We Report News International (2025)

15/10/2025

Siam Discovery Unveils the Runway: FASHION REVOLUTIONARY 2025 – Discover the Future of Fashion
Siam Discovery The Exploratorium reaffirms its image as a leader in cutting-edge creativity, inviting everyone to Experiment, Create, and Cultivate endlessly. Step into an extraordinary fashion journey at “SIAM DISCOVERY FASHION REVOLUTIONARY 2025”, welcoming the grand opening of Bangkok International Fashion Week 2025. Every square meter will be transformed into an inspiring fashion space where you can discover the trends of the future, from October 14–19, 2025 at Siam Discovery.
This year’s highlight presents an exclusive update on FW25 – SS26 trends, featuring must-have imported pieces in the Discovery Selection. The curation celebrates diverse styles from global fashion brands across both womenswear and menswear, offering every character the chance to discover designs that truly reflect themselves.
Fashion enthusiasts will also enjoy a Trend Talk on the Future of Fashion by renowned stylist Ally - Akaphol Ruthaiyanont, alongside live Mix & Match sessions with key statement pieces, a Mini Styling Battle, and a Mini Fashion Presentation led by the hottest global fashion brands in the Discovery Selection. The spotlight shines on fashion ambassadors Alex Dice - Alexander Buckland, “Ninna” Yanin Opassathavorn, and “Junior ATLAS” Napat Osaithai, who will present their own cool Mix & Match looks, bringing personal styling inspirations to life.

The FW25 – SS26 Discovery Selection gathers exclusive fashion items from around the world, designed to spark creativity and inspire self-expression in every look. Discover the playful colors of ADERERROR, a cutting-edge fashion brand from Seoul, stands out with its “Futuristic Streetwear” style, oversized silhouettes, and unisex appeal. Beyond clothing, it operates as a Creative Collective, collaborating with global artists and renowned brands, earning strong recognition from editors and fashion enthusiasts worldwide, ADSB Andersson Bell, another rising Korean fashion brand, has made its mark on the global stage with a distinctive Dual-Culture Aesthetic, blending Korean street style with Scandinavian minimalism. Known for its refined craftsmanship, premium materials, and inclusive designs, the brand embraces free dressing that transcends gender and body type, Damson Madder from the UK, the unique individuality of OPEN YY from South Korea, the creative prints and free-spirited femininity of JIJI STUDIO from France, and the modern yet equality-driven womenswear ethos of Never Fully Dressed from the UK. Experience the vibrant, countryside-inspired retro edge of BAUM UND PFERGARTEN, the fun, self-expressive collection of Joshua Sanders, along with many more global names including AMOMENTO, AMBUSH, AJOBYAJO, XLIM, SAMSOE SAMSOE, Studio Nicholson, A COLD WALL, Les Deux, A KIND OF GUISE, Wax London, AUTRY x MIHARA, and LOCI. Adding to the excitement, ADERERROR x BIRKENSTOCK introduces a special collaboration, available to discover at the Discovery Selection, G and M Floors.
Visitors can also explore an exclusive styling zone, featuring curated clothing racks for hands-on Mix & Match fun. Professional stylists will showcase pre-styled collections as inspiration, while guests can unleash their creativity through an interactive paper-doll activity, reflecting personal style in a playful and memorable way.
Shoppers can also enjoy exclusive perks: spend THB 5,000 and receive a complimentary Discovery Selection Tote Bag, along with special discounts and privileges.
Join us at “Siam Discovery Fashion Revolutionary 2025” to discover the fashion of the future and create a look that is uniquely yours.

09/10/2025

Haier Thailand Showcases World-Class Home Appliance Innovations at Thailand–China Cooperation Expo 2025, Celebrating 50 Years of Diplomatic Relations
30 September 2025 — Haier (Thailand), a global leader in home appliance innovation and the world’s number one home appliance brand for 16 consecutive years, joined the celebration of the 50th anniversary of diplomatic relations between Thailand and China at the Thailand–China Cooperation Expo 2025, under the theme “50 Years of Thailand–China Relations: Toward Shared Prosperity.” The showcase reaffirmed the close ties and strategic partnership in trade and investment between the two nations, while highlighting Haier’s commitment to advancing innovation through its premium product portfolio.
The opening ceremony was presided over by H.E. Anutin Charnvirakul, Prime Minister of Thailand, with H.E. Suphajee Suthumpun, Minister of Commerce, also visiting Haier’s exhibition booth. They were welcomed by Mr. D**g Jianping, President of Haier Electrical Appliances (Thailand) Co., Ltd., Haier’s participation marks another significant milestone in its continuous engagement with the Thailand–China Cooperation Expo 2025, reinforcing its long-standing role in fostering bilateral cooperation. This presence also reflects Haier’s vision to strengthen Thailand’s position as a key manufacturing hub for home appliances in the Asia-Pacific region.
Haier’s exhibition booth featured a lineup of high-end appliances designed to meet the evolving lifestyle needs of modern consumers, showcasing the company’s mission to deliver innovative solutions that enhance everyday living. Key highlights included the AI Voice Series air conditioners, enabling smart voice command functionality; the Space Fit Series refrigerators, designed for seamless integration into any living space; and the L+ Series washing machines, combining advanced washing technologies with ultimate convenience. A wide range of other innovative products were also on display, underscoring Haier’s leadership in home appliance innovation.
In addition to the product showcase, Haier engaged visitors with interactive activities and exclusive giveaways, creating a vibrant and welcoming atmosphere that further enriched the celebratory spirit of the Expo.
Stay updated on news, promotions, and various activities from Haier on Facebook: Haier Thailand, Instagram: , X (Twitter): , YouTube: , TikTok: and Line Official: . For more product details, visit https://www.haier.com/th.

09/10/2025

COSMEX 2025 invites cosmetics, skincare, and supplement brands to expand lines and build networks at the region’s most comprehensive annual event, positioning Thailand as ASEAN’s beauty hub
Bangkok – COSMEX 2025, ASEAN's Most Comprehensive Event on OEM Service and Manufacturing Technology for Cosmetic, Personal Care, and Dietary Supplement Product, Packaging, Printing, Labelling, Finished Product, and Beauty Device., will return once again as the annual platform of choice for businesses seeking to expand or build their brands. From large and small brands seeking reliable OEM/ODM manufacturers, companies searching for innovative packaging solutions, importers and distributors expanding their product lines, to beauty clinics and wellness centers launching their own skincare brands or acquire advanced beauty devices, COSMEX offers complete solutions under one roof.
The exhibition will be held from 4–6 November 2025 at BITEC, Bangkok, Halls 99–100, featuring 250 exhibitors from 20 countries and attracting more than 25,000 visitors from Asia-Pacific, the Middle East, and across the globe.
Thai Beauty Market on the Rise
Thailand’s beauty and personal care market continues to expand, with 79% domestic consumption and 21% exports. The domestic cosmetics and body care market is projected to grow 11% YoY this year, reaching 154 billion THB (Custom Market Insights). The supplements market is expected to reach 86 billion THB.
Meanwhile, Thai cosmetics exports recorded 20.6% YoY growth last year, surpassing pre-COVID levels. ASEAN, China, Australia, and India remain key growth destinations, with export value forecast to expand another 12.8% YoY this year.
Industry Insights
Mrs. Varaporn Dhamcharee, Managing Director of RX BITEC (organizer of COSMEX), commented:
“The Thai beauty market is vast, with thousands of players and registered capital worth hundreds of billions of Baht. While competition is high, opportunities remain immense. Thai entrepreneurs enjoy advantages in competitive production costs, rapid product innovation to keep pace with emerging trends, OEM/ODM expertise at international standards, and the ability to blend local wisdom with modern technology. Herbal and natural products are especially popular abroad. With Thailand serving as a gateway to global markets, it’s crucial for Thai businesses to strengthen their brands, ensure product quality, communicate unique value propositions, and leverage platforms like COSMEX 2025 for business matching and serving as a central hub connecting Thai entrepreneurs with buyers worldwide.”
COSMEX 2025 Highlights – “Glow to Grow”
Marking its 10th edition, COSMEX 2025 is themed “Glow to Grow” empowering and inspiring the businesses of more than 25,000 participants of all scales, from multinational brands to SMEs, OEM producers, distributors, retailers, importers/exporters, private labels, beauty clinics, spas, hotels, and airlines. Visitors will explore innovations and services from 250+ brands across 20 countries, with extensive business matching programs, seminars, and workshops led by renowned industry experts.
5 Main Product & Service Categories:

1. OEM/ODM Manufacturers. Thailand’s largest OEM hub connecting global and SME brands with top producers providing comprehensive one-stop services across cosmetics, skincare, supplements, oral care, cosmeceuticals, sun care, and more. Notable exhibitors include Vega Natural Co., Ltd. (GMP, ISO, Halal-certified OEM for cosmetics, skincare and supplements), and Roy Consumer Products Co., Ltd. (comprehensive perfume OEM) and also feature manufacturers of every type of facial mask, micro-needle patches, and much more.

2. Finished Products. For online/offline retailers and distributors seeking trend-forward, high-quality offerings all designed to captivate consumers with must-have products that simply cannot be missed. Highlights include Tofu Skincare Co., Ltd., the manufacturer and distributor of the brand Joji Secret Young, winner of the BEST KERATIN HAIR TREATMENT award in 2022 and 2023, has been the No.1 top-selling product for two consecutive years at EVEANDBOY. and Organicity (WITUN Company Inc., Korea), EU/USDA-certified organic specialists.

3. Packaging, Printing, Labeling & Machinery. COSMEX is the central hub for packaging technology and automated machinery, featuring everything from lipstick and skincare packaging, bottles, sprays, and eco-friendly plastic containers to aluminum jars and advanced production machinery. For example, A. Best Inter Products Co., Ltd. will showcase cosmetic packaging made from recycled plastic pellets; Takara Pac (Thailand) Co., Ltd. will present its Japanese-innovated labels and stickers for packaging; and TSK Engineering (Thailand) Co., Ltd., the distributor of PRIMIX Homogenizers & Dispersers essential equipment in the cosmetics manufacturing industry will also be on display.

4. Beauty Devices. COSMEX also serves as an innovation hub for beauty clinics, spas, and wellness centers seeking advanced technologies and certified products to elevate customer satisfaction. For instance, SOMO Beauty will showcase a variety of multifunctional electric treatment beds and complete clinic setup solutions. The company will also launch its new shampoo line under the brand JSOM for the first time at COSMEX.

5. Halal Cosmetics. At the show, leading exhibitors will include To Be Kind Co., Ltd., presenting halal-certified skincare and sunscreen products under the Rungfah brand, and PK Cosmetic & Development Co.,Ltd., a renowned OEM/ODM cosmetics and skincare manufacturer from Southern Thailand.
International & Knowledge-Sharing Features
In addition, the show will debut the InterCHARM Pavilion, a collaboration with InterCHARM Korea, the renowned international trade fair in Seoul dedicated to the beauty and cosmetics industry. Exhibitors from Korea will showcase a wide range of beauty products, from finished goods to OEM manufacturing services and more.

At the seminar zone, COSMEX The Secret Chat will present a series of free seminars and workshops for beauty entrepreneurs, delivering in-depth insights and inspiration from academics, business owners, celebrities, and beauty gurus. Highlighted sessions include: ‘Unveiling Thai Skin Secrets Everyone Should Know’ by Fung Amata Chaikriangkrai, influencer, skincare researcher, and founder of AMT Skincare (with over 800K TikTok followers); ‘Thai Brands: Cracking the Code to Win Consumers’ by the founders of BitchWithBrain and BK Acne; and ‘Beyond Borders: Unlocking the Global Potential of Halal Cosmetics’ by Worapat Khunwisespong, executive of Siam Secret and importer of Thai products in Bahrain. Other topics will cover global and Thai beauty trends, Wellness & Spa business strategies, and the rise of Green Beauty to Blue Beauty.
COSMEX 2025 will take place from 4–6 November 2025 at Halls 99–100, BITEC, Bangkok, co-located with in-cosmetics Asia, Asia Pacific’s leading exhibition for personal care ingredients. Visitors are encouraged to pre-register at www.cosmexshow.com by 3 November to enjoy free entry to both COSMEX and in-cosmetics Asia. (Walk-in registration for in-cosmetics Asia will be subject to a 500 THB fee.) For more information, please contact [email protected] or call +66 2686 7222. Stay updated at facebook.com/cosmexpage.

02/10/2025

SKF Unveils Circular Solution Centre for Bearing Remanufacturing Strengthening Its Commitment to the Circular Economy and Driving Thailand’s Sustainable Industrial Growth.
SKF (Thailand) Limited, a global leader in no from Sweden, reaffirmed its sustainability vision with the official launch of the “SKF Ayutthaya Circular Solution Centre” in Thailand. The new facility is an innovation hub for bearing remanufacturing, showcasing advanced technology that “brings used bearings back to life” with performance comparable to brand-new products. The initiative reduces resource and energy consumption, significantly cuts carbon emissions, and helps businesses lower operational costs.
For more than 38 years in Thailand, SKF has delivered world-class Swedish technology and innovation to support the nation’s key industries. Beyond providing premium-quality bearings and tailored solutions, the company has been committed to fostering a sustainable circular economy by reintroducing used products into the production cycle through repair and refurbishment. This approach not only creates added business value but also promotes environmental responsibility across partners, suppliers, and customers, contributing to a more sustainable industrial value chain.
Mr. Tawiwat Reongpunyaroj, Managing Director of SKF (Thailand) Limited, stated "As industries worldwide accelerated their sustainability efforts, SKF continues to align our global vision of driving business growth alongside sustainability. The SKF Ayutthaya Circular Solution Centre is more than a hub for restoring used bearings—it reflects our role as a creator of sustainable solutions, backed by over 118 years of global expertise and innovation. With this center, we enable customers to reduce maintenance costs, minimize downtime, and most importantly, achieve up to 90% reductions in both carbon emissions and energy consumption compared to producing new bearings."
For example, remanufacturing 600 kilograms of bearings helps cut CO₂ emissions by one ton. While producing new bearings requires over 100 complex steps, SKF’s remanufacturing process restores used bearings with only 10 steps—highlighting efficiency in time, resources, and cost. Every remanufactured bearing follows the same stringent quality, warranty, and performance standards as new products, while customers also benefit from carbon credit certification and comprehensive lifecycle solutions, including inspection and advanced maintenance technologies.
"We are proud to support our customers and partners in achieving their sustainability goals. The opening of this center is only the beginning of our ongoing commitment to shaping a low-carbon industrial future for Thailand," Mr. Tawiwat concluded.
The launch ceremony was attended by distinguished guests who gathered to celebrate the center’s inauguration. Representatives from the Embassy of Sweden, the Thai-Swedish Chamber of Commerce, and the Federation of Thai Industries joined the ribbon-cutting ceremony, marking this important milestone
Mr. Peter Björk, President of the Thai-Swedish Chamber of Commerce, congratulated SKF by saying "Sweden has a long history of innovation and is one of the most innovative countries when it comes to sustainability solutions, which is always a key focus when designing products and services for everyday life and for the industry.
The new SKF Ayutthaya Circular Solutions Centre is an excellent example of how innovation and sustainability go hand in hand to improve products and processes for the benefit of industry, society, and people at large. The circular economy offers opportunities not only for SKF but also for its customers, suppliers, and Thailand's entire industrial sector. I firmly believe that the future is about collaboration among stakeholders in areas such as innovation and sustainability, in order to achieve shared prosperity in society. This vision also inspires forward-thinking cooperation between Sweden, Thailand, and the business community. On this occasion, on behalf of the Thai-Swedish Chamber of Commerce, it is my great pleasure to fully support and promote this effort towards truly sustainable growth together."
Mr. Thanathorn Trongsittivito, Chairman of the Environmental Management Industry Club, Federation of Thai Industries, added "Our mission is to propel Thai industry toward a more sustainable and innovative future, prioritizing the shift from traditional manufacturing to clean production processes, with the aim of significantly reducing carbon dioxide emissions, and maximizing the circular economy concept. We also promote green investment, the development of environmentally friendly industrial businesses, and the raising of environmental and social standards for all our members—working toward Thailand’s Net Zero target by 2065. Although our journey is far from over, we have a responsibility to take ambitious action today to drive Thai industry toward a future that is not only competitive but also sustainable, resilient, and respected worldwide. On this occasion, I would like to thank SKF for being part of this movement and for championing the transformation toward a clean and innovative future for the industry."
The launch of the SKF Ayutthaya Circular Solution Centre is not just a business expansion—it stands as a testament to SKF’s determination to be a driving force in the circular economy and a partner in building a more sustainable future for Thailand’s industry and environment.

30/09/2025

“Barron Trump Shuts Down Entire Trump Tower Floor for a Private Date”
Barron Trump Turns Heads: Closes Entire Trump Tower Floor for a Private Date
New York — International media report that Barron Trump, the 19-year-old youngest son of former U.S. President Donald Trump and former First Lady Melania Trump, recently arranged a private date at Trump Tower in New York City — reserving an entire floor for security reasons.
Sources emphasized that the decision to close off the floor was not a display of privilege or power, but strictly a matter of security protocol, as Barron remains under continuous protective detail.
Currently a student at New York University’s Washington D.C. campus, Barron resides at the White House while pursuing his studies.
Standing at over 200 cm tall (about 6 ft 7 in), he has become a noticeable figure on campus, reportedly drawing considerable attention from classmates — especially female students — for his height and reserved charm.
Friends say that despite his popularity, Barron values privacy, choosing not to share his phone number with new acquaintances. Instead, he reportedly keeps in touch with friends via Xbox and Discord.

26/09/2025

White House Memo on Mass Firings Raises Stakes in Looming Shutdown Fight.
"Trump" administration’s plan to cut federal workforce sparks partisan clash as funding deadline looms.
A newly revealed memo from the White House budget office instructing federal agencies to prepare plans for mass layoffs in the event of a government shutdown has dramatically escalated tensions in the funding standoff as next week’s deadline approaches.
The memo, sent by Office of Management and Budget (OMB) Director Russ Vought, offers the first look at the Trump administration’s internal contingency planning — details that had been kept under unusually tight wraps compared with the public shutdown guidance typically issued by past administrations. Until now, most agencies had been relying on earlier Biden-era contingency plans that were quietly removed from public websites earlier this year.
Several agency officials said they were caught off guard and were scrambling to compile the information the OMB demanded. The agency held its first shutdown-planning call with department leaders earlier this week.
Pressure Tactics Ahead of Funding Deadline

The threat of mass firings appears aimed at pressuring Democrats to accept a Republican-backed stop-gap funding bill and signaling that President Donald Trump intends to use a shutdown to accelerate his own policy priorities — precisely what Democrats, including Senate Democratic Leader Chuck Schumer, had warned about earlier this year.
Schumer, who in March supported a GOP funding measure to avoid a shutdown, is now insisting on Democratic demands. Republican hard-liners hope the new threat will shake that resolve. Some in the White House — including Vought and allies who have long pushed for deeper federal-workforce cuts — see the standoff as a chance to enact reductions that have proved politically difficult in normal times while blaming Democrats for the fallout.
“This is now part of rhetorical positioning the White House has chosen,” said Douglas Holtz-Eakin, president of the conservative American Action Forum and a former GOP policy adviser. “You could do large-scale reductions in force at any time.”
Divided GOP Messaging

On Capitol Hill, Sen. Bernie Moreno (R-Ohio) warned of potential “permanent cuts” to the federal workforce if a shutdown drags on, insisting Democrats would bear the blame for refusing the House-passed funding package.
But other Republicans urged caution: Sen. Susan Collins (R-Maine), the top Senate appropriator, said federal employees “should not be treated as pawns” in the budget fight. Some GOP strategists worry the layoff threat could backfire by shifting public sympathy toward workers and weakening Republicans’ negotiating leverage.
“Trump is going to exert whatever power he can, he’s going to exact whatever pain he can,” said GOP strategist Doug Heye. “That could backfire — especially if firings start in areas that directly affect voters’ daily lives.”
Democrats Hold Their Ground

Democratic leaders dismissed Vought’s memo as a “scare tactic” and said it had only strengthened their resolve not to accept the Republican plan without concessions on health-care funding.
“We will not be intimidated by Russ Vought, who is completely and totally out of control,” said House Minority Leader Hakeem Jeffries (D-N.Y.), accusing the OMB of illegally shuttering parts of the government earlier this year.
Other Democratic aides argued voters — including federal employees themselves — would blame Trump, not Democrats, for any layoffs.
Uncertain Impact on Federal Services

One immediate concern is the status of airport security and air-traffic-control staff. Two sources said those workers are expected to be classified as “essential” and therefore required to keep working during a shutdown, though they would not receive pay until the government reopens.
With the deadline just days away, both sides appear entrenched — leaving hundreds of thousands of federal employees bracing for potential disruption and an escalating partisan showdown over the direction of U.S. government spending.

26/09/2025

TAT Launches “Nihao Month” Campaign to Celebrate Mid-Autumn Festival and Drive Chinese Tourist Arrivals During Golden Week through Year-End 2025
Bangkok, September 23, 2025 – The Tourism Authority of Thailand (TAT) announced the launch of its “Nihao Month” campaign at a press conference held at Hyatt Regency Bangkok Sukhumvit, unveiling a series of high-impact marketing initiatives designed to boost travel confidence among Chinese visitors during the Mid-Autumn Festival and China’s National Day Golden Week, and to continue stimulating arrivals through the remainder of 2025. The campaign also celebrates the 50th anniversary of Thailand–China diplomatic relations.
The press conference was attended by Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Yang Xiaolong, Counselor for Cultural Affairs of the Embassy of the People’s Republic of China in Thailand, underscoring close cooperation between the two nations in strengthening tourism ties.
Ms. Thapanee Kiatphaibool noted that with signs of a slowdown in outbound Chinese travel, TAT has stepped up efforts to rebuild confidence through its “Trusted Thailand” initiative and targeted programs to attract high-potential Chinese segments. These include support for charter flights from Tier 2 and Tier 3 cities in China and Incentive-Group travel under the “Summer Blast” program—timed to coincide with the peak holiday periods of the Mid-Autumn Festival and Golden Week in October.
Running for the second consecutive year from September to December 2025, “Nihao Month” features a series of image-building promotions and experiential activities to encourage quality Chinese travelers to visit Thailand during the long holiday period and beyond.
Key Campaign Highlights

Grand Launch in Guangzhou (September 15, 2025):
TAT kicked off the campaign in Guangzhou with a large-scale event featuring popular Thai actor Pong Nawat Kulrattanarak, which drew enthusiastic response from the Chinese public.
“Thailand, Told by You – UGC Challenge & FAM Trip” (September 1–12):
A nationwide contest inviting Chinese content creators to share stories about Thailand under the themes “5 Must Do in Thailand” and “Soft Power 5F.” Selected winners will join a FAM trip to Thailand on October 5–11, exploring Chiang Mai, Pattaya (Chonburi), Phuket, and Koh Samui (Surat Thani) to create and share authentic travel content.
“Amazing Mid-Autumn in Thailand – Welcome Reception” (October 6 at One Bangkok):
A cultural gala welcoming Chinese KOLs and influencers, featuring star appearances by Billkin Putthipong Assaratanakul and Pong Nawat Kulrattanarak, along with moon-cake-making, Chinese calligraphy, cultural exchanges, and experiential workshops.
“Chinese Passport Privilege” (September 20 – December 31, 2025):
A Grand Privilege program offering exclusive discounts and rewards to Chinese travelers who present their passports at participating retailers, department stores, spas, and tourism services, including Siam Center, Siam Discovery, ICONSIAM, Central Department Store, One Bangkok, The Mall, EM District, Big C, Lotus, Makro, and Tops.
Joint Promotions with Leading Chinese Platforms:
Collaborations with Meituan, Ctrip, and Alipay to provide special discounts, cash-back offers, e-coupons, and live-streaming campaigns targeting high-spending Chinese travelers, new-generation tourists, families, and repeat visitors.
Building Confidence and Strengthening Ties

TAT believes “Nihao Month” goes beyond a marketing drive to symbolize the enduring friendship between Thailand and China on the occasion of the 50th anniversary of diplomatic relations. By leveraging the cultural significance of the Mid-Autumn Festival, the campaign aims to connect people of both nations and reaffirm Thailand’s position as a Top-of-Mind Destination for Chinese tourists.
As of January 1 – September 22, 2025, Thailand welcomed 3,312,151 Chinese visitors. TAT is confident that with sustained market-stimulus measures, enhanced destination image, and confidence-building strategies—together with the momentum of “Nihao Month”—Chinese arrivals will continue to grow and meet the country’s year-end targets.

26/09/2025

泰国旅游局推出“Nihao Month”项目欢庆中秋佳节及国庆黄金周启动系列推广活动吸引中国游客赴泰旅游并持续至2025年底
2025年9月23日，泰国曼谷 —— 泰国旅游局（TAT）于曼谷凯悦丽晶素坤逸酒店（Hyatt Regency Bangkok Sukhumvit）举行新闻发布会，正式宣布启动 “Nihao Month” 系列推广活动，以丰富多彩的营销与体验活动，在中秋节和中国国庆黄金周期间加速提振中国游客赴泰旅游信心，并持续推动客源增长直至2025年底。该活动也同时庆祝中泰建交50周年，彰显两国深厚友谊与旅游合作。
发布会由泰国旅游局局长塔帕尼·吉亚帕布恩（Ms. Thapanee Kiatphaibool）与中华人民共和国驻泰王国大使馆文化参赞杨晓龙（Mr. Yang Xiaolong）共同出席，体现中泰双方在促进旅游合作上的紧密关系。
塔帕尼局长表示，面对当前中国出境旅游市场趋缓的形势，泰旅局积极推动 “Trusted Thailand” 项目以强化目的地形象与游客信心，并重点吸引中国高潜力客群，包括支持来自中国二线、三线城市的包机航班（Charter Flight）以及 “Summer Blast”奖励旅游团体项目（Incentive Group），把握中秋节和十月黄金周等中国重要旅游旺季。
作为连续第二年举办的年度活动，“Nihao Month”将从2025年9月至12月持续推出系列宣传与促销，吸引更多优质中国游客在长假及年末出行赴泰。
主要活动亮点

广州盛大启动仪式（2025年9月15日）：
泰旅局在广州举办隆重开幕活动，特别邀请泰国知名演员 Pong Nawat Kulrattanarak（纳瓦特·库尔拉塔纳拉克）出席，与中国游客热情互动并获得高度关注。
“Thailand, Told by You – UGC Challenge & FAM Trip”（9月1日至12日）：
面向中国创作者征集以 “5 Must Do in Thailand（泰国必做五件事）” 和 “Soft Power 5F” 为主题的创意内容。获奖者将于 10月5日至11日赴泰参与踩线采风，游览清迈、芭堤雅（春武里府）、普吉岛及苏梅岛（素叻他尼府）并创作真实旅行故事与网友分享。
“Amazing Mid-Autumn in Thailand – 欢迎晚宴”（10月6日，曼谷One Bangkok）：
举办中秋主题文化欢迎活动，邀请中国知名KOL与网红参与，并与泰国人气艺人 Billkin（普提蓬·阿萨拉塔纳功）和 Pong Nawat（纳瓦特·库尔拉塔纳拉克）见面互动，共同体验月饼制作、中国书法及文创工坊等文化交流活动。
“Chinese Passport Privilege”（2025年9月20日至12月31日）：
推出**“中国护照尊享礼遇”**，中国游客凭护照即可在参与活动的商场、百货、SPA及旅游服务商户享受专属优惠与折扣，包括 Siam Center、Siam Discovery、ICONSIAM、Central百货、One Bangkok、The Mall、EM District、Big C、Lotus、Makro、Tops 等大型零售集团。
与中国头部平台联合推广：
与美团（Meituan）、携程（Ctrip）、支付宝（Alipay）等中国知名平台合作，推出专属折扣、返现、电子优惠券及线上直播带货，精准触达高消费力客群、新一代年轻游客、家庭出行与回头客。
强化信心与深化中泰友谊

泰旅局认为，“Nihao Month”不仅是营销活动，更是中泰建交50周年友谊的象征。借助中秋节这一重要传统节日的文化纽带，该项目旨在拉近两国人民情感距离，并巩固泰国作为中国游客“首选目的地（Top-of-Mind Destination）” 的地位。
截至 2025年1月1日至9月22日，泰国已接待中国游客 3,312,151人次。泰旅局相信，凭借持续的市场刺激措施、形象提升及信心建设，再加上 “Nihao Month” 系列活动带来的推动效应，中国游客赴泰人数将在年底达到预期目标。
#泰国旅游局 #神奇泰国 #中泰建交50周年 #可持续旅游 #黄金周2025 #中秋节

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