We Report News International

26/08/2026

“Bangkok Auto Salon 2026” Ignites Bangkok as
ASEAN’s Ultimate Custom Car Culture Hub!
Bringing Together Iconic Japanese Builds, Leading Automakers and 200+ Automotive Brands

(August 26, 2026) Bangkok Auto Salon 2026 (BAS 2026), ASEAN’s biggest automotive exhibition and aftermarket showcase, officially kicks off today. Now in its 12th edition, the event is held under the concept “Celebrate Bangkok Destination,” celebrating Bangkok as a must-visit destination for custom car enthusiasts across ASEAN.

The show brings together legendary custom builds from Japan, special cars from leading automakers, world-renowned tuning garages, and more than 200 automotive accessory brands, alongside a full lineup of indoor and outdoor activities covering drifting, car clubs, motorsport, and automotive lifestyle. The event runs August 26–30, 2026, at Hall 100, BITEC Bangna.

Mr. Kittiratt Na-Ranong, former Deputy Prime Minister and Minister of Finance of Thailand, and Chairman of the Opening Ceremony, said, “The automotive industry is one of Thailand’s key economic drivers, accounting for approximately 10% of the country’s GDP and connecting a vast network of businesses across the supply chain. “Meanwhile, the replacement equipment market (REM) accounts for approximately 60–70% of the domestic automotive parts market, highlighting the strong potential of Thailand’s aftermarket industry. In addition, during the first two months of 2026, Thailand’s automotive parts exports grew by 4.7% compared with the same period last year. This demonstrates Thailand’s competitiveness in the global market and the continued growth potential of the automotive industry.”

Mr. Wiluck Lohtong, Chairman of Bangkok Auto Salon 2026, said, “Over the past 12 years, Bangkok Auto Salon has transformed the passion for custom cars into an important driving force for the growth of Thailand’s automotive customization culture, the aftermarket business, and its broader supply chain. “This year, under the concept ‘Celebrate Bangkok Destination,’ we are celebrating Bangkok as a city powered by custom car culture—earning its place as ‘The Ultimate Hub of ASEAN Custom Car Culture.’ This has been made possible through more than a decade of close collaboration with SAN-EI Corporation, organizer of the Tokyo Auto Salon, which has continued to help drive the event forward.

“This year, we have transformed the BITEC Bangna venue through three key strategic dimensions. The first is Global Collaboration & Craftsmanship, bringing together legendary custom builds from Japan, Thai craftsmanship, and special custom cars from leading automakers. Next is Premium Aftermarket & Business Platform, featuring more than 200 leading automotive accessory brands from seven countries, creating both a shopping destination and a powerful business platform. Finally, Community & Car Culture Arena brings together an outdoor community of more than 1,000 cars, alongside drift battles and speed challenges, connecting automotive enthusiasts from across the region.”
For the highlights of Bangkok Auto Salon 2026, the show delivers a full-throttle lineup across both Indoor and Outdoor zones.

Inside Hall 100, BANGKOK AUTO SALON’S SELECTION brings legendary custom builds straight from the Tokyo Auto Salon in Japan together with standout Thai builds showcasing Performance, Styling, and Detail craftsmanship.

Meanwhile, AUTOMAKERS’ SPECIAL CUSTOM CARS features leading automakers including Toyota, Honda, and Mazda, showcasing specially modified vehicles that reflect each brand’s unique approach to design and performance.

RENOWNED TUNING GARAGES also brings together signature builds from leading tuning garages in Thailand and overseas, giving enthusiasts the chance to experience everything from high-performance machines built for speed to highly detailed custom builds where design and craftsmanship take center stage.

Another key attraction is the ACCESSORIES ZONE, bringing together more than 200 automotive accessory brands from around the world. The zone covers everything from performance upgrades, suspension and engine tuning, and braking systems to exterior and interior accessories, styling products, and car-care solutions. Visitors can explore the latest products, technologies, and automotive trends while getting an up-close look at the potential of Thailand’s aftermarket industry.

The experience goes even deeper with LEGEND MEET, where fans can meet legendary Japanese tuning masters from BLITZ, CREWCH, and RE Amemiya at their booths. They will share the stories, ideas, and inspiration behind some of the world’s most iconic custom builds. Visitors can also witness the battle for automotive excellence at the BANGKOK AUTO SALON’S BEST CAR AWARDS, celebrating creativity across a wide range of custom car styles, judged by expert panels from Thailand and Japan.

Outside, the action shifts into high gear at the BAS DRIFT ARENA, where ROOKIE DRIFT competitors and professional drifters go head-to-head, bringing the action up close to the crowd.

The excitement continues at CLUB RACE, featuring the Pocket Arena, a compact racing circuit where both Rookies and Pros can put their speed and precision to the test and battle for the Best Lap Time of The Day.

The Outdoor zone also features CAR CLUB PARTY, bringing together car clubs from across the scene; BAS CAR PARADE, a spectacular showcase of custom builds transforming the Outdoor area into a vibrant meeting point for automotive lifestyles, ideas, and passion throughout all five days.

Adding even more energy to the event is BAS LIVE STAGE – Sound & Soul, the ultimate music and entertainment zone bringing the nights of Bangkok Auto Salon 2026 to life.

Get ready for HOT DJ LIVE – Scratched Beats & Sexy Energy, featuring an international lineup of female DJs bringing high-energy beats and attitude to the Outdoor zone, joined by DJs from the Itasha Club to turn up the heat even further.

The night continues with MINI-CONCERT – Night Lights & Live Music, giving visitors the chance to kick back and enjoy live bands from Friday through Sunday, creating the perfect soundtrack for late-night hangouts and car club gatherings.

Mr. Junichi Fukui, Director General of the Tokyo Auto Salon Association, Japan, said, “Looking ahead, we want Bangkok Auto Salon to become more than just an automotive exhibition. We want it to be a platform for exchanging trends, technologies, and knowledge in automotive customization between Japan, Thailand, and countries across ASEAN. “Most importantly, we want to create opportunities for tuning garages, aftermarket manufacturers, and the next generation of automotive talent to connect, exchange ideas, and build new networks. We are also ready to bring the strength and expertise of Japan’s custom car industry to Thailand and the ASEAN region, creating new experiences and continuing to grow the region’s car culture together.”

Bangkok Auto Salon 2026 invites car enthusiasts to experience ASEAN’s biggest automotive exhibition and aftermarket showcase, under the concept “Celebrate Bangkok Destination.” Discover legendary custom builds, the latest automotive innovations and accessories, motorsport action, and automotive lifestyle experiences—all packed into five full days from August 26–30, 2026, at Hall 100, BITEC Bangna.

Tickets are priced at THB 100. The event is open from 12:00 PM–9:00 PM, Wednesday–Friday, and 11:00 AM–9:00 PM, Saturday–Sunday.

Follow the latest news, updates, and activity details from Bangkok Auto Salon 2026 for platform: Facebook, Instagram, YouTube, TikTok

21/08/2026

Tesla Celebrates 10 million Vehicles Produced, Accelerate Thailand Growth by Offering 0% Downpayment and Participate Big Motor Sale for The First Time.

Bangkok, Thailand – August 21, 2026 – Tesla continues to grow in the global electric vehicle market, recently reaching a milestone of 10 million vehicles produced. Tesla also recorded its highest-ever vehicle deliveries in multiple markets, including South Korea, Australia, Colombia, Japan, Taiwan, Thailand, Portugal, the Philippines, Chile, Slovenia, and Lithuania, reflecting the company’s continued growth and the ongoing transition to electric vehicles across markets worldwide.

Tesla Model Y is best-selling SUV globally1. In Thailand, Tesla has ranked #1 in premium EV registrations since earlier this year and continues to expand its customer reach through its growing network of locations and Supercharger stations. Tesla Thailand currently operates more than 8 store locations nationwide, with recent expansion into Northern and Northeastern Thailand. Tesla is currently offering 46 Supercharger stations nationwide delivering convenient, reliable charging access to customers in every region.

For the first time, Tesla Thailand is participating in Big Motor Sale 2026, where customers can meet Tesla at Booth A16, BITEC Bangna, from August 21–30, 2026. Visitors can experience and test drive the Model 3, Model Y, and Model Y L, while learning more about Tesla’s performance, technology, and ecosystem, including Grok AI Assistant and its latest features designed to enhance the everyday driving experience. Customers can register for event benefits at https://tesla-th.com/bigmotor2026.

For customers considering switching from their current vehicle to a Tesla, the Trade-In program is available at the event and accepts vehicles from all brands, including Tesla. Customers can speak with Tesla representatives and submit their vehicle details for a preliminary valuation, with an estimated valuation available within one hour2. This allows customers to get the value estimates of their current vehicle and plan their transition to Tesla more easily. Existing Tesla owners who want to get the latest Tesla can also trade in their current Tesla and apply its value directly as credit toward the purchase of a new Tesla, making the upgrade process seamless.

Tesla Thailand is also offering special financing options for approved customers, including a 0% down payment3, allowing customers to purchase a Tesla without preparing an upfront down payment, or an interest rate starting from 1.49%, with one year of complimentary first-class insurance4. The latest offers include the Model 3 starting at THB 1,149,000 and Model Y starting at THB 1,719,000, with monthly installments starting from THB 8,8885. Customers can find more details on pricing and offers at https://tesla-th.com/bigmotormodel3 and https://tesla-th.com/bigmotormodely, or visit any Tesla location nationwide.

Tesla Thailand also enables customers to invite friends or family members to become Tesla owners through Refer & Earn for friend referrals and the Loyalty Program for family referrals when purchasing a Model 3, Model Y, or Model Y L. Referred customers receive a THB 8,500 discount, while the referring customer receives THB 4,250 in credits. Family members who are becoming Tesla owners may also receive additional limited-time benefits, allowing customers to share their Tesla experience and invite people close to them to join the Tesla community in Thailand.

Although Big Motor Sale 2026 is held in Bangkok, Tesla Thailand is extending the same benefits nationwide. Customers can register and test drive the Model 3, Model Y, and Model Y L at any Tesla location, while receiving advice on vehicle selection, ownership, financing options, and Trade-In.

Tesla also continues to expand its charging network, adding more than 2,400 new Supercharger stalls globally, representing 17% year-over-year network growth. In Thailand, Tesla currently operates 46 Supercharger stations with 253 stalls and 18 Destination Charger locations with 71 stalls. The network will continue to expand, with new Supercharger stations planned in Chonburi and Chiang Mai soon to support long-distance travel and make Tesla ownership more convenient across Thailand.

Customers can visit Tesla at: Ramkhamhaeng | Rama 5 | Central Rama 9 | Siam Paragon | One Bangkok | Rangsit | Korat | Central Chiang Mai Airport
For more information, call 1800-011-199 (toll-free), available daily from 9:00 AM–8:00 PM.
Follow Tesla Thailand for the latest news and special offers: Tesla_Thailand

27/07/2026

27/07/2026

Tesla Expands EV Ownership Opportunities in Thailand Through O% Down Payment, Trade-In Programs, Growing New Locations and Supercharger Infrastructure

Bangkok, Thailand, July 27, 2026 - Tesla continues to support the shift to electric vehicles in Thailand by expanding ownership opportunities and delivering real-world Al. The company remains focused on long-term value creation, with strong momentum across vehicle deliveries, the growing Supercharger network, and continuous Over-the-Air (OTA) software updates, including new Grok Al Assistant capabilities. In Thailand, Tesla currently operates a total of 8 locations. With the recent opening of a pop-up store in Korat, Tesla Thailand now provides coverage across Bangkok, Northern,
and North-Eastern regions.

Tesla achieved record deliveries in multiple markets, including South Korea, Australia, Colombia, Japan, Taiwan, Thailand, Portugal, the Philippines, Chile, Slovenia, and Lithuania. In Thailand, Tesla is #1 most registered vehicles for EV Premium brands since earlier this year. Model Y L received The Best SUV EV Award at the 47th Bangkok International Motor Show. The achievements refleot confidence in Tesla's technology, safety, and innovation. Tesla is scaling production of its 4680 battery cells to support higher output globally of the world's best-selling Model Y.

To make ownership more accessible, Tesla Thailand has introduced an enhanced Trade-In program that accepts vehicles from all brands to support the transition to electric vehicles. Customers can submit details for a preliminary valuation within 24 hours! Existing Tesla owners can trade in their current vehicle toward a new Tesla seamlessly. Qualified customers may also benetit from a 0% down payment option on approved financing, making Tesla ownership more accessible. Tesla Thailand currently offers the Model 3, starting at 1,149,000 THB, with monthly installments starting at 9,999 THB , and the Model Y, starting at 1,719,000 THB, with monthly installments starting at 13,999 THB3.

Special offers include interest rates starting at 1.49% and one year of free first-class insurance . For
full details on pricing and incentives, customers can visit
https://www.tesla.com/th_th/model3/design? for Model 3 and
https://www.tesla.com/th_th/modely/design for Model Y or visit any of Tesla locations
across the regions.

Tesla invites customers to explore the full range of vehicles at the Tesla Open House, taking place
from July 31 to August 3, 2026, from 9:00 AM to 6:00 PM at Tesla Center Ramkhamhaeng. Guests
will enjoy a seamless, one-stop experience viewing all models in every color, test drive, receive onsite trade-in appraisals, obtain personalized advice from Tesla Advisors on ownership, and explore financing solutions from Tesla partners. The event also features Tesla Certied Pre-Owned vehicles starting below 1 million THB, along with exclusive offers available only during the event. Customers can register now for the event via https:///ww.tesla.com/event/tesla-openhouse to book a test drive and reserve the offers with limited quantity only.

In the first half of 2026, Tesla more than doubled its onsite Al computing capacity in Texas. Cortex 2 plays a key role in developing autonomy software for vehicles and humanoid robots, with further expansion planned for the rest of the year. These advancements reach customers through rapid Over-The-Air (OTA) updates. In 2025, Tesla released more than 300 new or updated features globally. The latest Summer 2026 release enhances the Grok AI Assistant with new capabilities, including making phone calls, searching and plaving music, and adjusting climate control. The automatic navigation system has also been expanded to suggest any destination based on the driver's habits and schedule.

Tesla has added more than 2,400 net new Supercharger stalls worldwide, growing the network by 17% year over year. The newly opened Supercharger AlA Connect Bangkok brings Thailand's total to 46 Supercharger stations (253 stalls) and 18 Destination Charger stations (71 stalls). Tesla's expanding Supercharger network enables seamless long-distance and cross-border travel across Thailand, Malaysia, and Singapore. Customers can benefit from access to Supercharger stations, Premium Connectivity, full warranty coverage, and cross-border after-sales service, providing peace of mind throughout Southeast Asia. By combining strong vehicle momentum, accessible ownership programs (0% down payment and Trade-In), an expanding Supercharger network, and rapid OTA delivery of real-world AI features such as Grok, Tesla continues to drive long-term value creation for customers and communities in Thailand and around the world.

#สำนักข่าวWRN #ข่าว #ข่าวWRN #ข่าวwernews

17/04/2026

Coway Welcomes the Summer Season with the ‘Coway Yok Baan’ Promotion Full Lineup of Water Purifiers Starting from Just 199 THB/Month, Plus the ‘Buy in Pairs, Save More’ Deal: Bundle Products and Save an Additional 15% Instantly, Now Through 28 April 2026
BANGKOK, April 10, 2026 – Coway Co., Ltd., the No.1 water purifier and air purifier brand from South Korea, has launched a special promotion called ‘Coway Yok Baan’, offering outstanding deals across its full range of water purifiers to meet the needs of consumers seeking high-quality clean drinking water at an accessible price starting from just 199 THB per month for up to 12 months under a 7-year contract. The promotion adds even greater value through a combo offer: the ‘Buy in Pairs, Save More’ deal, where purchasing a water purifier together with any other Coway product earns an additional 15% discount for the full duration of the contract.

Under the ‘Coway Yok Baan’ campaign, the brand aims to present a holistic approach to in-home quality-of-life care encompassing air quality, water, hygiene, and rest making premium products more accessible to consumers while delivering long-term value through combo promotions that genuinely reduce ongoing expenses, particularly during the summer season when demand for both clean air and purified drinking water rises significantly.

The Coway water purifier lineup offers a range of options to suit diverse lifestyles, including:
• COWAY MY ICE: A water purifier capable of producing ice directly from RO-filtered water, featuring three temperature settings including Extra Cold at 10°C, with a 5.1-litre tank. Ideal for families of 3–5 people.
• COWAY VILLAEM III: An RO water purifier with a premium design, offering 8 adjustable temperature levels and 6 water volume levels configurable in up to 48 combinations with a large tank. Suitable for both beverages and cooking.
• COWAY NEO PLUS: A best-selling model with a minimalist design, providing hot, cold, and ambient temperature water for both drinking and cooking. Ideal for small families.

Other products available for pairing to maximise value are designed to elevate in-home quality of life across multiple dimensions, including:
• COWAY STORM II: A high-performance air purifier engineered for superior air purification, with front-facing airflow capable of projecting clean air up to 10 metres, covering an area of up to 50 square metres for fresh, pure air throughout the day.
• COWAY SQUARE FIT 24: A premium-design air purifier that blends furniture aesthetics with advanced air filtration technology. The unit can be placed as close as 10 centimetres from the wall to save space and maintain a tidy environment, while covering a purification area of up to 82 square metres for a clean, relaxing atmosphere throughout the home.
• COWAY SQUARE FIT 11: An air purifier that seamlessly combines minimalist design with effective air purification, suitable for all interior styles. It operates at an exceptionally quiet 20 decibels, providing a peaceful atmosphere for restful sleep, with a coverage area of up to 38 square metres for a full night of clean-air comfort.
• COWAY BEYOND COOL 9000 BTU: An air conditioner designed to elevate indoor air quality, featuring a Self-Cleaning Function that cleans the interior of the unit within 30 minutes, along with Heat Sterilization technology that eliminates bacteria using heat without damaging the coil delivering cool, clean, fresh, and safe air every day.
• COWAY BEYOND COOL 12000 BTU: An air conditioner suited for larger spaces, offering powerful cooling performance across a wide area, backed by Coway's after-sales confidence through HOME CARE SERVICE, which includes complimentary COWAY CARE for the duration of the contract covering scheduled cleaning and unit performance checks so every experience is comfort professionally maintained.

Additional promotions and exclusive privileges are also available (subject to the company's terms and conditions). Interested customers may contact Coway sales points and authorised dealers nationwide or call 1421. Stay up to date with the latest news and activities from Coway at www.coway.co.th or on Facebook at https://www.facebook.com/CowayThailandOfficial

09/04/2026

Regarding the recent news reports and opinions shared through various media channels concerning the measure to reduce ex-refinery diesel prices, which suggested that SPRC is not cooperative or is considering legal action against government agencies, Star Petroleum Refining Public Company Limited (SPRC) wishes to clarify that such information is inaccurate and has caused public misunderstanding. The Company is not pursuing legal action against government agencies in this matter.
The Company confirms that it has consistently cooperated with the government in discussions and the implementation of various related measures to support national energy stability and alleviate the impact on the public during periods of energy market volatility. As a refinery operator in Thailand, the Company operates within the framework of the law and good corporate governance, upholding transparency and accountability while balancing the interests of all stakeholders, including the government, the business sector, our customers, our shareholders, and the public.
The Company emphasizes its continuous commitment to cooperating with government agencies in national energy management and supporting policies that serve both the current and long-term public interest. Furthermore, the Company remains committed to efficient business management to support a sufficient and continuous supply of fuel to meet domestic demand.

09/04/2026

“THE INTERNATIONAL JAZZ CELEBRATION ON CHAROEN KRUNG 2026”
Jazz returns to Charoen Krung with “THE INTERNATIONAL JAZZ CELEBRATION ON CHAROEN KRUNG 2026”, a three-day, three-night program taking place from April 24–26, 2026 at SIWILAI SOUND CLUB – The Original Store, Charoen Krung 36.
Building on the success of the past four years, the event now enters its fifth edition, bringing together a global gathering of sound, culture, and improvisation. Rooted in the idea of jazz as music without borders, the program invites audiences to experience the raw brilliance of live improvisation across three nights. From the swing era of the 1930s to the expressive tones of the 1950s and 1970s, the program bridges timeless heritage with contemporary expression.
Curated by Bump-Teerapoj Plitakul, Jazz Faculty Mahidol University, and Music Curator for SIWILAI SOUND CLUB, the lineup brings together international and local artists across diverse styles, including B35 (Thailand), SARO TAP & SWINGDUDE (Japan), ADAM OUISSELLET CALYPSO QUARTET (UK), CRISTOBAL TOBAR NASTY TRIO feat. JONAS & JACE (Chile), GOVINDA BHASYA (India), and JULTRANE NDIAYE QUARTET feat. CHERRYL HAYES (France/USA), alongside additional acts. Even for those new to jazz, the experience offers an entry point into live improvisation, swing dance, Tap Dance, Gypsy Jazz, Fusion, Experimental, Thai Fusion, India Fusion, Bebop, Hardbop, and soulful blues. The program curates a diverse range of jazz sounds from multiple eras, bringing them all together for an unforgettable experience at this event.
What sets SIWILAI SOUND CLUB apart is its focus on listening culture. The venue features a high-fidelity sound system by OJAS, with custom-built speakers designed specifically for space by artist and sound designer Devon Turnbull, co-founder of Public Records. Developed through decades of experimentation and engineering, the system is tuned to deliver every nuance of the music with clarity and depth, as intended by the artists. The intimate setting allows for a close connection between performers and audience, creating a more immersive experience.
The program takes place in the first-floor live room from 8:00 PM onwards. Upstairs, in the listening room, resident DJ Tatexpression continues the night with a curated selection of jazz following the live performances.
Tickets are available as follows:
Early Bird: 700 THB (1-day pass, limited to 30 tickets per day)
At Door: 900 THB per day
3-Day Full Pass: 1,800 THB
Join us for three days of live music, cultural exchange, and community at
“THE INTERNATIONAL JAZZ CELEBRATION ON CHAROEN KRUNG 2026.”

08/04/2026

More than 1M users for a year: Maxim in Thailand Demonstrates Significant growth and Defines New Strategy
BANGKOK — Maxim Thailand reinforces its position as one of the country’s leading ride-hailing platforms following significant growth throughout last year. The company has strengthened its market presence while laying a solid foundation for strategic initiatives and innovations next year.

In terms of popularity and user trust, Maxim ranked among the leading mobility service platforms, reflecting its strong brand recognition and growing user confidence. This momentum is further supported by user adoption metrics—in the past year alone, Maxim recorded more than 1 million downloads across its Maxim and Taxsee Driver apps. This significant milestone highlights not only the platform’s expanding user base but also the increasing trust from both passengers and drivers in its services.

The company places strong emphasis on collaboration with government agencies and stakeholders across sectors. At the national level, Maxim works with key government bodies such as the Electronic Transactions Development Agency (ETDA), the Department of Land Transport (DLT), and the Tourism Authority of Thailand (TAT) to enhance safety standards and strengthen user confidence. At the local level, the company collaborates closely with provincial police stations in its service areas. At the industry level, Maxim also partners with organizations such as the Phuket Taxi Association to support service quality and industry alignment.

On the business partnership front, Maxim has collaborated with various partners to enhance both driver experience and quality of life. These include partnerships with Krungthai Panich Insurance to provide accessible and comprehensive motor insurance, EV Power Energy to offer affordable charging solutions for electric vehicle drivers, and Touch Car Rent to expand access to EV rental services, increasing flexibility for driver-partners.

In addition, Maxim expanded its service ecosystem by launching an official store on Shopee, enabling driver-partners to conveniently access essential products and services. This reflects the company’s ongoing efforts to develop a more comprehensive digital ecosystem.

In terms of product and service development, Maxim has continuously introduced new features and services to meet diverse user needs. These include a horse carriage service to support tourism in Lampang, a nationwide travel guide feature, token-based location search technology, and fuel-saving features for driver-partners. These innovations enhance operational efficiency and elevate the overall user experience.

At the same time, Maxim remains committed to inclusivity and fairness for driver-partners. The company continues to expand services to underserved areas with limited public transportation. It also supports driver income through various initiatives, including a starting commission rate of 0%, transition-period incentives related to regulatory changes, weekly and monthly bonuses, and promotional programs to reduce commission burdens for active drivers. In addition, Maxim provides training programs covering road safety and first aid to sustainably improve drivers’ quality of life.

To support the broader economy, Maxim has expanded its operations into secondary cities, creating jobs and enabling local communities to access digital markets more effectively. Notably, operations in Udon Thani recorded remarkable growth of 246%, alongside expansion across multiple regions nationwide—reflecting the company’s commitment to building an inclusive and accessible platform.

Maxim Thailand continues to implement CSR initiatives across more than 50 locations nationwide, including hospitals, schools, universities, religious sites, markets, and public spaces, with a primary focus on community support. For instance, the company contributed to flood relief from 4 cities for Hat Yai district and donated over 300 benches nationwide to improve the quality of life and convenience for local communities. Moreover, Maxim collaborates with police, providing traffic signs and supporting orphanages and people in special need by donations and free rides.

Entering the new year, Maxim is developing a sustainable growth strategy through geographical expansion, strengthening cooperation with the government and stakeholders, as well as developing delivery services and local digital markets to support small and medium-sized enterprises through joint collaborations.

Maxim also plans to improve digital payment features, promote the most effective partnership schemes for driver-partners, and create a healthy and competitive market. The company also reaffirms its commitment to maintaining flexibility in its service and partnership system to adapt to the needs of users and partners in different regions.

“Our achievements would not have been possible without the trust of users, driver-partners, and all stakeholders. Going forward, Maxim will continue to focus on developing services, strengthening partnerships, and implementing innovations that meet the needs of communities in various regions,” said Mr. Pongpath Aksaraworakarn, Managing Director of Maxim Thailand.

Thanks to these achievements and strategic plans, Maxim looks to the future with optimism, continuing to strengthen its role as a technology company that is not only focused on business growth but also creates a positive social, economic, and environmental impact on Thai society.