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I help Beauty & Fashion E-com Biz Owners Increase Brand Awareness, Boost Engagement, & Online Presen

31/10/2025

Trick or treat? 🎃

The real treat = glowing skin + emails that convert. ✨

👻 Don’t ghost your list
💌 Send with purpose
🖤 Keep your brand top-of-inbox

Because spooky season isn’t just for costumes, it’s for captivating campaigns that charm, convert, and glow through the dark. 🌙

Happy Halloween, glow-getters! 🕸️

30/10/2025

October = Q4 kick-off! ✨

For beauty brands, this is the most powerful quarter of the year.
🎃 Halloween promos
🦃 Thanksgiving (US)
🎄 Christmas + Holiday gifting

💌 Now’s the time to glow in inboxes, where every subject line, every CTA, and every campaign counts.

If you haven’t started planning your Q4 emails yet… this is your sign to start today. 😉

Are your emails ready for the biggest shopping season of the year?

12/10/2025

Your inbox is full, your to-do list endless, but your skin + mind deserve rest. 💕

October is Mental Health Awareness Week, a gentle reminder that beauty begins within.
💄 Skincare is self-care.
💄 Rest is productive.
💄 And mindful words matter too, both in how we speak to ourselves and how we write for others.

Let’s create copy that heals, uplifts, and inspires calm. 🌷

10/10/2025

💌 10.10 SALE (Asia-Pacific eComm Trend)

“10.10 is HERE 🎉"

For beauty brands, this isn’t just another sale - it’s inbox GOLD. ✨

💌 Flashy subject line that sparks curiosity
💌 Strong, action-driven CTA
💌 Limited-time glow offer that makes customers click fast

In Asia-Pacific, 10.10 kicks off the year-end sales season, leading into Singles’ Day (11.11) and Black Friday. That’s why brands start testing emails now, perfecting their tone, urgency, and visuals.

Because let’s be honest, email isn’t just a promo...

It’s an experience your customers feel. 💖

01/10/2025

Just like your wardrobe, your skincare deserves a seasonal switch! As temperatures drop and the air gets crisp, your skin craves extra love and protection. Think of fall as the perfect time to refresh your routine and prep for the colder months ahead. 💆‍♀️

Here are 3 easy ways to glow all autumn long:
💋 Swap lightweight gels for richer creams; your skin will thank you for the extra nourishment.
💋 Add hydrating serums (hello, hyaluronic acid) to combat dryness and keep your barrier strong.
💋 Don’t skip SPF, UV rays don’t take a vacation, even when the leaves change! 🌞

Copy tip for brands & writers: Seasonal shifts are golden opportunities for promos and campaigns. Think: “cozy hydration,” “fall reset,” or “skin barrier repair.”

Your audience is ready for change; meet them there. 💡

What’s your #1 fall skincare must-have?

30/09/2025

September wrap 💌

This month was all about growth, creativity, and sharing little gems from the world of beauty and skincare copywriting. From copy tips to storytelling, I’ve loved every moment of putting my ideas into words and connecting with you here. ✨

I’m just getting started, and having you here with me truly means a lot.

With October coming up, I want to create content that inspires and helps you most. What would you like to see more of? Copy tips, behind-the-scenes looks, beauty brand inspiration, or something else?

28/09/2025

Which skincare mood are you vibin’ with today? ‍💖

Because skincare isn’t just about the products you use. It’s about how you feel while using them. 🌸

Pick your vibe:

1️⃣ Hydrated Queen 👑 – Serving dewy, plump, and quenched energy.
2️⃣ Glow Getter ✨ – Radiant, unstoppable, and shining from within.
3️⃣ Calm & Clean 🫧 – Fresh-faced, balanced, and peaceful.

Drop your mood in the comments ⬇️ (we’re curious which vibe reigns supreme!)

✨ Bonus: Share your fave product that matches your vibe. Your rec might inspire someone’s next glow-up routine.

27/09/2025

Looking to quickly enhance the effectiveness of your beauty emails?

One of the most effective strategies I have implemented for beauty brands is personalization.

Use your subscriber’s first name along with their primary skincare concern, such as dryness, acne, or radiance.

💡 Example: ‘Katherine, here’s how to keep your skin hydrated all day.’

Why it works:

💋Creates a personalized, one-on-one experience
💋Builds trust (you understand their unique beauty needs)
💋 Boosts open rates + clicks because it feels relevant

The inbox is crowded, so your email should feel like advice from a beauty bestie, not just another ad.

💭 Your turn!

What’s one email tip that boosted open rates for your beauty brand?

Drop it below so we can all learn together. 👇

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http://calendly.com/kristinesaul/60min?month=2021-12

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