15/04/2025
🎬 Crafting a Strong Video Script: Structure & Length Breakdown
A well-structured script is the backbone of any effective animated video. Here’s how I structured the Duurzaamste Bouwer script to keep it clear, engaging, and action-driven:
📏 Length & Format
120-130 words (~1 min long)
Short, punchy sentences for clarity
Follows a classic Problem → Solution → Features → CTA structure
🛠️ Breakdown of the Script
❌ Problem (Hook the audience)
"Je wilt je huis verduurzamen. Maar waar begin je? En is dat niet veel te prijzig?"
➡️ Starts with a relatable pain point to grab attention.
✅ Solution (Introduce the brand)
"Wij zijn de Duurzaamste Bouwer, en we helpen jouw woning energie-zuiniger, duurzamer en comfortabeler te maken."
➡️ Clearly presents the company as the solution.
🔥 Features (Build trust & credibility)
"Dus of je nou betere isolatie wilt, zonnepanelen op je dak, of een warmtepomp – we zijn er voor je."
➡️ Showcases key offerings and expertise.
📢 Call to Action (Drive action)
"Draag bij aan de CO2-reductie. Bespaar op je energiekosten. Vraag vandaag nog je offerte aan."
➡️ Ends with a strong, action-oriented message.
🔹 Why This Works:
✔️ Keeps viewers engaged from start to finish
✔️ Aligns with audience pain points & desires
✔️ Ends with a clear next step
When writing video scripts, every second counts—so keep it concise, structured, and impactful! 🚀
A big thanks to for crafting the script, and to the team for collaborating on the concept.
What do you think makes a great script? Let’s discuss!