The Focal Points Podcast

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The Focal Points Podcast A place for photographers to come and learn about business, sales, and products on a weekly free pod

This episode of Focal Points dissects the sometimes unfair attitude in the photography industry towards 'Weekend Warrior...
15/11/2023

This episode of Focal Points dissects the sometimes unfair attitude in the photography industry towards 'Weekend Warriors.' What if you don't want to go full time? What hurdles might you face? And how could you turn them into steps towards a successful part-time photography business? We dive into these questions, sharing empowering stories and lessons for those wanting to combine photography with the rest of their lives. Do not miss out on Dorie’s insights to becoming successful at a photography business, even if it's not your only hustle.

Today Dorie is encouraging listeners to pull out areas of their business that have been neglected and shoved in the ‘cor...
08/11/2023

Today Dorie is encouraging listeners to pull out areas of their business that have been neglected and shoved in the ‘corner,’ and bring them to the center stage. She shares that these neglected aspects—website, pricing, products, and marketing—might be the catalyst your business needs to leap forward. Whether you’re a seasoned pro or a novice in photography, this episode is packed with valuable insights that will help you face your own hidden fears and dismantle the barriers to your success.

For the majority of us, if we were asked to tell about experiences we’ve had with the best and the worst customer servic...
25/10/2023

For the majority of us, if we were asked to tell about experiences we’ve had with the best and the worst customer services, it wouldn’t take us long to think of a story! Today Dorie is talking about the four main things she believes it takes to provide GREAT customer service. One thing Dorie is quick to point out is "Great customer service is absolutely subjective." This episode is a must-listen if you’ve been looking for ways to enhance your business and boost client satisfaction.

Have you ever had one of those days where you feel blah and then when you try to get work done, it seems impossible? May...
18/10/2023

Have you ever had one of those days where you feel blah and then when you try to get work done, it seems impossible? Maybe you didn’t get enough sleep last night. Maybe you overindulged. Maybe you binged the final season of that show everyone has been raving about. Whatever the case, it’s almost certain that you know how much your personal health can affect your business. In today’s episode, Dorie shares her self-realizations, the choice to take control, and that external motivation is unreliable for both her personal AND business lives.

Today Dorie is talking about how to prepare for the busy photography season. She walks through the significance of marke...
11/10/2023

Today Dorie is talking about how to prepare for the busy photography season. She walks through the significance of marketing, structuring your finances, preparing for emergencies, and handing over tasks that you don't enjoy doing or aren't particularly good at. Dorie also discusses how automating the business operations, finding the right help, and establishing partnerships with other photographers can be part of your preparation as well. “Being prepared is all about feeling secure and ensuring less stress and overwhelm.”

In today’s episode, Dorie is sharing how networking from the heart could be the key to growing your business. Often, tra...
04/10/2023

In today’s episode, Dorie is sharing how networking from the heart could be the key to growing your business. Often, traditional networking settings can make people feel uncomfortable or inauthentic. By getting involved in a cause you genuinely care about, you can meet potential clients in a more natural and effective way. Grab a pen, because Dorie gives a great list of potential roles that would be a good fit for photographers looking to network this way!

If you are struggling to keep your life and business running smoothly, then you should definitely listen in as Kimberly ...
27/09/2023

If you are struggling to keep your life and business running smoothly, then you should definitely listen in as Kimberly sits down with Dorie to talk about how she manages to do just that!

There are a lot of ways to get more eyes on your business. Dorie and Monika are focusing today’s chat on the importance ...
20/09/2023

There are a lot of ways to get more eyes on your business. Dorie and Monika are focusing today’s chat on the importance of blogging and the role it can play in your marketing!

If you listened to last week’s episode, Dorie shared with us about finding that “ideal client.” You put so much work int...
13/09/2023

If you listened to last week’s episode, Dorie shared with us about finding that “ideal client.” You put so much work into finding them, you don’t want small mistakes to be the reason they leave.

If you’ve taken any type of marketing strategy classes, you may have been told you need to create you “ideal client avat...
06/09/2023

If you’ve taken any type of marketing strategy classes, you may have been told you need to create you “ideal client avatar.” In today’s episode, Dorie is sharing her experiences with finding your ideal client and what to do if you DON’T find them!

We hear it all the time, Charge what you are worth. But that can be completely unhelpful and even damaging to new photog...
27/07/2023

We hear it all the time, Charge what you are worth. But that can be completely unhelpful and even damaging to new photographers who are just starting out. In this episode Dorie talks about why this is such dangerous advice and gives some real solid things that need to be considered when setting up pricing for your business. Check out this latest episode of The Focal Points Podcast! https://the-harmony-hangout.mykajabi.com/focal-points-podcast

I love the conversations that I am able to have with my guests on the podcast. I especially love connecting with friends...
07/06/2023

I love the conversations that I am able to have with my guests on the podcast. I especially love connecting with friends who are so incredibly talented. Aly Elliott is one of those friends. She is so talented in so many different areas I have asked her to come on the podcast more than once. The first of our conversations is based on how she has used art to help herself and others to process their grief. Life can be hard but in those hard times, there can be beauty. Join our conversation today about how Aly has found beauty in the hard times. https://the-harmony-hangout.mykajabi.com/focal-points-podcast

Most of us started our business because we enjoyed our art AND we wanted to be able to provide that for other people. Th...
19/04/2023

Most of us started our business because we enjoyed our art AND we wanted to be able to provide that for other people. There are a lot of very successful educators who promote this idea that the harder you work the more successful you will be. That can lead to two things. You either just keep hustling to make things happen leading to burnout OR you become paralyzed not knowing even where to start. In this episode, Dorie shares five of the main ways you can get off that hustle and grind wheel so that hopefully you too can get back to the FUN in your work, enjoying your business, and living the life outside of work you’ve been looking for.

Are you tired of posting on social, sending out emails, going to networking events and getting little to no business fro...
15/04/2023

Are you tired of posting on social, sending out emails, going to networking events and getting little to no business from your efforts? I know you take really great images and want to make your clients happy so how come the rest of your community can't seem to see that as well? The disconnect is that how you market your business isn't how your future clients see themselves using your services. In order to connect the dots from getting noticed to a make sales takes a little strategy (ugh, I hate that word), connection, and planning.

I have two openings in May for my Marketing Breakthrough program. A one month, personalized, one on one program that will jump start your marketing in a completely new way. This is not a program filled with group coaching calls that can be embarrassing and videos that are boring. This is true one on one coaching, at an affordable price that will move your business forward.

If your business needs some:
Real advice
A little Tough Love
Clarity
Innovative ideas
and you are willing to do the work.

I want to talk to you!!!! Send me a DM and I will get you all the info.

Practice Makes Permanent NOT perfect. At some point in our lives the majority of us have experienced needing to practice...
12/04/2023

Practice Makes Permanent NOT perfect. At some point in our lives the majority of us have experienced needing to practice something. You might have even dreaded the practice but knew that was what it would take to perform at your highest level. Want to have better results in your business, I bet you need to practice something. On the podcast this week I talk about the practice was required while I was in music school and share some ideas on how to practice more effectively in your business. Check it out! www.focalpointspodcast.com

How is your referral program working? Are your clients taking advantage of what you offer to them for sending their frie...
22/03/2023

How is your referral program working? Are your clients taking advantage of what you offer to them for sending their friends to your business? If your referral program is not working, then you NEED to listen to todays episode of There are three main problems why your referral program probably isn't working. Learn how to fix those easily. Check that link. You know where to find it.

Head over to the podcast today to listen about how my interaction with a random person at my local shopping center broug...
08/03/2023

Head over to the podcast today to listen about how my interaction with a random person at my local shopping center brought me some new clarity on the importance of perspective in my business. How what you don't know can be hurting your business in ways you never would imagine.

I loved this conversation with photographer, educator, artist, mom, and so much more. Lisa Digeso has been on the scene ...
22/02/2023

I loved this conversation with photographer, educator, artist, mom, and so much more. Lisa Digeso has been on the scene for awhile and recently started an incredible series of self portraits inspired by some of the world's most famous artists. We sat down and talked about her process, why she started the project, how she finds inspiration and so much more. You do not want to miss this episode!

Yesterday on the podcast we released an episode that probably most people aren't going to want to listen to.  It was all...
16/02/2023

Yesterday on the podcast we released an episode that probably most people aren't going to want to listen to. It was all about tracking your KPI's for growth. This is the part of business we creatives often ignore but is so incredibly important. We can't track predictable growth in our business unless we know what is working. The only way to know what is working is to track our efforts through our KPI's. (Key Performance Indicators) If you truly want to grow your business, listen to this episode today. www.focalpointspodcast.com

Are you on the list? Meaning, did you get my email this week that covered all the changes in marketing that we need to k...
10/02/2023

Are you on the list? Meaning, did you get my email this week that covered all the changes in marketing that we need to keep up with in our studios? If not, hit that link so you can make sure you have all the current trends without pulling out your hair and weeding through a ton of information that doesn't apply to you.

https://www.harmonyhangout.com/marketingnow

Sales doesn't have to be hard OR involve a 25 step process of things you need to keep track of to be successful. It real...
08/02/2023

Sales doesn't have to be hard OR involve a 25 step process of things you need to keep track of to be successful. It really can be as easy as take the images, show the images, and then clients purchase what they love. More steps and a more complicated process does not mean you will be more successful. My guest today has proven this over and over. You will love this conversation with Miranda Hayak of . If you are struggling with overwhelm and the idea that you have to follow some multi point process to be a success, you will want to listen to this episode.

Ever wonder why we seem to naturally click with certain people and why others just rub us the wrong way? Well I believe ...
01/02/2023

Ever wonder why we seem to naturally click with certain people and why others just rub us the wrong way? Well I believe a large part of that it is because of the 7 different communication styles. Need to get along with a particularly difficult client? Learn these styles and see how you can easily interact with others even when they are different from you. Check out this episode of The Focal Points Podcast today.

Do you become paralyzed with fear with the idea that you might, at some point in time, have to enter a networking meetin...
25/01/2023

Do you become paralyzed with fear with the idea that you might, at some point in time, have to enter a networking meeting where you don’t know anyone and strike up a conversation with a stranger about your business? If this sounds like you, you are not alone. In this episode Dorie breaks down how to handle a room like a boss. No need to hide in the corner, checking your phone. With a little prep and some confidence, you can handle any networking situation like a pro!

So you went to the conference, you took ALL the notes, got all the swag, met a ton of people and now have a head swarmin...
18/01/2023

So you went to the conference, you took ALL the notes, got all the swag, met a ton of people and now have a head swarming with a ton of great ideas you want to implement in your business. I love that feeling. BUT how do you organize all of them when you get home so that you can incorporate them into your plans to grow? We talk about that today on the Focal Points Podcast. www.focalpointspodcast.com

Wouldn't it be great if we could separate our feelings from our art and our business? It hurts when people don't like th...
16/01/2023

Wouldn't it be great if we could separate our feelings from our art and our business? It hurts when people don't like the art we create. But the truth is, not everyone will. Even when we get negative feedback from clients, we need to realize that we can't make everyone happy. So keep pushing on. Feel bad for about 10 minutes then realize that you have other things you need to spend your energy on.

11/01/2023

Have you ever been to imagingusa, shutterfest, theportraitmaster, or wppievevents ? Those large conferences are something that I have grown to look forward to every year. But I remember the first time I went. I didn't know what to bring, (camera or not?), what to wear, and if I was going to walk around by myself the entire time because I didn't know anyone. In today's podcast Dorie goes into what she always brings with her to these conferences and share a few tips that have made them memorable every single time.

Did you know this?  I have found in business that many times it is the battle I have with myself that is bigger than the...
09/01/2023

Did you know this? I have found in business that many times it is the battle I have with myself that is bigger than the actual tasks of doing the job. We have to be leaders in our own businesses and that is something that doesn't come naturally to most. Work on your internal shortcomings and watch your business grow.

There are only two ways to make more money in your business, right? Raise prices or get more clients. Well, Dorie really...
05/01/2023

There are only two ways to make more money in your business, right? Raise prices or get more clients. Well, Dorie really doesn't think those are the only two ways. Listen to today's podcast to hear other ways you can make more money in 2023. www.focalpointspodcast.com

Remember this for the upcoming year. There are many, MANY ways to build your business and reach your goals. Many people ...
02/01/2023

Remember this for the upcoming year. There are many, MANY ways to build your business and reach your goals. Many people teach you that it has to be hard. Building isn't necessarily easy but making it hard doesn't mean you will be any more successful than someone who keeps it simple.

Do you truly want to build a photography business that helps you create the income and schedule that you need? On yester...
29/12/2022

Do you truly want to build a photography business that helps you create the income and schedule that you need? On yesterday's podcast I discussed some of the traits we need to have besides just being able to take great images. Do you have the traits needed to succeed? Listen to this episode and be sure and get the download that goes over all the traits at www.focalpointspodcast.com

This week is part II of the podcast on Traits of Successful Business Owners. While you are relaxing and enjoying your ho...
28/12/2022

This week is part II of the podcast on Traits of Successful Business Owners. While you are relaxing and enjoying your holidays take a listen to see what you might want to improve upon for next year. focalpointspodcast.com

This is something that has served me well in my life. The best way to alleviate fear is to ask yourself, what is the wor...
26/12/2022

This is something that has served me well in my life. The best way to alleviate fear is to ask yourself, what is the worst that will happen? If you prepare for the worst, then anything else is a win. Go back and listen to Episode #4 where I talk about fear and how we can conquer the fear in our business.

How do you know if you have what it takes to run a successful business?  It is so much more than taking great images.  L...
21/12/2022

How do you know if you have what it takes to run a successful business? It is so much more than taking great images. Listen to today's podcast to learn what traits we all need as we build our businesses.

So the end of the year brings up a lot of different feelings for all of us. Some are great and some of those other feeli...
14/12/2022

So the end of the year brings up a lot of different feelings for all of us. Some are great and some of those other feelings are more like shame or inadequacy because we didn't get all things done this year that we set out to do. Maybe we didn't do that marketing campaign, make as much money, or drop the weight. So why set any new resolutions when those resolutions are always broken anyway? Take a listen to this podcast and learn how to reflect and move forward in the coming new year. focalpoinstpodcast.com

Photographers are always looking toward trends so that they feel safe in the imagery they put out into the world. But tr...
05/12/2022

Photographers are always looking toward trends so that they feel safe in the imagery they put out into the world. But true success will come when you try doing something truly unique and different. Don't follow the pack, create your own path with your art and your business.

My Guest today is Tavia Redburn, incredible newborn and birth photographer who runs her business in the Oklahoma City Ar...
01/12/2022

My Guest today is Tavia Redburn, incredible newborn and birth photographer who runs her business in the Oklahoma City Area. Tavia has been in business for awhile and she knows a thing or two about birth photography. So much so she even offers an accreditation program for people who want to become certified as birth photographers. Today we discuss what it is like to be on call for your client and how Covid dramatically changed her business. Don’t miss this conversation!

https://blog.nphoto.com/podcast

You can find Tavia in these places:
IG - https://www.instagram.com/taviaredburn/
Facebook - https://www.facebook.com/thebeautyinbirth
Her website - https://thebeautyinbirth.com/



Selling our work can be a tricky thing. It doesn't have to be though. Your clients hire you for a reason and they want t...
23/11/2022

Selling our work can be a tricky thing. It doesn't have to be though. Your clients hire you for a reason and they want to see what you have to offer. If you approach it from a standpoint of helping your friends find great things that you love vs. a place of dread and fear, your business will be so much better off for it. In this episode Dorie breaks down her process and the thoughts behind why she has such successful sales with her clients.

https://blog.nphoto.com/podcast



Join Dorie for this episode of Focal Points as she sits down with her friend, Raj Bandyopadhyay, NYC branding photograph...
16/11/2022

Join Dorie for this episode of Focal Points as she sits down with her friend, Raj Bandyopadhyay, NYC branding photographer of Series A Photography, and listen as they discuss the importance of showing a diverse range of people in your portfolio. Why that is so important to all business owners and steps to take if you maybe don’t have a very diverse clientele but want to show a variety of people on your website. In this episode you will hear:

Raj’s story of shifting from a Ph.D in Computer Science to a Branding Photographer
How his unique story has shaped his business
The importance of why everyone NEEDS diversity in their portfolio
What exactly is a diverse portfolio
Several ways that you can build diversity in your portfolio



In this episode Dorie welcomes her guest, Jeremy Hyler who is the marketing manager at Photobiz. Some things we discuss ...
09/11/2022

In this episode Dorie welcomes her guest, Jeremy Hyler who is the marketing manager at Photobiz. Some things we discuss are:
Mistakes photographers make on their websites
Things your website can do for you
The Importance of great SEO
Elements you need to have on your website
Many of us neglect our websites and they can be one of our most powerful ways to attract people to our business.

Photobiz has been generous to give us an awesome discount code for new customers. Head over to www.photobiz.com and use the code DORIE22 to get a great discount at checkout.



Today on the podcast Dorie dives into part three of her four part series that walks through her entire process from inqu...
02/11/2022

Today on the podcast Dorie dives into part three of her four part series that walks through her entire process from inquiry to final delivery of products. Having a solid workflow is key to a great business and today we discuss all the ways you can deliver your products that give clients a great final impression of you and your business.
Find the episode at https://blog.nphoto.com/podcast


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