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Square Eye Social

Social Media strategist specialising in Parenting/Family/Kids Brands and Companies.

07/09/2026

We’re officially in the “last stretch of the year” era.

If your social strategy has felt a bit on autopilot the last few months, September is the perfect time to hit reset before the Q4/Christmas rush hits.

What’s one thing you’d love to sort out with your socials before the year ends? 👇

03/09/2026

New season, new plans.

With the end of 2026 approaching, now’s the time to get your content strategy locked in before things get busy.

If you’re a family/baby/toddler brand looking for support with planning, content or community management, I’ve got some availability this autumn.

www.squareeyesocial.com

27/04/2026

I spent 3 years running the Crayola UK social media accounts. growing the community, making influencer relationships, running campaigns and building trust in the brand.

Swipe to read just a just a few of the most important things I learnt about marketing to parents.

05/03/2026

Choosing the right social media platform isn’t about being everywhere — it’s about being where your audience already is and how they like to consume content.

02/03/2026

A photo trend I can get on board with…Just me, myself and I!

26/02/2026

"⚡CLIENT CASE STUDY ⚡

Sometimes clients need help at the very start of their social media journey. Prior to the launch of their new pre-school show, ODO, I worked with production company Sixteen South to define their strategy and set up their Facebook and Instagram accounts before running them for the first 12months as the show launched on Channel 5's milkshake! block.

We defined the ideal audience, tone of voice and content pillars for the brand before optimising the accounts for each platform.

It was a lovely, warm and gentle show and a joy to work with the team during their launch.

24/02/2026

March...and Spring 🌱are right around the corner!

Here are some content ideas for family brands to get ahead on your post planning for next month.

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