28/09/2026
A lot of people know me as Sholz from WealthMotley, the woman talking about money, investing and building wealth online. đ
But a huge part of my work actually happens behind the camera.
Iâve spent over 17 years working across media, platforms, content and distribution, and today I work closely with creators and on the infrastructure behind the creator economy, thinking about how creators grow, monetise, build sustainable businesses, understand their audiences and turn attention into something that can last.
So I donât only experience the creator economy as someone with an audience of hundreds of thousands.
I experience it from both sides:
as the creator building the relationship with the audience, and as the operator thinking about the systems, products and businesses that sit behind creators.
Thatâs why this conversation at Bloomberg Africa Business Media Innovators 2026 in Cape Town felt particularly close to home.
Because creators are no longer simply the âtalentâ at the end of the media value chain.
Increasingly, they are the talent, the production company, the distribution channel, the marketing team, the community, the sales engine â and sometimes the entire media business.
And for Africa, I think the next question is even bigger:
We already know African creators can command attention. How do we make sure they can capture more of the economic value they create?
How do we build better infrastructure around monetisation, rights, payments, distribution, trust and long-term creator businesses?
How do traditional media and creators learn from each other rather than treating the future as one replacing the other?
And in a world where AI is making content cheaper and easier to produce, what becomes even more valuable?
Judgement. Trust. Originality. Expertise. Community.
Really looking forward to these conversations. â€ïž