GTM mag

01/08/2022

If you find yourself at a tough crossroads in 2022 and need new lead sources at a reasonable CAC, get this blueprint.

Illustration: D'Urbo Design

If you find yourself at a tough crossroads in 2022 and need new lead sources at a reasonable CAC, get this blueprint.

07/06/2022

The core sales skill which sets the best from the rest is persistent follow-up.

These reps are generally found in market-dominant companies. Why?

They believe in following up, and you, as a CXO, should encourage it with everything you have.

Read more: https://gtmmag.com/gtm-metrics-and-mindsets/gtd-go-to-market-domination/

Author:

07/06/2022

20X.

Wherever we are, the size of export markets is 20X relative to your domestic market. Why aren't more GTM leaders (like you!) leveraging this stat to expand globally?

https://gtmmag.com/gtm-metrics-and-mindsets/expanding-your-global-gtm/

Author: Zach Selch

16/04/2022

Disruption and transformation are here to stay. But what are the Twenty-First Century leadership attributes that matter most?
- Businesses are reinventing themselves for the digital age.
- Millennials are taking their places in the C-Suite.
- Rapid maturation of automation and artificial intelligence (AI) abound.

Mary Shea, PhD, Global Innovation Evangelist at Outreach takes a hard look at micro and macro GTM trends.

Illustration: Luca D'Urbino

07/04/2022

Raising your team’s TQ will shatter all expectations of revenue output, efficiency, and at the end of the day - what’s more customer-centric than tripling your customer base and getting to net negative churn?

Author: Justin Michael

Illustration:

Read more: https://gtmmag.com/gtm-metrics-and-mindsets/tq-technology-quotient-for-ceos/

02/04/2022

02/04/2022

Most sales technology is designed to solve problems for management – instead of being designed to solve problems for salespeople.

Author:

https://gtmmag.com/gtm-metrics-and-mindsets/b2b-or-b2c-selling-is-always-h2h-human-to-human/

Illustration:

02/04/2022

tells it like it is: Would you build your 3-story dream home on a foundation of mud and straw?

I’m guessing that your answer is, “No, Mike, I wouldn’t. That would be reckless and stupid.” And I’d agree with you.

Yet, this is what I see happening in many businesses with their GTM strategies and tactical plans when they do not intentionally build their businesses and strategies on a rock-solid foundation of Buyer Acumen.

Illustration:

02/04/2022

May you live in interesting times: https://gtmmag.com/the-big-question/go-to-market-trends-for-2022/

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02/04/2022

The challenge that many sales professionals face, especially when it comes to leveraging Linkedin for business development, is they treat it like cold calling.

Illustration:

https://gtmmag.com/leadership/silver-linings-playbook-of-social-selling/