21/06/2025
You curiosity will lead you to that 'See more' button below...
You will click it.
Ever wondered why?
Because you want to know...
Similarly, email 'open rate' is a great indicator... of interest, of people wanting to know what's inside.
It is a hello.
Not a click or a sale.
Here’s are a few things you can track instead that make more sense :
✔️ Replies: actual conversation that leads somewhere
✔️ Clicks: on links inside the email
✔️ Actions: like unsubscribe, conversion, mail forwarding, engagement etc...
Email marketing isn’t a one-sided activity.
Use it to connect⛓.