Smiler Social

01/11/2022

💡 Showing up online consistently really does work.

Wouldn’t it be nice if there was someone out there that could come up with new social media post ideas? Someone to do all of the copywriting, graphic design and creative bumf, post the content for you… all of that time-consuming, platform learning, keeping on top of online trends, head-cluttering stuff.

Then all you need to do when it comes to social media is engage with your customers….

🙋♀️ Oh hey there!

That is exactly what I do at Social to help busy business owners build up their brand online.

Drop me a message if you’re interested in finding out more.

Thanks

Laura
Founder, Smiler Social

31/10/2022

👻 Are you a ghost, a witch, a Zombie or perhaps Kevin from Home Alone!?

I’m going with a Halloween theme here, so bear with me! 😉

As a business owner, you can get sucked into a tiring loop of focussing on your client work more than your own business, so tell me…

👻 Are you a ghost?
Always present, but often powerless to make an impact on your own business until night-time, once all of our client work is complete.

🧙 Or how about the witch? Always concocting weird and wonderful ideas, so many that they never always fully come to fruition. Is your workspace therefore full of sleeping princesses – full of potential that still haven’t yet seen the light of day!?

🧟 If you’re the Zombie then it's definitely time to start outsourcing tasks, you’re a walking dead version of your former self… the person you were before you started running your own business!!

But wait a minute…

😱 Could you be a Kevin!? An entrepreneur, feeling out of your depth (you’re not, but it feels that way at times!) being imaginative, savvy and super resourceful with everything you have to completely kick ass and save the day (your business).

👇 Let me know in the comments which of these sounds most like you. I’d love to know which creepy characters my connections resonate with the most. 😉

26/10/2022

Morning All!

I have one November brand design slot available and a new regular opening available for social media content creation.

Drop me a message if you’re interested and let’s chat!

In very brief summary, my branding packages consist of a minimum of a logo design and brand concept creation, font selection, colour palette creation, stylised graphic elements, photographic styling suggestion and a tone of voice guide for your copywriting.

This is packaged together and sent to you with all of the design files you could possibly need for future design projects and a brand guideline document outlining the details and usage of your brand. I’m happy to add-on further illustration and design support, whether that’s marketing design or social media platform graphics, bespoke to your needs.

My social media content creation can be flexible based on your needs and currently supports LinkedIn, YouTube, Facebook, Instagram and Twitter.
Content can include video creation, illustration, copywriting, graphics… depending on what’s suitable for your target audience.

For examples of my work and to get in touch, head over to my website at: https://www.lauraheard.co.uk

Thanks

Laura

24/09/2022

You know you're a graphic designer when you wake up in the early hours and – rather than fretting about life's woes like any normal person – you're still thinking about the multiple mis-matched and random typefaces you saw in some brand guidelines earlier that day.

👁️👁️ What has unexpectedly been keeping you awake at night lately!?

20/09/2022

A little sneak peek at a new illustration commission for a client brief about sign language.

13/09/2022

I love any branding project where I get to introduce some illustration!! 😊

This fun project is a flashback to a client who set-up their own garden pub through lockdown – brilliant!

I was pretty much given free-rein here, so the thought of a bear jamming on a giant Tuba just made me smile. 😊

A simple, one-colour logo where traditional meets modern for a fun musical social spot.

Cheers!! 🍻

07/09/2022

When you really don't like a design but words fail you....

01/09/2022

🐜 Some say it's nit-picking, others say it's paying attention to detail.

I say I will not rest until your brand is spot on! 👇

That means:
🔎 It truly represents your business character and values

🔎 The logo design is practical and accessible (no magnifying glasses needed for reading text on a logo please!)

🔎 Your language and tone of voice is consistent with your brand image

🔎 Good graphic design rules are applied - no cheating here, it shows!

🔎 Your content pulls all of these important elements together and communicates your full brand beautifully

👀 Do you need a beady eye on your brand? 👀

https://media.giphy.com/media/xGdvlOVSWaDvi/giphy.gif

16/08/2022

In our human interactions, it’s not just someone’s appearance or words that make us remember them, it’s how they make us FEEL. ❤️

If a person makes us feel good, it leaves a lingering sense of happiness within and we remember that person with kindness.

The same applies to your brand.

So yes, looking beautiful and writing copy that is on point is important, but so too is responding to comments on your social media pages, creating a reliable and prompt customer service and making those that interact with your brand feel good.

And be human with it, bring your brand’s personality to life in these interactions.

Don’t waste those good vibes and don’t leave those that interact with your brand hanging.

❤️ Give me a heart if you make sure you (or someone in your team) replies to each and every comment on your social pages.

15/08/2022

I moved house recently, and today I've found my old CD player. It has Avril Lavigne's first album in it... I'm now singing along to an early 2000s trip down memory lane.

I love how music evokes feelings through our memories and I'm reliving my 6th form student years - which I loved! ❤️

What were you up to in the early 2000s?

11/08/2022

Has your business changed much over the last few years?

And how about your brand image - does it reflect these changes?

If your brand could do with a 'fresh lick of paint' so that it's in keeping with your evolved business, get in touch!

It may be an image or logo tweak, an adaptation of your tone of voice and messaging or it may be a new strategy for your social media content.

Are you ready to step up and showcase your brand in its true colours?

Laura

07/07/2022

I thought it might be appropriate to dig one of my old illustrations out of the archives today! 😉
https://www.lauraheard.co.uk/illustration

Laura Heard Creative

21/06/2022

When it comes to social media for your business, you get out what you put in. And as they say, "The grass is greener where you water it."

If you're struggling to show up online each day and create content that gets you closer to your business goals, then get in touch.

With bespoke content creation that speaks in your brand voice, we can get the ball rolling on customer interaction and open the door to conversation.

*You can see I'm pulling out all the clichés today can't you!?

15/06/2022

Super proud (see what I did there!? 😉) to see my pride illustration and graphic design on the RiDC page!

Inclusion is what we’re aiming to create at RiDC, to make society easier to live in for disabled and older people.

To do that, we need a diverse and inclusive panel so when companies commission research from us, they receive a range of experiences and viewpoints.

We welcome you in all your colours so spread the word and sign up this PRIDE 🌈 month https://bit.ly/RiDCPanel

Deaf Rainbow UK ParaPride LGBTQ Disabled Q***r And Hear

***rDisabled

14/06/2022

When your first reel for a new social media client gets over 2000 views in its first 30mins online! 🤩🥳

Clearly hit the sweet spot with that one!! 👌😁

Always ready to celebrate the small wins, they are what makes life bright. 🙂

14/06/2022

Erm, I mean... It's Blood Donor Day today!

Hooray to everyone that is able to and gives blood.

••

Like this branded illustration? It was created for a wellbeing client, I have simply tweaked the colours and styling slightly to fit my Smiler Social brand.

Does your content speak with your brand voice?

If not, let's fix that - pronto!

28/05/2022

This is completely unrelated to social media but slightly related to work.... but hey, it's the weekend and I just wanted you all to meet Flora, my new arrival. 😁

We're struggling with sleeping patterns and boundaries right now (so I'm a zombie but she's still bouncy all the time), but having her cute little face with me every day is giving me a renewed sense of purpose and helping me get my butt in gear with my business....and equally totally distracting me from my business! 😂

What gives you a sense of purpose and motivates you in life?

🐾 ❤️

18/05/2022

Am I imagining it, or is social media become less social and more ‘me, me, me media’?

Social media started as a great way to connect with and keep up with friends, but now when you log on, you are faced with videos you ‘might like’ or business adverts for something you’ve shopped for recently online - all of which remind us that our online activity is stalked constantly!

And yes, that’s what you sign up for when you agree to the terms and conditions on any social media platform… but it’s not fun is it?

Well, ok, maybe some of those animal videos are fun...

But the platforms are becoming more salesy and spammy by the minute.

Bear this in mind when you’re creating content for your business.

People don’t generally go on social media to be sold to. They go on social media to socialise, to be entertained and many times to fill a moment of boredom.

Use your space and your platform wisely.

Fill those moments with something authentic and something that either helps people, or leaves them feeling good, motivated and inspired.

Be remembered for the right reasons.

Smiler Social