29/04/2021
🇦🇺🦘 Podcast Listenership in Australia Experiences Significant Growth from 2020. 37% of Australians listen to podcasts every month, according to The Infinite Dial 2021 Australia, by Edison Research.
👋🏼 Despite changes to the audio environment over the last year, 86% of Australians age 12+ are reached by radio each month, and 37% are reached by podcasting each month, according to The Infinite Dial® 2021 Australia, a comprehensive study of digital media behavior released today by Edison Research.
👀 Key Insights:
- Podcasting awareness is high, with 91% of Australians reporting being aware of podcasting, significantly higher than the 78% of those in the U.S. who are familiar with podcasting.
- Monthly listening to podcasts by Australians is almost equal to that of those in the U.S.: 37% of Australians age 12+ are monthly podcast listeners compared with 41% of those in the U.S. The same goes for weekly podcast listening: 26% of Australians age 12+ are weekly podcast listeners compared with 28% of those in the U.S.
- Australians age 12+ report spending over 12 hours per week listening to online audio. This includes listening to AM/FM/DAB+ Radio Stations online, streaming services and podcasts. In the last week, 42% have listened to Spotify, 16% to YouTube music, 8% to Apple Music, 5% to SoundCloud and 1% to Amazon Music.
- Listeners in Australia are more likely to listen to online audio streaming services in the car than listeners in the U.S. Thirty-nine percent of in-car listeners in Australia have listened to online streaming services compared to 31% of listeners in the U.S.
- Twenty-six percent of Australians 12+ now own a smart speaker, and smart speaker owners have an average of 1.9 of these devices.
- 25% of Australian drivers own an in-dash system that can receive entertainment/information over the Internet
- Australian podcast listeners listen to an average of five podcasts per week.
Click to Download The Infinite Dial 2021 Australia Report: https://www.edisonresearch.com/the-infinite-dial-2021-australia
