10/09/2025
Patient demographics in aesthetics are shifting younger as more people view treatments as part of their regular self-care routine. In fact, a recent global study of 15,000 patients revealed that nearly 70% now see medical aesthetics as an ongoing part of beauty and wellness.
In the latest episode of The Technology of Beauty, Merz Aesthetics CEO Bob Rhatigan discusses this cultural shift — and what it means for the future of the industry.