
29/05/2025
In just 3 years, Hailey Bieber launched, scaled & sold Rhode for $1B, while rewriting the beauty brand playbook.📢
Here’s what fashion & beauty founders can steal from her strategy 👇
📱 1. Personal Branding = Your Superpower
📡 Built trust before launch by sharing real skincare routines
👽 Made followers feel connected, not sold to
Lesson: Your story sells. Be the face, not just the founder.
📱 2. Niche Product Line = Focused Growth
📡 Launched with a tight, high-quality product line
👽 Hero products (like the lip balm) became cult faves
Lesson: Start small. Go deep, not wide. Build obsession, not options.
📱 3. Social Media Strategy = Culture-Driven Marketing
📡 TikTok, UGC & limited drops kept demand sky-high
👽 Sleek visuals + creator collabs = viral, repeatable content
Lesson: Design for scroll-stopping moments. Show up where culture lives.
🛸Fashion & Beauty business owners: You don’t need a billion to build bold. You just need strategy.
Need help with your personal branding?
Comment 'PERSONAL' and we’ll show you how to build a business people feel.
**us