The Clear Cut Page

16/10/2025

A dress ignored in the boutique hanger becomes a bestseller when styled by a celebrity.

A candle that sits quietly on a table flies off Etsy when its story reads: 'hand-poured in a Karachi kitchen at midnight.'

A brownie tray overlooked in an exhibit sells out when shown being cut, warm and gooey, on Instagram stories.

The product.... that's not the problem.... the shelf is.

The lesson?
Sometimes your product doesn’t need changing... your context does! 😎

14/10/2025

Do you imagine growth that looks like a billboard, a big ad spend, or a viral post.

Here’s what no one is telling you: it often happens in the smallest gestures.

👉 That email subject line that makes a customer curious enough to click.
👉 The way you reply to a DM... fast, warm, human... versus hours later with a single emoji.
👉 The difference between posting a product photo and posting a story about the hands that made it.

These 'gestures' don’t make noise but they create trust.
Sometimes the hack isn’t louder or bolder marketing.... it’s sharper and better gestures. 😗

02/10/2025

Your boutique might close at 10pm...

But your Instagram shelf stays open at 3am!

30/09/2025

Scrolling through screenshots isn’t the same as seeing a story well-presented

29/09/2025

They didn't wait for the perfect time or huge budgets or the most alluring packaging.

26/09/2025

What stage are you at?😎

24/09/2025

Starting a business- that's not a flex any more.
Everyone is doing it and everyone has ideas.
The real flex is still running it after 2 years, 300 challenges and zero ‘CEO’ mugs.

19/09/2025

Every serious professional has 2 things: a business card and a website.

Cards are often lost.

The website...

It is online 24/7.

Which one would you rather invest in?

19/09/2025

Even AI says having a website is credible!😀

Does website age affect how often ChatGPT cites you?

Well, we looked at 1000 prompts that contained citations, and of course, we saw that older sites tended to be cited more.

However, older sites tend to have more brand mentions and pages as they have been around for a longer time. Hence, the results weren’t shocking.

But the good news is, if your site is newer, you can still win and be a recommended source by ChatGPT.

18/09/2025

Why posting in FB Groups doesn't yield crazy sales?

For one you might be posting in the wrong KIND of group.
If you’re a B2C business, dropping your offers in business-focused groups may get you some leads or one-time sales, but they won’t translate into repeat customers.

Other business owners buy for different reasons than actual consumers and most will drop off after that first few purchases.

Even if you land the right group, groups are built for COMMUNITY and chatter. They thrive on asking quick questions and finding quick deals/answers.

In such a scenario, often people find better deals than yours and customer loyalty is hard to establish.

And lastly, the ALGORITHM doesn't have your back 😕
It shows your post to a part of the group and if the post is not popular enough it disappears down the feed quickly.
That means a large chunk of the audience NEVER get to view your offer!

(sucks, I know)

In short, FB groups are great for a BOOST but you need a long-term plan to bring in consistent sales and leads.

17/09/2025

Your products are online.
That means if someone visits your profile they will 'get' your brand?

Sure?

13/09/2025

When was the last time you Googled yourself?
And the results were....

Your readers talking about any books but yours on Redditt...
Some buzz about your last book.... but then a long silence!
And your FB and LinkedIn page showed up with the same old stories 🤨

All this is really not new... specially if you are a new writer/author.
Specially if you FORGOT to get your socials in order and your website and blogs up....

This is where Clear Cut Media cuts the noise and puts you right in front of your audience!