23/04/2025
🚨 Reality Check: Social media isn’t where the real sales happen. *gasp!*
We all see the headlines and the images online. I’m not here to spark politics or say what’s right or wrong. I’m a marketer, a content creator, and also a businesswoman—so I am here to answer, *what can we do about it?*
💡 Here’s the secret: brands that win and weather any storm are the ones that build *community.*
Here’s how:
🍷 Personalized Marketing: Talk to your audience like they’re part of the family. Tailor content [socials, email, events, etc.] that speak directly to your ideal customer.
📩 Email + Long-Form: Don’t rely solely on scroll-stopping social. Build deeper connections through email newsletters, a Podcast, or a Broadcast channel.
👥 Don’t Neglect Your Gen X’ers: They’re loyal buyers who value authentic connections and thoughtful storytelling, making them a prime audience for wine and spirits brands.
🤝 When you create a community around your brand, you’re building trust and loyalty that can carry you through any industry challenge.
Are you showing up where it matters most? Let’s talk about crafting a content strategy that puts your brand personality front and center.
![From one → three [and more on the way], I’m incredibly honored and grateful to see my dreams turning into reality [this ...](https://img5.medioq.com/224/813/738327962248133.jpg)
