Barrel Room Media

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Barrel Room Media

I bring new world media to old world wines. I am an Oregon State University Viticulture and Enology graduate turned creative.

I help forward-thinking wineries stand out on social media with creative content and a targeted strategy so they can grow their brand & next generation of wine club.

03/09/2025

What if you could go from overlooked to unforgettable in 30 days?

Here’s exactly what happens in your first month as a social media management client with us:

🍂 Week 1: Onboarding and admin items
🍂 Week 2: Kickoff - review your onboarding questionnaire and gain account access
🍂 Week 3: We build your custom 40-page social media strategy document [this is where the magic starts to happen]
🍂 Week 4: Review your strategy doc + craft your first biweekly content round
🍂 Week 5: Content goes LIVE

From here we settle into monthly check-ins to keep things running smoothly + quarterly review sessions that keep the momentum moving.

We prefer clarity > chaos. Our clients lean on us to provide the necessary structure to stand out online.

🚫 No more scrambling.
🚫 No more missed opportunities.

Could your business benefit from this? Comment “FALL” to get started.

01/09/2025

🍂 Fall isn’t just for pumpkin spice— it’s the start of the biggest buying season of the year.

If you’re still waiting to plan your holiday content? You’re already behind.

The brands that win are the ones who:

🍁 Map out their promos + key dates now
🍁 Prep creative in advance (so it’s not chaos later)
🍁 Balance storytelling with seasonal sales

Start building momentum now → so when the holidays hit, you’re ready to ride the wave instead of scrambling.

👉 Save this post as a reminder, and if you need a content strategy that actually works,
Contact us below and let’s get you set up.

https://barrelroommedia.com/contact

11/08/2025

If I were a winery 🍷 here’s exactly how I’d take advantage of Instagram’s new repost feature…

Why? Because this is the feature we’ve been waiting for to help you:

✨ Stay active without constantly creating from scratch
✨ Build community with your audience + local partners
✨ Keep your brand top-of-mind in the feed

The key: repost strategically. Not everything deserves a spot on your grid.

BONUS: If you don’t already, put extra emphasis on creating relatable and share-worthy moments that people can’t resist reposting.

Could your Instagram be working harder for you? Let’s talk. 📲

31/07/2025

From one → three [and more on the way], I’m incredibly honored and grateful to see my dreams turning into reality [this is Rachel, BTW 👋]. We’ve been building behind the scenes with lots of hard work and determination and now we’re starting to step out of the shadows to share the journey with you!

As we’re growing, so is our vision. From strategy to content creation, client care to creative direction, this powerhouse team is just getting started. We’re here to help craft brands tell their stories with authenticity, clarity, and a splash of greatness. 🥂

This is a community for legacy builders.

Let’s meet in the comments, share who you are and what’s in your glass. 🍷

06/05/2025

So excited to be supporting this year’s Women in Wine Conference — happening June 3rd at The Allison Inn & Spa.

It’s a one-day gathering of women from all corners of wine, hospitality, and business — coming together for real conversation, connection, and leadership in our industry.

The space is beautiful, but the energy in the room is even better.
If you’ve been craving community, growth, and inspiration in wine country… this is your sign.

✨ June 3rd | Newberg, OR
🎟️ Ticket link below — hope to see you there.

https://www.womeninwineoregon.com/eventoverview/2025-conference

25/04/2025

✨ Big news… we’re growing!

Barrel Room Media is building a collective of passionate creatives + marketing pros to elevate the craft brand world. From wineries to distilleries to dreamy hospitality spots—we tell stories that stick and sell.

We’re currently looking for:
🖋️ Content Editor
🧠 Account Manager
🗂️ Virtual Assistant (coming soon!)
& other collaborators who believe in community, creativity, and forward-thinking strategy.

Love supporting craft brands with standout content + strategy?
Tech savvy? Obsessed with details + storytelling?
Let’s talk.

📩 Fill out the interest form in bio to connect
📨 Or share with a friend who fits the vibe!

23/04/2025

🚨 Reality Check: Social media isn’t where the real sales happen. *gasp!*

We all see the headlines and the images online. I’m not here to spark politics or say what’s right or wrong. I’m a marketer, a content creator, and also a businesswoman—so I am here to answer, *what can we do about it?*

💡 Here’s the secret: brands that win and weather any storm are the ones that build *community.*

Here’s how:

🍷 Personalized Marketing: Talk to your audience like they’re part of the family. Tailor content [socials, email, events, etc.] that speak directly to your ideal customer.

📩 Email + Long-Form: Don’t rely solely on scroll-stopping social. Build deeper connections through email newsletters, a Podcast, or a Broadcast channel.

👥 Don’t Neglect Your Gen X’ers: They’re loyal buyers who value authentic connections and thoughtful storytelling, making them a prime audience for wine and spirits brands.

🤝 When you create a community around your brand, you’re building trust and loyalty that can carry you through any industry challenge.

Are you showing up where it matters most? Let’s talk about crafting a content strategy that puts your brand personality front and center.

15/04/2025

POV you didn’t just hire a photographer, you hired a content creator. 🎥🥂

You didn’t just get pretty photos.

You got strategy. Storytelling. Scroll-stopping visuals that *convert*.

Because when you work with a content creator, you’re not just capturing moments —
you’re crafting content that’s made for the feed, for the story, for your *brand*.

You get:
✨ A visual strategy built around your goals
✨ Short-form video + photo optimized for social
✨ Creative direction tailored to your audience
✨ Content that builds *connection* — not just aesthetics

This is what makes the difference between a beautiful post that disappears… and a brand story people remember.

Go from overlooked → Unforgettable.

📩 Ready to elevate your content game? Let’s talk.

09/04/2025

We’ve been busy. 👀
A community unlike any other.
Crafted for those who crave creativity, connection, and a seat at the table.

Not for everyone.
But maybe—it’s for you.

🍷 Join The Collective list and we’ll keep you in the know.

https://barrelroommedia.myflodesk.com/the-barrel-room-collective

27/01/2025

When it comes to marketing, thinking outside the box isn’t just creative—it’s essential. 🎨✨

Some of the most impactful campaigns happen when brands step beyond their usual scope and tap into unexpected partnerships. Imagine this:
🍷 A PNW winery teaming up with an outdoor gear brand to highlight adventure and nature.
🍪 A skincare brand collaborating with a bakery to create a sensory, indulgent experience (like Dove and Crumbl Cookie did).

These partnerships work because they connect with shared audiences in new, authentic ways. It’s about creating experiences your customers didn’t know they needed but can’t stop talking about.

Ready to brainstorm bold, out-of-the-box ideas for your brand? Let’s make magic happen! 💌

Want to brainstorm bold collabs for YOUR brand? Get Started 👇
https://barrelroommedia.com/contact

23/01/2025

🎯 What’s one goal you could accomplish in the next 12 weeks that would have meaningful impact on your winery?

Imagine this: Instead of feeling like you're endlessly spinning your wheels, you could accomplish a year's worth of goals in just 12 weeks. 🍇✨

The 12-Week Year is my go-to framework for staying laser-focused and driving real results for both my business and for the clients I work with. Here’s the secret:

- Break your year into 4 focused blocks or “mini-years”.
- Set clear, measurable goals for each mini year.
- Stay consistent and adapt as you go.

For wineries, this approach is a game-changer. It's perfect for tackling seasonal projects, launching new products, or boosting marketing efforts during peak times.

If you’re ready to grow your brand while freeing up time for what you love, this framework might be your new best friend.

💌 Every Friday, my FREE online community, The Barrel Room gets in-depth insights like this delivered straight to their inbox! Join my email list today and start simplifying your growth strategy!
👀 In my 12-week year email, I gave away the exact outline for improving Communication [Systems, Content, Campaigns] as a winery’s Q1 objective.

Join 👇
https://barrelroommedia.myflodesk.com/linkinbio?fbclid=PAZXh0bgNhZW0CMTEAAaZf5yj7UB2KCwhyqIvLM8_Fq7q0eoKQLLKuNXX76QYrtpHsoFSNCnLRTqg_aem_ou6aZ4GDai_K0VgkV9WBOA

06/08/2024

Celebrate and support the fur babies! Honored to support this wonderful organization 🐾

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