20/03/2023
Pepsi Number Fever, also known as the Pepsi 349 Incident, was one of the biggest corporate blunders of the 20th century!
This wildly popular marketing stunt took the Philippines by storm. The nation was buzzing with excitement until a simple error by Pepsi crushed hundreds of thousands of hopes and dreams, leading to lawsuits, rioting, and multiple deaths.
This episode also happens to be our Season 3 finale! 🤩
Every year, we take the summer off to rest, research, and prepare for our next season. This year, we have an extra special reason to take a break! 🌱
Download now wherever you listen to podcasts and message us when you hear the Easter egg announcement 🐣!
Images
1. Winning Pepsi bottle caps with security code. Image sourced from Bloomberg News.
2. Pepsi Number Fever winning numbers. Notice 349* under the week 5 extension. Image sourced from the Coalition for Consumer Protection and Welfare.
3. Pepsi protests. Image sourced from Bloomberg News.
4. Cover of Asiaweek about the Pepsi fiasco. Image sourced from Bloomberg News.
5. Boycott Pepsi inside story from Asiaweek. Image sourced from Bloomberg News.
6. Pepsi protestors carrying sign saying “Coke adds life. Pepsi adds lie.” Image sourced from The A.V club.