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03/01/2025

2024… What a bloody rollercoaster 🎢

Some massive high points, a few what-on-earth-is-happening moments, and a whole lot of figuring it out as I went 🤷‍♀️

Honestly, I’m just proud I made it through without combusting 🔥

This year taught me that growth doesn’t always need to come with fireworks and confetti 🎉 to really MEAN something.

Sometimes it’s in the quiet moments, the big decisions that scare you, or just learning to back yourself a little more 💪

Anyway, enough rambling 🗣️.
What was your 2024 highlight?

Big or small, I want to hear it! Let’s celebrate surviving another trip around the sun together! ☀️

#2025

20/06/2024

Hey! It's me! 👋

Summer has arrived, even if the sun seems to be taking its time to catch up ☀️

It's hard to believe we're already halfway through the year, isn't it?

How are you feeling about it? Excited or maybe a bit anxious?

Whatever your emotions may be, it's all valid.

If you're excited about your work life right now - congratulations! 🥳

If you're feeling a little lost or down at the moment - I've been there, keep pushing. Tough times never last, only tough people! 🫶

Just a gentle reminder to be kind to yourself.

You're doing an amazing job 💖

19/06/2024

Enhance your hotel's social media presence with a dedicated social media manager who understands your needs!

🌐 Social Media Management for Hotels: Implementing personalized strategies to engage guests and highlight unique experiences.

📈 Hotel Digital Marketing: Increase your visibility with well-crafted content, SEO-friendly posts, and effective marketing campaigns.

💬 Customer Engagement: Foster genuine connections through interactive posts and authentic stories.

🔑 SEO Keywords: Utilize "family-friendly hotel," "luxury hotel," and "hotel social media strategy" to reach your ideal audience.

Promote your hotel on social media with these expert tips and stand out in the hospitality industry! ✨

18/06/2024

Here's my latest AI obsession:

CUSTOM ChatGPT.

This nifty little tool is packed with all the info about your business, making sure your digital marketing game is on point.

By tailoring ChatGPT to your brand, you're creating a virtual assistant that knows your values, connects with your audience, and dishes out social media tips that actually work. 📈💬

Here are some bits to get you started:

1. We are a [business size] business specialising in [products and services you offer]

2. Our target audience includes…�

3. We have a strong presence on [list your primary socials] and we want to grow our engagement on these platforms.

4. Incorporate relevant keywords & hashtags that align with current trends in [industry and niche]

5. Please include relevant, actionable marketing tips and advice with my business and products/services in mind whenever possible.�

Stay ahead of the competition with top-notch SEO and content strategies tailored just for you.

Your business will thank you later!

Ready to transform your social media?
Let's chat about how I can help you harness the full power of Custom ChatGPT and more. 📲💡

06/06/2024

This is what you’ve been missing! 🥸

Obvious fact: How you present yourself is how other people see you!

Obvious rhetorical question: How will people know they want to work with you/ buy from you if they don’t even know who you are?

It’s time to BECOME OBVIOUS, with;

Logos that are easily recognisable

Colour palettes that are SO you

& Fonts that speak in YOUR VOICE!

Branding is important whether your a big business, little business or just one person!

Learn how to amplify your USP and level up your brand design in my latest blog!

(link in the comments below)

04/06/2024

Feedback like this makes me so happy! 🌟

I had such a good time working on TRVLR’s social branding and posts, so it’s great to know that they liked my work and would recommend me!

Thank you again to Daniella at TRVLR for trusting me on this project!

If you haven’t already, go and check out .uk on Instagram to check out the posts I made and get some inspiration for your next trip!

App launching September 2024!

30/05/2024

The time has come! 🫱EMBRACE THE QUIRK!🫲

✏️ Delightful Copy: A tone of voice like this requires a real human brain with real human thought that knows how REAL humans speak!

Images attract but good copy informs, connects and (most importantly) SELLS!!��

🤝 Quirky Collaboration: I’ve seen more and more brands on social collaborating with artists and creators to create content that feels so out of the box.

My favourite example of this recently is Kate Spade’s collaboration with Rag Mop and Goose (slide 2)!!

It just feels so fun and refreshing, the internet is supposed to be a FUN place to be!�

⭐️ Out-Of-The-Box Branding: The key to quirky marketing is at the heart of your branding. Playfulness, creativity and delight need to be at the heart of your identity to allow for content that is unexpected! ��

If you’re in the branding process, and are thinking about having a quirky marketing style, definitely communicate that with your designer as they’ll be able to leave room for or embrace the quirk in your company’s branding.��

Companies That Quirk: Oatly, Innocent, Duolingo

29/05/2024

Just wrapped up a vibrant, summer-inspired brand design project for the TRVLR app!

The whole process was great and I'm totally in love with the result.

Can't wait to see how this influences their launch!

28/05/2024

Break out the metaphorical duster - it’s time to refresh your brand on socials!

I’ll teach you how using my handy-dandy (seasonally appropriate) acronym;

S - Spruce up your templates & social design assets

P - Plan a rebrand - are you still in love with your brand? How has it aged?

R - Revise your bios and web links - Do they still reflect your business?

I - Incorporate seasonal SEO hashtags - Leverage trends to grow your audience!

N - New highlight covers - New clean visuals to draw more attention!

G - Grow your audience - Now is the perfect time to re-think your strategy

Taking time this quarter to give your social brand a new lick of paint with re-designed content creation assets, analytics that inform your new data-driven strategy and SEO keywords that ride the trend-train all the way to the growth bank!

22/02/2024

There's a lot of doom and gloom on this app, let's change that!

Being a social media manager, it's easy to over-consume negative content, I've been reflecting on that a lot lately, especially since catching the cold that's been going around (if you know, YOU KNOW. 🤧)

This Friday-Eve, I'd like to put some positivity out there and share some moments/ things I saw this month that made me smile (and hopefully you'll do the same!):

🐶 A cute little bulldog with a man who loves him so much, literally he could not stop stroking him and telling him what a good boy he is! (I know that dog gets spoiled so much! He’s so happy)

🕺 A mum and son dancing to get on the DLR, dancing off the DLR and along the street. (No shame or embarrassment or even music! Just pure love for each other!!)

🌷 I got to chatting with a woman that I didn't know about her favourite topic (plants!) and she taught me so much! (I absolutely love it when people gush to me about their favourite hobbies!)

🏃‍♂️ An older couple were discreetly racing on the travelator! She was weaving in and out of people and he was trying to catch up! And then they walked holding each other and giggling like kids once they had reunited. (Such a cute moment! I love love!!)

Most importantly, something I noticed especially this month is when people said ‘have a nice day!’ It genuinely felt like they hoped I did.

21/02/2024

The Power of Micro (I know… the jokes write themselves) 🥸

My first blog post is live up on my website!

If you’ve got five minutes, an internet connection and an interest in influencer marketing, go check it out!

(Link in the comments below!)

Here’s the super-short, TLDR version;
🤷‍♀️Micro-influencers: niche-specific individuals with a modest following.

👍 Authenticity: Offer genuine experiences and unbiased opinions. (Great for building trust!)

👍 Cost-effective: Budget-friendly collaborations for smaller businesses.

👍 Niche expertise: Knowledgeable within specialised markets.

👎 Limited reach: Smaller audience compared to celebrities.

👎 Management challenges: Multiple collaborations may be needed.

🌈 Micro-influencers foster trust and authenticity, providing a personal touch to marketing campaigns. Embrace their influence for impactful results.

01/02/2024

I said it before and I’ll say it again… 🫣

If you’ve said ‘I’ll just wing it’ this year already, it’s time to be real. (with love 🫶🏻)

✅ Yes, consistent posting is necessary for a healthy profile

✅ And YES algorithms are starting to LOVE authentic, on the fly .

❌ BUT are you actually just wasting your mornings spending from 20 minutes to an hour scrambling to get a post up?

If you don’t have a plan… most likely.

The whole point of posting is to reach YOUR PEOPLE, whether that’s a client, customer or just like-minded peers!

How can you be sure that you’re moving in the right direction if you haven’t even got a map?! 🗺️

Food for thought.

-> -> Repeat 🔁

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http://www.lucytinacharity.com/

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