Creative Focus

08/04/2025

Most recently, I’ve had the honor of working alongside former MLB player Ronnie Richardson his personal organization, R2CARES—a movement committed to more than just baseball.

R2 Cares s focused on creating real-life change by giving youth a place to belong, grow, and connect—both on and off the field. Through mentorship, team-building, and purpose-driven programs, the organization is helping the next generation find identity, build confidence, and form meaningful networks that extend far beyond the game.

While teaming up with life-long friend and creative developer, Chris Florence of BrandAid, we worked together on the project that centered on capturing the action in real time, showcasing the stories and testimonials that reflect genuine transformation, and developing strategic marketing concepts to build a lasting legacy of impact within our communities.

28/01/2025

Today, choose to be rememberable and remarkable!

28/01/2025

Looking to attract more clients?

Wanting more "jobs"?

It doesn't have to be complicated!

Understanding the benefits and differences between inbound and outbound can be a game-changer if you're wanting to increase your clientele base.

I have a FREE strategy guide for any business owner wanting to bring in more business. Let me know if you're interested and I'll send you a copy!

27/01/2025

23/01/2025

Is your business "remarkable?"

Is it worth "remarking" about?

The book "Purple Cow" by Seth Godin emphasizes the necessity of innovation and differentiation in achieving business success.

Godin encourages businesses to break free from conventional strategies, embrace uniqueness, and create products that are inherently worthy of attention and discussion.

Here's how....

1. Be Remarkable

Core Idea: To stand out in today’s saturated market, your product or service must be remarkable—worth making a remark about.
Implication: Mediocre products blend into the background, while remarkable ones attract attention and generate buzz organically.

2. Traditional Marketing is Obsolete

Core Idea: Conventional advertising methods are less effective because consumers are bombarded with messages daily.
Implication: Relying solely on traditional marketing leads to diminishing returns. Instead, focus on creating products that market themselves.

3. The Purple Cow Metaphor

Core Idea: Just as a purple cow would stand out in a field of ordinary cows, a remarkable product stands out in the marketplace.
Implication: Strive to create something unique and eye-catching that captures the imagination of your target audience.

4. Target the Early Adopters

Core Idea: Early adopters are more willing to embrace innovative and unconventional products.
Implication: Focus your efforts on these groups who can champion your product and help it gain broader acceptance.

5. Embrace Risk and Uncertainty

Core Idea: Being remarkable often involves taking risks and venturing into uncharted territories.
Implication: Avoid playing it safe. Instead, experiment with bold ideas that differentiate your offering from competitors.

6. Continuous Innovation

Core Idea: Maintaining a remarkable status requires ongoing innovation and adaptation.
Implication: Regularly update and improve your products to keep them fresh and relevant, ensuring sustained interest and engagement.

7. Word of Mouth is Powerful

Core Idea: Remarkable products naturally encourage people to talk about them.
Implication: Foster an environment where customers are eager to share their positive experiences, leveraging organic growth through referrals.

8. Focus on the Niche

Core Idea: Serving a specific niche exceptionally well can create a loyal customer base.
Implication: Instead of trying to appeal to everyone, concentrate on a particular segment where you can excel and stand out.

9. Avoid the "Safe" Path

Core Idea: Playing it safe often leads to mediocrity and invisibility in the market.
Implication: Challenge the status quo and pursue bold strategies that differentiate your business from competitors.

10. Create a Story Worth Telling

Core Idea: A compelling narrative around your product enhances its appeal and memorability.
Implication: Develop and communicate a strong brand story that resonates with your audience and underscores what makes your product unique.

21/01/2025

FREE resource for Central Florida business owners...

Feeling Stuck in Your Business?

It’s 2025 and time for a smarter, simpler marketing plan to close that “gap” and help you reach your goals.

FREE Simple step-by-step roadmap that:

+reignites your momentum
+drives real growth
+brings the results you’ve been wanting

I want to help you get unstuck and secure your future success
Drop a comment or DM me and I'll send you the info
Thanks!

20/01/2025

What problem can I solve? 💡

This simple question can transform how you show up in the world—making your time, energy, and contributions more impactful and meaningful. Adopting this daily mindset helps you focus on adding value, building trust, and creating influence.

why it works...

👉 It shifts your perspective from self-focused goals to serving others.
👉 It gives you clarity by aligning your strengths with real needs.
👉 It positions you as a leader, proactively solving problems and making a difference.

In your personal life, this might look like offering support when someone’s struggling or taking small actions to make someone’s day easier.
At work, it could mean spotting inefficiencies, finding overlooked opportunities, or simply stepping up to solve the challenges no one else is tackling - ultimately bringing value and impactful influence!

When you start asking, “What problem can I solve?”, you stop waiting for impact to happen—you create it. 💪

13/01/2025

Feeling Overwhelmed by Social Media? Let’s Simplify It Together.

If you’ve been thinking about starting on social media but feel totally overwhelmed, you’re not alone. The platforms, the content, the endless advice—it can all feel like too much. 😅

But here’s the good news: you don’t need to be a social media pro to get started. You just need a clear, simple plan. That’s exactly why I created to help people like YOU take the first steps with confidence.

✨ In the doc, I break it all down:

How to figure out what direction you’re going and how to get there.
Ways to connect with the right audience using messaging that resonates.
Simple steps to choose the best content for YOUR goals.

Social media isn’t about being perfect or posting constantly—it’s about being intentional and authentic!

If you are new to the game and not sure what next steps to take...click below are learn the 7 easy steps that can help you right now!!!

Starting from Scratch: Your Easy Guide to Social Media Success Starting with social media can feel overwhelming—so many platforms, so many voices, and so many things to figure out! But don’t worry. This guide is here to make it easy. Think of social media as a tool, like a phone or email,...

09/01/2025

Social media doesn't have to be hard to be effective. Clearly articulating your messaging should be simple and highly impactful for your professional concept!

03/01/2025

The one and only Gary Newberry!

23/12/2024

With over 45 years of dedicated service, Dr. Gary Newberry's mission has always been about more than just chiropractic care—it’s about making a difference in the lives of his neighbors and giving back to the community he loves.

Since 1977, The Newberry Clinic has been a cornerstone of care and compassion in Winter Haven.

23/12/2024