Becoming Preferred-The Podcast

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Michael Vickers is the host of Becoming Preferred where he interviews subject matter experts that share insights, perspectives, strategies, and tactics to help you Become Preferred.

12/01/2026

Today on the Becoming Preferred podcast our guest has built a legacy focusing on the mindset and strategies that help you become preferred in the markets you serve.. For over 30 years, he co-founded and grew 1-800-DENTIST, a company that generated over one billion dollars in revenue by solving a simple, painful customer problem. He’s an expert in making a brand remarkable.
 
But here’s the kicker: He’s spent the last decade distilling that business success into a personal superpower that anyone can learn.
 
Fred Joyal is the Wall Street Journal bestselling author of Superbold: From Under-Confident to Charismatic in 90 Days. Fred has the rare experience of both conquering a niche industry and teaching the mindset to repeat that process. Get ready to learn how to inject boldness into your business, your team, and your life. Join me for my conversation with Fred Joyal.

05/01/2026

Today on the Becoming Preferred podcast, we’re talking about the ultimate business credential: the high-impact non-fiction book.
 
Our guest has mastered the art of turning expertise into intellectual property. He’s a #1 national bestselling author himself, a Harvard-trained scholar, and the CEO of a firm that helps public figures and top professionals land deals with major publishers. He is the person leading literary agents and corporate leaders call when the message must be perfect.
 
Kevin Anderson is here to reveal the secrets to leveraging your knowledge. He’ll show you why a quality book is the single most effective way to elevate your authority, attract premium clients, and transform your business model.
 
If you have a powerful message that needs to be heard, Kevin is the bridge between your expertise and the bestseller list. Let’s learn how to make your book the foundation of your legacy. Join me for my conversation with Kevin Anderson.

15/12/2025

If you’re an entrepreneur or business professional whose growth is stalled by employee turnover, poor communication, or the sheer struggle of transitioning from a high-performing doer to an effective leader, then you’re going to enjoy this episode on the Becoming Preferred podcast.
 
Today, we are happy to welcome Courtney Ramsey, a renowned leadership development expert, speaker, and consultant who has spent two decades transforming companies.
 
Courtney’s mission is simple: to stop the bleeding caused by low engagement and high turnover by giving leaders the concrete communication and people skills they desperately need. She doesn’t just talk theory; she delivers tangible, behavioral shifts that save companies millions. Get ready to learn how to master the art of tough feedback, delegate strategically, and truly lead the team that’s destined to become your dream team. Join me for my conversation with Courtney Ramsey.

Search for Becoming Preferred wherever you listen to podcasts.

08/12/2025

Today, on Becoming Preferred, we’re tackling a challenge every modern business leader faces: You have a passionate purpose, but does it actually move the needle? What if your brand could prove that activism and social impact don’t just inspire; they reliably sell, grow market share, and reduce customer churn? Our guest is here to show you exactly how to do it.
 
Neil Callanan is the founder of LooseGrip and the brilliant mind behind the Grasp Impact Framework. His work sits at the critical intersection of marketing, activism, and analytics. He doesn’t just talk about having a mission; he equips you with the tools to measure what truly matters.
 
Get ready to learn how the most impactful brands are connecting their values to tangible business growth. Join me for my conversation with Neil Callanan.
Search for Becoming Preferred, wherever you listen to podcasts.

01/12/2025

Today on the Becoming Preferred Podcast, I am bringing you a special replay of one of my favorite conversations, and the timing couldn’t be better. We just celebrated Thanksgiving a few days ago. For many of us, it was a time to gather with friends and family, share a meal, and reflect on our blessings.
 
But here’s what I’ve come to believe. Gratitude isn’t meant to be a once a year event. It’s a practice, a daily discipline that shapes how we see the world, and how we move through it. Every morning as part of my journaling routine, I’m prompted with a simple question, what am I grateful for? And I’ve discovered something profound in that practice.
 
When you start your day with gratitude, you position yourself to see abundance. Not because your circumstances magically change, but because your perspective does. Now here’s the thing. Gratitude is easy when life is good, but what about when you’re in the middle of a storm? What about when the diagnosis is devastating? When the relationship is fractured? When the business is struggling? Can gratitude still work then?
 
That’s exactly what my guest, Sandie Eggers helps us understand. Sandie learned the transformational power of gratitude during one of life’s hardest seasons, her husband’s terminal illness. And what she discovered wasn’t just a coping mechanism, it was a way to navigate adversity with strength, clarity, and even joy.
 
So whether you’re riding high from a wonderful Thanksgiving, or you’re carrying a heavy burden into the season, I believe this conversation will meet you right where you are. Gratitude isn’t about ignoring your struggles. It’s about finding solid ground in the middle of them. Enjoy this conversation with guest, Sandie Eggers.

24/11/2025

Today on the Becoming Preferred podcast, we have a true master of motivation and persuasion. Our guest is Mike Lipkin, president of Environics and a strategic coach to global CEOs, and the author of 18 books on leadership and high performance, including his latest book, The Potentiator.
 
What makes Mike’s approach unique is his foundation in deep, social values research. He doesn’t just rely on generic platitudes; he uses proprietary data on human behavior to show you exactly how and why people make decisions, trust certain leaders, and choose one provider over others.
 
For our audience of entrepreneurs and business professionals, Mike is here to help us unlock the ultimate skill: how to create value from thin air, communicate with irresistible conviction, and transform every single conversation into a high-impact, trust-building event.
If you are ready to stop chasing clients and start magnetically attracting opportunities, this is your masterclass. Join me for my conversation with Mike Lipkin.
Search for Becoming Preferred, wherever you listen to podcasts.

17/11/2025

Today, on the Becoming Preferred podcast, we have an entrepreneur whose journey proves that massive growth isn’t about working harder; it’s about building smarter.
 
Our guest is Tyler Dunagin, a multifaceted founder, operator, and inventor. His success story is a masterclass in market selection and systemization. He took a historically manual service industry—and transformed it into a scalable, tech-enabled enterprise. Tyler doesn’t just chase revenue; he builds ecosystems. He focuses on purpose-driven solutions and culture-first leadership.
 
If you are an entrepreneur looking to escape the “one-person hustle,” or a business professional seeking the blueprint for achieving nearly 1000% growth through operational efficiency and an impressive long-term vision, this episode is your strategic guide. Join me for my conversation with Tyler Dunagin. , , ,
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10/11/2025

Today, on the Becoming Preferred podcast, we’re shifting our focus from the boardroom to the hockey rink, but the lessons remain intensely relevant. Our guest today is Allan Kreda—a seasoned journalist with nearly two decades covering finance and the NHL for giants like the Associated Press, the New York Times and Bloomberg News. Allan has mastered the art of extracting the core truth, whether from a quarterly earnings report or a locker room.
 
He’s here to talk about his latest project: the book, Ken Morrow: Miracle Gold, Four Stanley Cups, and a Lifetime of Islanders Hockey. Morrow is one of the most uniquely accomplished athletes in history, winning the Olympic ‘Miracle on Ice’ gold, and the Stanley Cup in the same year.
We aren’t here just for hockey stories, though. Allan’s journey from investigative journalist to co-author provides a blueprint for every professional. Join me for my conversation with Allan Kreda. (https://www.instagram.com/explore/tags/olympicgold/)  (https://www.instagram.com/explore/tags/miracleonice/)

03/11/2025

Today on the Becoming Preferred podcast, we have a guest whose journey proves that the most valuable lessons are often learned in the fire. My guest is Bennett Maxwell, a serial entrepreneur who went from door-to-door selling to building a nationwide franchise empire with Dirty Dough. He’s a master of turning adversity into a competitive advantage, navigating a high-profile legal battle that ultimately propelled his brand into the national spotlight.
 
But his story is more than just business. Bennett is an advocate for mental health and believes that true success is about building a business that supports your life, not consumes it. Today, we’re talking about how he built a franchise system from the ground up, the critical mindset shifts required for explosive growth, and why he’s now focused on helping other entrepreneurs find their path to financial freedom. Get ready to learn the business playbook from a man who’s seen it all. Join me for my conversation with Bennett Maxwell.
Search for Becoming Preferred, wherever you listen to podcasts.

27/10/2025

Welcome back to the Becoming Preferred podcast, where we help you become the emotional favorite in your market. Today we are in for a masterclass on a topic that is the very foundation of all business success: marketing. My guest is someone who has spent his entire career at the intersection of brand strategy, consumer behavior, and marketing innovation.
 
We have the privilege of sitting down with Greg Licciardi. As the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers, the ANA, he works with some of the most influential brands in the world, helping them elevate their campaigns and connect with their audience. With an MBA from Fordham and over a decade of experience as an Adjunct Professor of Marketing, he’s not just a practitioner; he’s an educator who understands the principles behind what works. He’s also the author of the new book, The Holy Grail of Marketing. From American Express to Univision, Greg has consistently delivered award-winning results and today he’s here to share his hard-won wisdom with all of us. Get ready to rethink how you approach your marketing efforts. Join me for my conversation with Greg Licciardi. Search for Becoming Preferred, wherever you listen to podcasts.

20/10/2025

Do you ever feel like you’ve hit a ceiling in your business or career? You’re successful, you’ve got a great team, but there’s a nagging feeling that you’re capable of more—if only you could get unstuck. Our guest to day understands that feeling better than anyone. He’s the founder of Advanced Business Abilities, a coaching company built specifically for established business owners and professionals who are ready to b reak through to that next level of growth without sacrificing their health or their values.
 
With over two decades of leadership experience—from launching his first business at 21 to managing a national sales force of over 300—he knows the entrepreneurial journey from the ground up. He’s ditched the generic, one-size-fits-all approach to coaching in favor of something deeply personal and effective and he brings a refreshingly honest and grounded voice to the conversation, and he’s here to help us do the work that actually works. Please join me for my conversation with the founder of Advanced Business Abilities, Mike Irving.

13/10/2025

Have you ever wondered what separates a good idea from a truly brilliant one? Or how some companies seem to effortlessly innovate while others struggle to survive? Our guest today has made it his life’s work to answer those very questions.
 
On our podcast today, we’re joined by Alan Gregerman, a renowned author, speaker, and consultant who believes we all have the capacity for genius. Alan isn’t just about big ideas; he’s about unlocking the incredible potential that exists within each of us and the organizations we’re a part of. He’s going to share how a deeper understanding of ourselves and the world around us can lead to breakthroughs we never thought possible.
 
Whether you’re an entrepreneur looking for that next big idea or a business professional trying to foster a culture of innovation, this episode is packed with insights you won’t want to miss. Get ready to rethink how brilliance actually happens and discover the keys to becoming more creative, innovative, and successful than you ever imagined. Join me for my conversation with Alan Gregerman.

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