
31/07/2025
Excited to share a peek into identity concepts we explored for Kalm, a café that goes far beyond offering nutritious food and beverages. At its core, Kalm is a lifestyle brand built on the belief that wellness should be inclusive, motivating, and accessible to all. While rooted in a strong commitment to nourishment, the brand also fosters an environment where individuals feel genuinely welcomed and encouraged to embrace a more balanced and fulfilling way of living.
In developing Kalm’s brand identity, our goal was to redefine the way healthy living is communicated by making it feel joyful, light, and easy to embrace. By infusing the visuals with a sense of fun and vibrancy, Kalm invites individuals to discover that living healthy doesn’t have to be complicated or boring. Instead, it can be playful, empowering, and deeply rewarding, just like the experience of stepping into Kalm itself.