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26/06/2025

Lights, camera, action! Thanks for covering our Haliborange Theatre of Dreams campaign this month, featuring one of the stage’s finest, Alexandra Burke. Check the link in bio to read more about this showstopping event!

19/06/2025

We welcomed the wonderful Amelia to Aduro for the last two weeks as part of our work experience programme 🌟

Armed with an English Literature degree and a love for reading, she dove straight into crafting compelling copy and supporting content creation, as well as researching and helping with media outreach.

Sounds up your street? If you’re interested in joining us for work experience in our sunny new office, let us know 👉 [email protected]

10/06/2025

Yesterday evening, the team supported ’s parliamentary reception sponsored by Helen Hayes MP, uniting leaders to tackle the hygiene poverty crisis currently affecting 1.1 million children in the UK.

The event marked the launch of In Kind Direct’s latest report, A Clean Start In Life. This report formed the basis of our recent Not A Choice immersive campaign at Bluewater shopping centre, which we were proud to see featured on the big screens during the event as a key awareness-driving activity.

It was a pleasure to be in attendance to support the fantastic In Kind Direct team and to see the impact of our work together, as we strive towards meaningful and lasting change.

16/05/2025

Let’s hear it for the GOAT: Bahlsen biscuits 🤤

Because if you’re going to shoot the best biscuit, you’d better do it justice.

08/05/2025

1.1 million children in the UK are going without the basic hygiene essentials most of us take for granted. That’s four children in every classroom.

We’re so incredibly proud to support on their Not A Choice campaign – a bold, experiential installation in the restrooms at Bluewater Shopping Centre designed to stop people in their tracks.

Working across integrated press, influencers, and social content creation, we brought the real, raw and powerful voices of children living in hygiene poverty to the public. From cubicle speakers sharing real stories, to supporting statistic visuals taken from the latest Hygiene Poverty Report, this campaign was unmissable – and unforgettable.

Thank you to SWAY for your collaboration and experiential support on this campaign.

07/05/2025

We couldn’t wait to Unfurl this news with national press - introducing ’ brand new Unfurl Cabin Collection at the newly launched, and breathtaking, Glentress Forest location.

Each cabin has been designed alongside biophilic experts at Oliver Heath Design, where it was their mission to help bring the beauty of nature inside for ultimate wellbeing and relaxation.

The Unfurl cabins have been featured in the Sunday Times, The Telegraph, and Sunday Mirror so far, with reviews as stunning as the scenery 🌲🏞️

22/04/2025

Thank goodness it’s officially Spring! Hands up anyone else who feels that they are constantly stuck in an endless cycle of bugs during the colder months. coined that endless cycle, the ‘Viral Spiral’ alongside research which found that 1 in 3 adults find themselves caught in the spiral to highlight that can help protect against viruses with daily immunity supplements suitable for the whole family.

Ensuring that everyone knew how to break the Viral Spiral, we created a brand ambassador strategy to ensure mass product awareness and drive sales. Working with lifetime Sambucol fan, and gold-winning Olympian Becky Adlington ensured widespread national and consumer coverage as well as social media content. Over a thousand coverage hits, including 25 nationals and 12 hours of on-air time is not to be sniffed at!

Amazing work from the team spreading the prevention message far and wide for year-round protection. No spiralling out of control here!

17/04/2025

Aduro Communications 🤝 - the perfect match(a)!

We’re so thrilled to be teaming up with the innovative Californian brand, Califia Farms who bring plant-based perfection with their iconic curvy bottles and creamy oat milks, refreshing matcha and cold brews.

We’re super excited to be supporting the launch of the first-to-market ready to drink matcha almond latte through an integrated communications programme - cheers to that! 🍵

11/04/2025

Calling all Millennials, can anyone remember how to make a Scooby?

If you can, it’s likely you were one of the cool kids in the 90s. The ones guilty of creating the playground trends we will never forget, no matter how hard we try!

From Trolls to Tamagotchi, to Cat’s Cradle to Slap Bracelets (ouch), from Forever Friends lunchboxes to Cheestrings. You know who you are! And the team at knew exactly how to target you. We fully embraced the nostalgia by leveraging the Starter Park trend in partnership with Great British Memes to target the millennial parents now tasked with packing their own kids’ packed lunches. And one thing hasn’t changed: Cheestrings are the GOAT snack. And always will be.

And it doesn’t stop there, we also enlisted the coolest parenting influencers around to bring to life their playground memories on social media. From The Kabs Family to comedian George Lewis, we smashed targets with a combined reach of 13.9 million.

So what are you waiting for? Those packed lunches aren’t going to pack themselves!

04/04/2025

What’s that you say? Never work with children or animals. Fingers in ears for the amazing team ! We boldly tore up the rule book to create a showstopping campaign to increase brand share for the Haliborange x Disney on-pack collaboration.

In the same way that Haliborange supports kids’ imaginations, this dazzling creative brought to life how the product also supports their dreams via the Haliborange Theatre of Dreams, bringing to life the shared values of Haliborange and Disney.

A series of in-person events where children became the star of their own Disney-inspired theatre production were given a little showbiz fairy dust from the star of stage, screen, and parenting, Alexandra Burke. Alexandra delivered pre-event quality media and broadcast interviews, as well as social media content to drive sign-ups.

Key parenting influencers were also given access to an exclusive Theatre of Dreams workshop and created fun and engaging content to pre-promote the events, driving attendance and awareness of the new Disney collaboration.

Delivering a 98m media reach and an incredibly strong sales correlation of 0.9, this campaign put Haliborange firmly in the spotlight. Google Trends also revealed a 79% search increase for the term ‘Haliborange’ when the first interviews with Alexandra went live.

Stay tuned for our next exciting performance for Haliborange coming soon!

19/03/2025

Living the Miranda Priestly fantasy with .eu🍷🔥

We’ve partnered with Diablo and The Devil Wears Prada Musical to turn the heat up for their competition to win a weekend city break in London’s West End.

Working with the hottest influencers, we challenged them to create a 🔥 new fashion look, in the style of the iconic Miranda Priestly, that matched their divine range of devilishly good wines 😈

Check out the results of this fiery campaign, and head on over to .eu to enter the competition!

07/03/2025

As AI creeps into all facets of life and economic stagnation sweeps the nation, how will brands stay ahead of the curve in 2025?

Our 25 in 25 report discusses the digital future of the PR industry, with insightful input from industry insiders Andrew Bloch, Jon Wilkins, Beth Bentley, Mat Carter, Nick Andrews, and our very own creative director, Poppy Lewis.

We want to thank , Jon, Beth, Mat, and for taking the time to share their wisdom.

Want to learn more? Click the link in the bio for the full report 👉

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