YEAST Magazine

04/07/2024

THE YOUNGEST DEPUTY GOVERNOR IN NIGERIA & HIS PROFILE OF EXCELLENCE
Engr. Marvellous Omobayo, a distinguished Electrical/Electronics Engineer, is a certified professional with a specialization in Power/Maintenance. He holds membership with the prestigious Council of Registered Engineers in Nigeria (COREN) and fellowship with the Nigeria Society of Engineers (NSE).

Academically, Engr. Omobayo Godwin Marvellous has excelled, earning a degree from the prestigious University of Benin (UNIBEN) and currently pursuing a Master's in Public Administration at the same institution. His early education took place in Igarra, Akoko-Edo Local Government Area, Edo State, where he hails from.

Before assuming office as Deputy Governor on April 8, 2024, Engr. Omobayo had a successful career as a business entrepreneur and practicing engineer, spanning over thirteen years. His professional experience includes working with the international organization, Dresser wayne (west africa) ltd, and founding MarvEnergy Integrated Service Limited, a conglomerate with significant interests in the oil and gas sector, employing over 600 staff.

Engr. Omobayo's philanthropic efforts have earned him a first-class chieftaincy title, "Ogbokpokponase Gbaragada the 1st" (one who opens the road for others), a rare honor bestowed by the Akoko-Edo Traditional Council. This recognition is a testament to his dedication to community development.

As a grassroots politician, Engr. Marvelous enjoys widespread acceptance across party lines. His humility, focus, and forward-looking approach have endeared him to the people. Today, he stands as the youngest Deputy Governor in Nigeria, a position he holds with dignity and grace.

Ladies and gentlemen, it is my pleasure to present to you 𝙃𝙞𝙜𝙝 𝘾𝙝𝙞𝙚𝙛 (𝙀𝙣𝙜𝙧.) 𝙈𝙖𝙧𝙫𝙚𝙡𝙡𝙤𝙪𝙨 𝙂𝙤𝙙𝙬𝙞𝙣𝙨 𝙊𝙢𝙤𝙗𝙖𝙮𝙤, Deputy Governor of Edo State, a shining example of leadership and excellence.
Source: MOG Media

10/10/2023

EXCLUSIVE: President Tinubu set to Appoint Charles O. Odii as DG Small and Medium Enterprise Development Agency (SMEDAN)

Charles holds a BSc in Management Information System from Covenant University and an MSc in Marketing and Communication from Pan Atlantic University. He cut his teeth in business development, working at Rocket Internet, before moving to Red Media Africa where he was Chief Operating Officer.

Charles Odii is the founder and executive director of SME100Africa, an organization that “inspires, empowers and equips young entrepreneurs and Small and Medium Scale Enterprises in Africa by providing: access to finance, access to markets, access to inspiring networks, capacity development, and access to information”.

04/10/2023

Nissi Ogulu is a Multi-Talented Nigerian Artiste who is set to release her debut EP dubbed the “Special One”.

She is known not only for her elegant looks and being the younger sister to Burna Boy, but also for her mastery and proficiency across various fields.

She has a range of talents/skills including “Singing, Voice Acting, Song Writing, Script Writing, Painting and Artistry, Animation, Engineering, Innovative Design amd is also a Creative Entrepreneur.

She has collaborated with Fireboy, Ajebo Hustlers, BackRoad Gee, Major League DJZ

- Nissi was nominated for Best Newcomer at the 2023 Trace Awards alongside Odumodu & Libianca

- She has performed in 5 countries internationally this year

Norway

Germany

The Netherlands

Portugal

USA

- She led a project management team that designed & developed the 2022 Range Rover for JLR (Jaguar Land Rover) where she worked at the time

- The London based dynamic creative also won the prestigious Paris Product Packaging Design Award earlier this year for her intricate design of the Havanna Club Rum Bottle

- Her design for the new Oriamo earpods will be released this year

- She launched Creele Animation Studios in 2021. Their debut short film, titled “The Satchel” won several awards at prestigious festivals such as the Cannes International Independent Film Festival in France, RTF Film Festival, Nollywood & Week Film Festival

- Nissi launched one of Africa’s most Innovative Electronic Automotive Companies called; KEMET AUTOMOTIVE
Credit : Twitter/ Africa Facts Zone

29/09/2023

Mike Adenuga worked as a taxi driver to help fund his university education. A student in New York, USA, he drove a taxi to pay for his studies, even though his parents belonged to the upper middle class in Nigeria. He was born and raised in Ibadan, Oyo.

His dad, Oleye Adenuga, was a schoolmaster while his mother, Omoba Juliana Oyindamola Adenuga (née Onashile, of Okesopin, Ijebu Igbo), was a businesswoman of royal Ijebu descent. He graduated from Northwestern Oklahoma State University and Pace University, New York, with degrees in Business Administration.

In 1974, returning from New York where he obtained his master’s degree in business management, Mike Adenunga, began by taking over the business of his mother, who was in the distribution of soft drinks, but who also sold lace fabrics, you know what this means among Yoruba People.

Adenuga made his first million in 1979, at age 26, selling lace and distributing soft drinks.

Finally, the one who likes to call himself Ibadan Boy, will trace his own path by embarking on the business of automotive accessories. He said: “I saw that there were so many cars and nobody took seriously the purchase of spare parts. So I said to myself, someone must solve this problem, “he recalls. In this segment, he is enriched mainly by selling removable car radios, providing a solution to the theft problems

During the military regime, led at the time by an iron fist former President Ibrahima Babangida. He was then entrusted with contracts for construction of state housing, a very lucrative market in a context where oil prices are rising. Although the real estate industry pays him well

In 1990, he received a drilling license and in 1991, his Consolidated Oil struck oil in the shallow waters of Southwestern Ondo State, the first indigenous oil company to do so in commercial quantity. He built his first big company, Consolidated Oil, now known as Conoil.

He was issued a conditional GSM licence in 1999; after it was revoked, he received a second one when the government held another auction in 2003. He was named African Entrepreneur of The Year at the first African Telecoms Awards (ATA) in August 2007.

In May 2015, Adenuga made a takeover bid to purchase Ivorian mobile telecom's operator Comium Côte d'Ivoire for $600 millionGlobacom Limited, commonly known as Glo (Global communication), is a Nigerian multinational telecommunications company founded on 29 August 2003 by Mike Adenuga.

As of June 2018, the company employs more than 3,500 people worldwide

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Source: Yorubaness, Wikipedia, Afrikatech

06/09/2023

Google has announced that Alex Okosi, currently Managing Director for YouTube in EMEA Emerging Markets, will take on the role of Managing Director for Google in Africa.

In his new role, Okosi will be responsible for Google’s operations in Africa including programs to help businesses and economies on the continent to grow, as well as expanding access and providing tools to help the next billion users get more from the web.

“Alex is a proven leader with a wealth of experience in the media and technology industries. He has a deep understanding of African countries and a passion for using technology to empower people and businesses,” said Meir Brand, Vice President, EMEA Emerging Markets at Google.

Okosi is a seasoned media, entertainment, and technology leader. Prior to joining YouTube, he held the position of Executive Vice President and Managing Director of Viacom International Media Networks Africa and BET International. In his most recent position at YouTube, Okosi played a pivotal role in steering the platform’s growth and expansion across Africa, the Middle East, and Turkey.

Channels Television

05/09/2023

Meet the Nigerian Man, Mr. Adebayo Ogunlesi. He is the owner of London Gatwick Airport, Edinburgh Airport and London City Airport.

In 2006, his company, GIP, bought the London City Airport. In 2009, in a deal worth £1.455 billion, he bought the London Gatwick Airport.

He bought Edinburgh Airport in 2012. In 2018, he bought Nuovo Trasporto Viaggiatori, an Italian train operating company operating in the field of high-speed rail transport.

Credit: Apotheosis of Knowledge

28/08/2023

At age 24, Nigeria's Dr. Olaoluwa Hallowed Oluwadara became Africa's youngest PhD Holder in Mathematics in 2013.

He was the Best Overall Graduating PhD Student at the University of Lagos with a perfect CGPA of 5.0 in 2013.

He is a Lecturer at UNILAG, and a Next Einstein Fellow.

25/08/2023

BUSINESS LESSONS FROM THE STORY OF ASAKE!!!

O.l.o.l.a.d.e...M.i...A.s.a.k.e..

Yesterday, I saw a video of Asake's music concert at the O2 Arena, UK.

From the video, the hall was packed out, more than 20,000 people were present at the concert, and my head started calculating.

Each person paid 100 pounds to be at that concert, and more than 20,000 people paid to go and listen to Asake. Oh wow!!! He cashed out massively!!!

But then, my head was still thinking about this thing…

When did ASAKE come out?

How did he build his brand?

How is he able to do what most artist who has been in the music business for decades couldn't do?

What did he do differently that landed him on what most people call "overnight success"?


Asake didn't start out as a music artist, he was a cultural dancer that used to dance in festive occasions. In his attempt to be unique he added music to his dance craft.

When he got into Uni, he decided to flex his music prowess more, and this earned him popularity in school.

According to his close friend Yhemolee (nightlife influencer), Asake was known as the wizkid of their school, while he was known as the Steve Harvey.

In 2016, when they graduated from O.A.U, this was when reality dawn on them, they had to look for a way to help their life.

Yhemolee decided to move to Lagos where he thought the grass was greener. When he was living, Asake and their common friend followed him to Lagos.

On reaching Berger, Yhemolee had contacted a friend he was going to squat with in Ajah, while he asked Asake to return to his family house on the Island.

This was when the hustle began. Yhemolee began creating content for IG, one of those days, Don Jazzy and Tunde Ednut reposted his content in one day, his followers moved from 4k to 70k.

This was how his Influencing business started, and he got into crypto, this made him really comfortable.

Asake on the other hand was hustling, dropping singles that wasn't selling. Nobody knew him, he was so broke.

At one time he was a manager for Broda Shaggi. Follows Broda Shaggi everywhere he goes.

Yhemolee had blown, he had access to Big Boyz like Olamide and the YBNL family. He had released a song that Olamide was interested in.

Olamide asked him about a guy that featured in the song, during the conversation, Yhemolee chipped Asake in, "my friend is baddd, please listen to his single"

Baddo listened to one of his single called Omo Ope, he loved the single, he even did a verse for the song.

Note: Asake has been sending DMs to Olamide since 2018, but one person mentioned him to Olamide, then boom, HE BLEW!!!

In one year, "Asake moved from upcoming artist to a global artist".

Today he charges $50,000 per show. He's filling O2 arena. He's singing in Yoruba to oyinbo people, and their girls are falling under anointing.

I don't who needs to hear this, but you're doing your thing in one corner, and it's as though nobody is seeing you.

I need you to keep pushing, keep getting better at what you do, keep being resilient, persistent, and loyal.

One day just one day, one connection, recommendation, relationship will bring you to the limelight.

It will end in PRAISE!!!

Share your lessons in the comments.

22/08/2023

"HUMAN Capital Development is important. With an annual population growth of 2.4%, and 70% of the population under 30 years of age, Nigeria has a potentially higher productive populace than most advanced economies where population growth is cooling off.

Nigeria needs to ensure that its youth are globally competitive by enabling them to attain high literacy levels, alongside work and vocational skills that make them employable and productive with or without tertiary education. We must develop policy that enables mass access at a local level, with incentives for the private sector participation through funding and other support initiatives.

Examples of programmes here can range from early introduction of software coding in public school curricula, to the creation of highly accessible and subsidized youth centres of vocational, technological, and entrepreneurial learning that are constantly adapting to relevant changes as these fields evolve globally.

Local enterprises should also be encouraged to provide internships to community youths as the impact of early sensitization to business is sure to boost capacity and productivity.

We will also need to invest heavily in education and monitor that the standards of learning and tutorship remain globally relevant at the public school level. We must uphold the importance of having a well-educated citizenry, as we know fully well that nothing uplifts people out of poverty like a good education, and a poorly educated populace makes for a poor national workforce in the future.” -

16/08/2023

Nigeria's 32 year old Iyanuoluwa Aboyeji is the first African to be a co~ founder of two startups worth over $1billion {unicorn}
He co~founded Andela at the age of 23 in 2014 and Flutterwaves at age 25 in 2016.
Flutterwaves is worth $3 billion and Andela is worth $1.5 billion.
Credit : Twitter/Africa facts zone

30/07/2023

22/07/2023

SEYI TINUBU: Entrepreneurial Journey Of The CEO Of Loatsad Promomedia

Seyi Tinubu is an award-winning entrepreneur. He is the CEO/Chairman of Loatsad Promomedia and the Founder of the Noella Foundation. Seyi Tinubu is the son of Lagos State Chieftain – Asiwaju Bola Ahmed Tinubu.

Seyi Tinubu Background

Seyi Tinubu was born on the 15th of October, 1985, to Asiwaju Bola Ahmed Tinubu (the 12th Governor of Lagos State), and his Wife Oluremi Tinubu, who is currently a Senator of Nigeria. He is the first child of his parents’ four children. Seyi Tinubu schooled and grew up in the United States.

Seyi attended Holmewood House School for his primary education. Afterwards, he went to Milton Abbey for his secondary education and A-levels. While at Milton, he participated in rugby, athletics, and field hockey.

In 2004, he became captain of Milton Abbey for the season. After high school, Seyi went on to Lincoln University, and the University of Maryland, Baltimore County, where he obtained a Bachelor of Arts (B.A.), from 2004 – 2008.

In 2008, Seyi started studying Law at the University of Buckingham and graduated with a Bachelor of Laws (LLB) in 2010. After graduation, Seyi went to the Nigeria Law School and was called to Bar in 2013. While in law school, Seyi worked for three months as a legal intern with Oando Plc.

Soon after, he obtained a master’s degree in corporate and commercial law from the University of Buckingham.

Seyi Tinubu is married to Layla Jade Tinubu, and they are blessed with a lovely daughter.

Seyi Tinubu Career
In a bid to change the narrative of advertising and improve the Nigerian economy positively, Seyi and his friend – Adenrele Olusoga, established Loatsad media. They got their license and started doing business full time.

Thus far, the company has grown from using static billboards to huge LEDs positioned in strategic locations. It has also become one of the biggest and most sought after advertising agency in Nigeria.

16/12/2022

AKIN ALABI – Biography, Net Worth And How Akin Built Nairabet From Scratch
Akin Alabi popularly called Otunba Akin Alabi is a Nigerian internet entrepreneur, politician, philanthropist and Author. He is the founder of Nairabet, Nigeria’s first and largest sports betting website. He has ventured into many businesses and has authored series of business books. In March 2019, he was elected as a member of House of Representatives, Egbeda/Ona Ara Federal Constituency under the APC party.

Akin Alabi Background

Akin Alabi was born on March 31, 1977 in Ibadan. He was born as the last child into the family of Chief and Chief (Mrs) Adediran Alabi in Ibadan, Oyo State, Nigeria. He attended the Command Children School, Ibadan and the Federal Government College, Enugu for primary and secondary education respectively. Next, for tertiary education, he moved to The Polytechnic Ibadan to study Business Administration. There, he obtained his Higher National Diploma and proceeded to study Marketing in the University of Liverpool, UK. Akin also holds a certificate in Intellectual Property Strategy from Harvard University, Boston, US.

Akin Alabi Early Career
Otunba started by writing and selling books in 2003. Later, he launched his seminar and training company where he taught and consulted for startups. Subsequently, Alabi ventured into publishing. He was publishing Income, a business opportunity newspaper for small business owners. Later on, he started publishing World Soccer News, a weekly sports newspaper.
NairaBet
Akin Alabi is the founder and CEO of Nairabet, until he resigned as the CEO in 2018 because of his political aspiration. Nairabet officially began operation in 2009. The Nairabet business idea came to Akin during his visit to UK. While Akin was in UK, he went to a betting shop along with his brother who introduced him to the game. He loved the game and considered creating a betting platform in Nigeria. He was more convinced to create the platform because he knew that Nigerians love football especially European football.

Recently, according to a traffic ranking site, Alexa.com, Nairabet is the most visited African sports bookmaking website. It is one of the thriving sports betting portal with headquarters in Lagos and has over 1,000 outlets across Nigeria.

Other Business
Akin Alabi has ventured into other businesses. For instance, he is the founder of Nightlife.Ng, an online platform that reports the nightlife industry in Nigeria. He is also the founder of over the top entertainment, a record label that has signed some ace Nigerian musicians like Skuki, e.t.c.

Akin Alabi Personal Life
Akin Alabi is married to Damilare who is also an information marketer and they are blessed with children.

Also, Otunba loves football and he is a staunch supporter of the Shooting Stars Sports Club, Ibadan and a season ticket holder of Manchester United in the English Premier League.

Political Career
Akin Alabi is a member of the House of representative. He won in March 2019 under the All Progressive Congress (APC) political party and he is representing the Egbeda/Ona Ara Federal Constituency in Oyo State.

Akin Alabi Philanthropy
Due to his interest in philanthropic activities, he established the Akin Alabi foundation. The Akin Alabi foundation is aimed at improving the well-being of the average Nigerian. Under this foundation, he has successfully completed some community projects. He has also assisted the youths, less privilege and the widows.

As an Honorable, he launched a Women Empowerment Scheme in July 2019. The empowerment programme was a N250 million community outreach project aimed at assisting widows and the poor women in the Egbeda/Ona Ara Constituency.

Recognitions
He was appointed as the Mogaji of Ajiwogbo compound in Ibadan on Dec. 5, 2016 by the Olubadan of Ibadan, HRH Saliu Adetunji. Akin is the national vice president of the Information Marketers of Nigeria Association. He is also the President of the National Bookmakers Association. Similarly, due to his philanthropic work, he was honored with the chieftain title as the Otunba Atunlushe of Igbole Ekiti by the Olugbole of Igbole Ekiti, HRM Oba Emmanuel O. Ajayi Adetiloye II.

Akin Alabi Net Worth
According to wealthresult.com, Akin’s net worth is estimated at $75 Million. Nairaland.com also mentioned him as one of the five richest internet entrepreneurs in Nigeria.

Akin Alabi Quotes
“Live within your means but continually work on expanding your means.”

“Stop hating because you can’t get into the inner circle. Concentrate on your craft and not on others, and you will grow faster.”

“The only way some people can get relevance is by criticizing you. When that starts to happen, do not be upset. It simply means you are doing well.”

“When an organisation competes on price, there is a tendency to reduce quality.”

“Consistency on social media is key these days because that is where people check you out.”

“Don’t go the low-price route. It’s myth that people want cheap products.”

“You define your path.”

“Enforcing orderliness is key.”

“As small business owner, your best chance of success is to sell what people want.”

“Many struggle financially and can’t save because they don’t need most of what they spend money on.”

“Nothing is good or bad. But there are things that are good or bad for you.”

“People love deals. People are not looking for the lowest prices. They are working for what they perceive as the best deal.”

“Don’t be shy. Promote your business. promote yourself. Post content consistently online.”

“Respect your leaders, Respect your bosses. Respect your parents, Respect your elders.”

“You will shine eventually as long as you have the quality, you work hard and you are consistent.”

“You have succeeded in your career doesn’t mean you are an expert at everything or you are superior to everyone.”

“Life is not a sprint. It’s a marathon. It’s not the person in front at the beginning that usually wins. The best usually wins.”

Entrepreneurial Lessons From Akin Alabi
Be a problem solver; through Nairabet, Akin brought betting home to Nigeria. Prior to this time, people usually send money oversee to bet on sports. He has also set a standard for the betting industry in Nigeria.

This is a call for entrepreneurs. Entrepreneurship is about creating a solution to a problem. Look for a problem, solve it and wealth will come eventually.

Also, Otunba Alabi is not just focused on one business, he diversifies his business interest. Recently, after his 42nd birthday, he announced that he will still start another new business. An entrepreneurs is never afraid to thread new paths as long as there is prospects.

Entrepreneurship is a lonely journey, let us help you get through it with our services.

Photo Credit: Twitter.com, Oyoinsight.com, 360nobs, The guardian Nigeria, Nigerianmonitor.com, Talk of Nigeria, Nairametrics.

02/09/2022

21/08/2022

Apostle EMMANUEL ANIEFIOK IREN is a Preacher , song writer and gospel artist.He is the founder and Lead Pastor of Celebration Church International,with it's headquarters in Abuja.
Apostle Iren has over 12 songs to his credit,including light up the way featuring Eben.He is also the founder and principal song writer for Outburst music group- a Christian record label committed to creating Christ centred music.
The Covenant University graduate was recognised by Ynaija church 100 as one of the 100 people that has made great impact in the Body of Christ in April 2020.

19/08/2022

DAUDA IBRAHIM is a fashion,PR and lifestyle entrepreneur.He is the founder and CEO of POPORY NATION and it's affiliates MADE IN EDO FEST.He is also Co-founder of Betaa Food Processing Company Ltd.
His Popory fashion is an Urban lifestyle Clothing brand which he founded in Munich,Germany while Popory Culture is an event hosting,Production & management Company,the most reliable Afrobeats entertainment Brand in Germany.
The graduate of Poly technology,Auchi Polytechnic who is popularly called Popory was listed as one of the 10 young African CEOs to watch by .com

18/08/2022

Olamide Adedeji a.k.a Olamide Baddo is the CEO of YBNL Music Record label.YBNL has to its credit the record label with the most successful artists in Africa.
FireBoy DML,Lil Kesh,Zilatan,Portable, Asake,CDQ,Adekunle Gold,Naira Marley and more are his products.