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Growth Driver Meet Growth Driver, the show where B2B experts are redefining growth—together. We’re not just another podcast.

We’re a platform for innovation, collaboration, and unshielded honesty.

RevOps is the connective tissue that aligns sales, marketing, customer success, and more. Without it, teams operate in s...
11/03/2025

RevOps is the connective tissue that aligns sales, marketing, customer success, and more. Without it, teams operate in silos, data gets lost in translation, and revenue potential is left on the table.

In our latest episode of Growth Driver, we sit down with Evan Liang, CEO of LeanData, to break down why RevOps is no longer a nice to have—it’s a must-have for any organization serious about revenue growth.

If your company is still “RevOps curious,” it’s time to become RevOps capable. 🚀

🎧 Listen to the full episode here: https://www.growthdrivershow.com/how-to-go-from-revops-curious-to-revops-capable-with-evan-liang/

04/03/2025

🚨 Pipeline problems aren’t just a sales issue—they start way earlier.

If you’re only spending your budget on prospects who are in-market right now, you’re setting yourself up for a painful dry spell down the road. Why? Because there’s only so much demand at this moment, and if you don’t invest in brand and top-of-funnel engagement, you won’t have enough opportunities two quarters from now.

Balancing investments, resources, and time across the entire buyer’s journey is the key to keeping your pipeline full, securing new logos, and managing CAC.

In this Growth Driver episode, Corey Livingston breaks down why an over-rotated focus on late-stage buyers leads to stalled revenue growth—and what smart B2B leaders are doing to prevent it.

How is your team ensuring long-term pipeline health?

Checkout the full episode with Corey wherever you listen to podcasts 🎧 http://growthdrivershow.com/s2e23/

14/02/2025

🚀 Launching a product isn’t just about saying “Here’s our new feature!”—it’s about aligning with the right stakeholders and tying your launch to real business goals.

In B2B, product marketing is responsible for ensuring new features and product updates drive actual revenue impact.

This means product marketers need to be aligning early with sales and demand gen teams on how your launch fits into pipeline and revenue goals. If you don't understand lead and growth targets—your product is just "live," and not actively helping teams hit their numbers.

Product marketing success starts with integrating launches into broader campaigns and making sure that new widget is actually valuable—instead of just dropping it and hoping for adoption.

Tune into our conversation with Sam Melnick where he breaks down why product marketers need to think beyond the widget and ensure their work directly supports go-to-market success. Because if your product launch isn’t helping move pipeline, close deals, or drive expansion, is it really a success?

🎧 Listen now: http://growthdrivershow.com/s2e30/

12/02/2025

💸 Replacing a top sales rep costs more than you think.

Losing top talent isn’t just about filling a vacant seat—it’s about lost revenue, missed opportunities, and cultural disruption.

Consider the impact:
🔹 Revenue loss—Top reps contribute far beyond quota. Losing them means losing deals, pipeline, and customer trust.
🔹 Cultural impact—When high-performers leave, it shakes team morale and can create a ripple effect of disengagement.
🔹 Hidden costs—Hiring, onboarding, and ramping up new talent is expensive and time-consuming.

So what’s the solution? Retention through intelligent leadership. In this episode of Growth Driver, Helen Fanucci breaks down what it takes to keep top talent engaged, motivated, and thriving in their roles.

Smart leaders know that reducing friction, fostering growth, and recognizing contributions isn’t just the right thing to do—it’s a strategic advantage.

🎧 Catch the full conversation here: https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/

04/02/2025

If you can't connect your pricing model to the value your customers are getting from the product...you're doing it wrong.

The days of traditional, static seat-based pricing are being disrupted by value-driven models like usage and consumption pricing. Why? Because today’s customers demand to pay for outcomes—not just access.

Tune in for more 👉 http://growthdrivershow.com/s2e30/

Product marketing is the unsung hero of every successful go-to-market strategy.In this episode of the Growth Driver podc...
28/01/2025

Product marketing is the unsung hero of every successful go-to-market strategy.

In this episode of the Growth Driver podcast, we sat down with Sam Melnick to explore the critical role product marketing plays in connecting Sales, Marketing, and Customer Success teams. Sam shared how product marketers act as the connective tissue—aligning teams, championing customer needs, and driving business impact from launch to lifetime value.

Here are three takeaways from our conversation:

🎯 Customer-Centricity is Key: Product marketing thrives at the intersection of the GTM team by serving as the voice of the customer. When sales, marketing, and customer success are aligned on customer pain points and aspirations, everyone wins.

💨 Alignment Drives Efficiency: Misalignment between teams is one of the biggest barriers to growth. Product marketing bridges these gaps, ensuring that messaging, positioning, and strategy stay consistent across the customer journey.

🤝 From Tactics to Strategy: Product marketers aren’t just creators of product collateral—they’re strategic leaders who influence pricing, positioning, and GTM priorities.

Listen to the full episode and learn how to transform your product marketing function from launch-focused to lifetime-value-driven.

🎧 https://youtu.be/TJAjYiNRgV4

23/01/2025

Let’s be clear: no one is suggesting you intentionally mess up with your clients.

But when something does go wrong (because it will happen eventually), how you handle it can make or break the relationship—and even open doors for future growth.

Data shows that if you address mistakes with transparency, efficiency, and empathy, you can actually increase client satisfaction. If you do it right, you're demonstrating your commitment to their success—even in challenging moments.

B2B isn't exactly butterflies and rainbows all the time, people want trustable partners–not just solution providers.

Here’s the thing: it’s not just about resolving the immediate issue. How you respond also sets the foundation for renewal and expansion.

✅ Keep records of how mistakes are remedied so you can learn and improve your processes.
✅ Develop a base plan for addressing client issues, but be ready to adapt it based on the situation.
✅ Most importantly, communicate clearly—both during the issue and after it’s resolved.

Now...how do you make sure your team is well equipped to handle these situations? Tune in with Helen Fanucci to find out 🎧 https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/

“Stick with what works.” “It’s time for a change.” 🤷🤷🤷If you find yourself constantly asking, “What is the right move in...
23/01/2025

“Stick with what works.”
“It’s time for a change.”
🤷🤷🤷

If you find yourself constantly asking, “What is the right move in B2B sales?” this one is for you.

Acquisition: Disrupt the status quo 💥
Renewal: Reinforce the value you’ve delivered 🤝
Expansion: Strike the perfect balance ⚖️

Dive into our latest blog and learn how to master messaging for every stage!

https://intelligentdemand.com/resources/sales-messaging-that-converts-when-to-disrupt-the-status-quo-vs-advocate-for-the-incumbent/

21/01/2025

You'll never close a deal if you can't build trust with potential customers.

In a leadership role, if you want your sellers to build trust with their prospects—the true currency of B2B business—you need to model it first.

When your team sees you fostering trust through your actions, they’re going to do the same. And that’s critical because trust isn’t just a "nice-to-have." It’s a dealmaker. Without it, high-value, high-risk deals simply don’t close.

Tune in 👉 https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/

The longer you go without addressing that underperforming team member, the higher the chance your top performers will le...
14/01/2025

The longer you go without addressing that underperforming team member, the higher the chance your top performers will leave.

High performing sellers want to be part of high performing teams. And that starts with setting a standard, then holding everyone accountable to it.

But when holding people accountable over-rotates into leadership without empathy, people leave. So where is the line between accountability and empathy?

Turns out, these things aren't mutually exclusive. Empathy and accountability go hand in hand.

In our latest episode of Growth Driver, we had the privilege of speaking with Helen Fanucci, a renowned expert on empathetic leadership with a long history of managing high-performing sales teams at tech giants like Microsoft, Apple, and IBM. She's also the best-selling author of Love Your Team, and the Founder and CEO of Pipeline Power.

Needless to say, she's exactly the right person for today's topic: The Financial Impact of Empathetic Leadership.

Tune in 👉 https://www.growthdrivershow.com/the-financial-impact-of-empathetic-leadership-with-helen-fanucci/

08/01/2025

Most marketers today are missing the mark with sales enablement.

When you're supporting veteran sales leaders, here's the truth: they don't need step-by-step instructions or AI-generated scripts. What they need is actionable, data-driven insights that tell a compelling story.

Veteran sellers know how to build relationships, they do it all day long. What sets them apart isn’t a perfectly worded email or rehearsed phone opener—it’s their ability to connect authentically.

The magic happens when you empower them with refined data, curated and transformed into a narrative that helps them open doors and act efficiently. That’s where you come in—equipping them with the right tools and intel–not miscellaneous website activity or a download by a single anonymous user.

In the full episode with Aaron Owens and Mike Lempko, we did a deep dive into the do's and don'ts of modern, marketing-powered sales enablement.

Whether you're looking for efficiency boosts or the next unlock with your sales team, don't miss this one 👉 https://growthdrivershow.com/s2e28/

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