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The Clear Cut Page Your shortcut to marketing-for-small/medium business — featuring tips to grow, latest research and curated news.

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21/06/2025

You curiosity will lead you to that 'See more' button below...

You will click it.

Ever wondered why?


Because you want to know...

Similarly, email 'open rate' is a great indicator... of interest, of people wanting to know what's inside.

It is a hello.
Not a click or a sale.

Here’s are a few things you can track instead that make more sense :

✔️ Replies: actual conversation that leads somewhere
✔️ Clicks: on links inside the email
✔️ Actions: like unsubscribe, conversion, mail forwarding, engagement etc...

Email marketing isn’t a one-sided activity.
Use it to connect⛓.

The Clear Cut Post isn’t generic.It's short, sharp, and tailored to small medium businesses.📩 Want in? Here you go: http...
19/06/2025

The Clear Cut Post isn’t generic.
It's short, sharp, and tailored to small medium businesses.

📩 Want in?
Here you go: https://bit.ly/subscribeTCCP

18/06/2025

You get to choose one tool for marketing your business.

ONE.

It can’t crash.
It can’t be annoying.
It has to pull its weight every week.

👇 What are you choosing this week?

Let’s build a no-fluff, founder-approved toolkit.

Do you pay tons of money EVERY TIME for content strategy?Here is a cheaper way.Grab and go 4 low-budget strategies you c...
17/06/2025

Do you pay tons of money EVERY TIME for content strategy?
Here is a cheaper way.

Grab and go 4 low-budget strategies you can start using today.
BONUS: 3 content hacks to repurpose and automate content.

https://bit.ly/low-budget-strategy

Who says you need new content every day?Do this and you'll have 5 assets for each idea. 📌Even if you don't have a podcas...
16/06/2025

Who says you need new content every day?
Do this and you'll have 5 assets for each idea.

📌Even if you don't have a podcast or make reels, rewrite a single idea for different social media platforms.

No burnout.
Maximum reach🎯

Send it to someone who needs to see it.

13/06/2025

Confusing, outdated, and full of mystery???

If your that is how website sounds, its a BIG RED FLAG!

First impressions matter especially when people have a few precious moments to decide.

Your site’s headline?
That's your pick-up line.

Your copy?
That’s the vibe 😎 your reader feels.

✅ Make them clear.
✅ Make it about your reader.
✅ Make it click-worthy.

Tired of the same old Canva-and-Buffer routine?Supercharge your posting plan with some free-to-start with tools.
11/06/2025

Tired of the same old Canva-and-Buffer routine?

Supercharge your posting plan with some free-to-start with tools.

Grow your small/medium business with my field tested tactics, relatable SMB stories and experience laden notes. No buzzwords. Just a lot of working insights, straight from people who work with/on brands like yours. Crafted with SMBs for SMBs.

Zero click searches are more common than you think. And if you are from a generation that doesn't enjoy books and loves ...
10/06/2025

Zero click searches are more common than you think.
And if you are from a generation that doesn't enjoy books and loves video games, then AI Overview is the way you have been finding information.

For businesses catering to such an audience, this can be challenging.
Here is all you need to know about AI Overviews and how to implement it.

AI Overviews are here, and they’re shaking up SEO. Want to learn how to optimize your content for AI-driven search?

👉 Read our full blog here: https://social.semrush.com/4kun3jB.

Happy reading the AI Overviews but can't quite understand where they are coming from?Here is a research report by SEMRUS...
15/04/2025

Happy reading the AI Overviews but can't quite understand where they are coming from?

Here is a research report by SEMRUSH that delved in to the importance (or not) of keywords, the URLs an Overview refers to and some key takeaways.

Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

A new way to look at 'markets' - by the language spoken!
14/04/2025

A new way to look at 'markets' - by the language spoken!

Don’t look for untapped marketing channels, look for untapped markets.

Most marketing channels are saturated, and the ones that aren’t will get there too.

But there are a lot of untapped markets. Just look at Internet users by language and the percentage of web pages by language.

Look for the languages where the orange bar is bigger than the blue bar. Those are languages worth targeting to grow faster. They aren’t as competitive.

10/04/2025

Content is about customers
But...
... business is about solving a gaping problem.

A very fine difference!

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