01/01/2026
Mr. Rowe’s legacy.
The Conversation Between Decca Records A&R Man Dick Rowe, And Beatles’ Manager Brian Epstein A Few Weeks After The Beatles Auditioned For Decca Records On January 1, 1962 :
Dick Rowe : "We want to thank you for having your boys audition for us Mr. Epstein. To start with, we consider you and your Record shop in Liverpool a valued customer to our label, especially with the records you sell. As far as The Beatles are concerned though, not to mince words we don't like your boys sound. Guitar groups, are on their way out. They have no future in show business. For one, it's a proven fact that artists should not write their own music, a songwriter should, and the artist should record the song. We have also just spent twelve days in America. Not one song on charts is from a guitar group. Plus we have decided a local group instead who play guitars when we need them called "Brian Poole and the Tremeloes" will be under contract. They live close by here in London, not over 200 miles away like your boys. So there is no reason to have a second guitar band under contract."
Brian Epstein : "I brought along a copy of Mersey Beat Magazine. It shows how popular The Beatles have become in Liverpool. All due respect, you must be out of your mind ! The Beatles are going to explode. You mark my words, one day they will be bigger than Elvis Presley."
Dick Rowe : I believe we are the experts here Mr. Epstein. You have a nice record business in Liverpool. Don't invest anymore money in this losing battle. Stick to running your record shop.
Brian Epstein : You'll live to regret this decision. Thank you for allowing my group to audition for your label. Have a good day."
Impressed with Brian Epstein, especially his enthusiasm about his group, also most likely finding a way to get Brian off his back, Dick Rowe did give Brian the option of having former Shadows drummer Tony Meehan produce the Beatles at Decca if the Beatles manager agreed to cover the expenses of about £100, worth about $1500-$2000 in 2025 .
On February 7, 1962 Brian Epstein met Meehan who came across as a young, cocky producer. Meehan expressed condescending comments about the Beatles’ audition with the meeting not going very well and Epstein not impressed with Meehan. Brian Epstein rejected the Decca offer, because of Meehan, and the fact that he felt it was an insult to have to pay that sum of money to record.
If Decca had no faith in The Beatles, Brian wanted nothing to do with them. So yes, Decca Records did reject The Beatles. But Brian Epstein also rejected Decca.