guidance—judgment-free. Dropping a link in the comments for you to learn more about it! 🚀

14/11/2024

🎭 Afraid of being "pushy" with performance posts? Let’s break down some facts: 📊Only about 8% of your followers see each post on their feed. You’re the only one seeing 100% of your content. That means the only person who feels like it’s “a lot” is YOU!Here’s the truth: on social media, “pushy” doesn’t exist—but staying quiet can mean missed opportunities. 🎶 Sharing your work is how your audience connects with your art and stays engaged with your journey. So, go ahead—post, share, repeat.

01/11/2024

🎭 Performing artists, how strategic is your social media plan for your next gig? 🎬

When you plan your content ahead of time, you’re not just saving yourself stress on opening night—you’re building momentum! ⚡ Posting strategically around your performances does more than keep your feed active:

✅ It frees up your mental space to focus on what matters—your performance
✅ It lets your followers (and new fans!) know about your shows so they can come, follow along, or engage
✅ It connects with future audiences and lets people know what you’re up to 🎶

Sign up for our newsletter for more tips on how to gain control of your digital narrative!

bit.ly/DigitelleNewsletter

31/10/2024

Happy Halloween 🎃 Stay hydrated, remember your props, and don't make these horror stories a reality!

Share your horror story in the comments 👻

29/10/2024

ICYMI, Adam Mosseri just dropped some Instagram wisdom: Carousels are where it’s at when it comes to engagement! 🙌

Carousels (aka posts with multiple images or videos) are a great way to keep your audience swiping, interacting, and coming back for more.

How can artists take advantage of this?

Here are three easy ways:
🎭 Production photos – Share a behind-the-scenes look or a full performance journey. Let your audience experience the magic with you!
🎶 Favorite operas – Why stick to one? Share your top three operas (or roles) you love performing, with a little backstory on why.
🎥 Rehearsal photos/videos – Give your followers a sneak peek of your process. Show them the grit, the joy, and everything in between!

Carousels let your audience connect with more of your story—and the algorithm loves it too. 😉

Follow us for more tips on mastering your social media and building that authentic connection! 💡

28/10/2024

Feeling overwhelmed trying to make your content stand out? 🎨
You’re not alone. As an artist, you’ve already got enough on your plate without having to become a social media expert, too. But what if you didn’t have to figure it all out on your own?

That’s where Le Club comes in. 🚀

Imagine having a team of social media pros in your corner, guiding you step by step. From refining your graphics to crafting copy that speaks directly to your audience, we’re here to make it easier. With personalized feedback, hands-on support, and a community of creatives who get it, you’ll finally be able to focus on what you do best—your art.

You already have the vision—now it’s time to own your digital presence. Join the community and get the tools and support you need to succeed. 🚀

digitelleco.com/le-club

22/10/2024

Focus on quality connections, not just quantity. Every view counts, every person matters, and you’re building something meaningful, one reel at a time. 🌟

11/10/2024

Need expert social media advice? In Le Club, you can pick our brains anytime 🧠

Members have direct, unlimited access to Max & Antoni's experience and expertise - available anytime to tackle your biggest social media questions. Whether it’s crafting the perfect post or leveling up your content strategy, we’re here to help YOU shine online 💡

📅 Our doors open Monday, October 14th—subscribe to our newsletter now to be the first to know: https://bit.ly/DigitelleNewsletter

09/10/2024

Do you...

👉🏼 know a bit about social media, but have questions you want answered?
👉🏼 need advice on social media strategy?
👉🏼 want feedback on your posts from social media experts?
👉🏼 need motivation to post consistently?
👉🏼 want to be more creative with your content?

🪩 Welcome to LE CLUB 🪩

LE CLUB is an exclusive social media community for artists and creatives where you have UNLIMITED access to...
✨ Answers for all of your organic social media questions
✨ Feedback on your content
✨ Advice on social media strategy
✨ Digitelle’s ever expanding resource library

All from the mouths of babes (it’s us… we’re the babes 😘)

xo, Max & Toni

02/10/2024

Why we do what we do here at Digitelle…💅🏼

We believe the classical music industry has been at a crossroads for a while now. Traditional methods of selling tickets and even getting work as an artist have been met with other newer, more modern & non-traditional ways.

We’ve learned this along the way, and have become experts in social media because there is an opportunity here for the performing arts to FLOURISH and reach so many more people outside of our niche.

Here’s where we stand 👇🏼

💫EMBRACE IT💫

Learn everything about it. Strive to understand it & figure out how it can help shape the future of your art, of your organization.🙌🏼

Check out how we can help you or your organization in the link below:
www.digitelleco.com