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The Lighthouse Shining a light on social media news. About The Lighthouse

Staying on top of the ever-changing social media industry can be overwhelming and time-consuming.

At The Lighthouse we do the hard work for you, curating the most trusted, up-to-date news, directly from Facebook, Twitter, LinkedIn, Instagram, TikTok, Pinterest, YouTube, Snapchat and other credible sources. Our mission is to raise the professional profile of social media marketing, giving practitioners instant access to reliable, credible industry news and information as well as the opportunity

to sign up for a weekly social media news round-up email. The Lighthouse also contains a library of valuable resources including platform-specific tools, useful apps, books and training courses as well as verified data and insights. And for any social media experts with itchy feet, keep an eye out for our job ads, posted on behalf of known and trusted recruiters. About The Editor

All content has been personally curated by Luan Wise – recognised social media marketer, author, trainer, fellow of the Chartered Institute of Marketing and IPSE Ambassador. She has worked as a LinkedIn Learning course instructor since 2015 and as an accredited Facebook Blueprint lead trainer since 2019.

03/07/2024

After Meta started tagging photos with a “Made with AI” label in May, photographers complained that the social networking company...

03/07/2024

Snapchat is introducing new ways for users to personalize their accounts, the company announced on Tuesday. The updates, which are...

29/06/2024

Meta’s expanding access to its Broadcast Channels feature, with all pages that have more than 10k followers now able...

29/06/2024

It’s been in development for a while, and today, Meta’s launching the first stage of its “AI Studio” platform, which...

26/06/2024

Pinterest has added a new way to raise awareness of your Pin presence, via improved board sharing, which will make...

26/06/2024

Snapchat’s adding some new ways to keep users safe, with expanded restrictions on connections in the app, updated blocking tools,...

26/06/2024

Instagram’s Twitter/X rival Threads is furthering its expansion into the fediverse — the interconnected social network that includes apps like...

25/06/2024

X is moving yet another feature behind its paywall, with live-streaming set to become a Premium-only element in the coming...

25/06/2024

As per X News Daily, X is currently developing yet another improvement for its account analytics tools which will provide...

24/06/2024

TikTok’s trying out yet another app as it seeks to expand engagement opportunities, and tap into broader usage trends.

20/06/2024

Meta’s announced some new A.I.-based advertising options for Messenger, which it hopes will help brands tap into the rising use...

20/06/2024

Instagram’s looking to double-down on more intimate group chats in the app, with the addition of Close Friends on Instagram...

20/06/2024

Instagram’s keen to provide more ways for users to engage with music in the app, this time via the addition...

18/06/2024

Meta said today that it finally launched its much-awaited API for Threads so developers can build experiences around it. This...

18/06/2024

TikTok announced on Monday that it’s introducing generative AI avatars of creators and stock actors for branded content and ads...

17/06/2024

Pinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by AI) and Promoted...

17/06/2024

X’s new and improved profile analytics element is here, with X Premium subscribers now able to access more specific insight...

17/06/2024

Given that LinkedIn’s parent company Microsoft has invested billions into AI, it’s no surprise to see that LinkedIn is also...

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