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Global Media Facts

GLOBAL MEDIA FACTS, representing our commitment to truth, transparency, and insightful reporting on the global media landscape.

Global Media Facts is an initiative dedicated to providing accurate, up-to-date, and insightful information about the global media landscape. It aims to highlight key trends, challenges, and developments across digital, print, broadcast, and social media platforms. By promoting transparency, media literacy, and factual reporting, Global Media Facts serves as a reliable resource for journalists, re

searchers, and the public, ensuring informed discussions on the evolving role of media in shaping societies worldwide.

28/02/2025

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫𝐢𝐧𝐠 𝐃𝐫. 𝐀𝐚𝐦𝐢𝐫 𝐋𝐢𝐚𝐪𝐮𝐚𝐭 𝐇𝐮𝐬𝐚𝐢𝐧: 𝐓𝐡𝐞 𝐁𝐫𝐨𝐚𝐝𝐜𝐚𝐬𝐭 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐆𝐮𝐫𝐮 & 𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐓𝐫𝐚𝐧𝐬𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐏𝐢𝐨𝐧𝐞𝐞𝐫.

The legacy of Dr. Aamir Liaquat Husain in Pakistan’s broadcast media is unparalleled, especially when it comes to Ramadan live transmissions. A man of exceptional creativity, he revolutionized the concept of religious programming, making it not only engaging but also a highly successful broadcasting model.

𝐀 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐢𝐧 𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐓𝐫𝐚𝐧𝐬𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬:

Dr. Aamir Liaquat Husain was not just a television host; he was the pioneer of Ramadan transmissions in Pakistan. His passion for content creation, production, and ex*****on made him a trendsetter in religious programming. His vision led to the introduction of:

Live Ramadan Transmissions: He transformed religious shows into grand, interactive experiences.
Large-Scale Ramadan Sets: The iconic Ramadan set designs seen today are inspired by his vision of elaborate, immersive studio environments.
Longest Live Ramadan Transmissions: He set records for hosting some of the longest continuous live Ramadan transmissions, captivating audiences for hours.
High TRPs & Ratings Magnet: His presence guaranteed massive viewership; he had the unique ability to engage audiences and create content that resonated with millions.

𝐓𝐡𝐞 𝐌𝐚𝐬𝐭𝐞𝐫𝐦𝐢𝐧𝐝 𝐁𝐞𝐡𝐢𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧:

Dr. Aamir Liaquat introduced and perfected the concept of content and product integration in live transmissions. His innovative approach enabled media houses to generate additional revenue by seamlessly incorporating brand endorsements into religious programming. His style of live engagement with brands, sponsors, and audiences became a game-changer for media economics in Pakistan.

𝐇𝐢𝐬 𝐄𝐧𝐝𝐮𝐫𝐢𝐧𝐠 𝐋𝐞𝐠𝐚𝐜𝐲:

Even after his untimely passing, his contributions continue to shape the landscape of Ramadan transmissions in Pakistan. Every year, when families gather around their television screens during Ramadan, his influence is evident in the formats, set designs, and content strategies of almost every major channel.

Dr. Aamir Liaquat Husain was more than just a host—he was a broadcast visionary, a content guru, and the driving force behind the evolution of Ramadan transmissions in Pakistan. His passion, creativity, and pioneering ideas will always be remembered as an integral part of Pakistan’s media industry.

May his soul rest in peace. His legacy lives on.

A tribute & a blog by a friend:
Mohsin Durrani
Founder GLOBAL MEDIA FACTS.

Dr Aamir Liaquat Husain Dr Amir Liaqat Hussain a Great Islamic Scholor ARY Digital Geo News Urdu Pakistan Media Industry

28/02/2025

According to Sensor Tower’s latest Digital Market Index report, developments across digital advertising, app performance, and retail media didn't slow down in Q4 2024. The global in-app purchase (IAP) revenue on Google Play and iOS reached $39.4 billion, a 13.5% YoY increase and the fastest growth seen in the last three years. The digital ad market in the USA reached $34 billion in Q4 2024 with 3.8 trillion in expressions.

$39 billion in revenue for IAP on Google Play and iOS came from Q4 2024, while it was $150 billion overall. There was a 12.5% increase from 2023 in global IAP revenue in 2024.

28/02/2025

Liz Taylor, Global Chief Creative Officer at Ogilvy, has been ranked as the top chief creative officer in the World Creative Rankings 2025. The annual rankings, which celebrate excellence in advertising and creativity, recognize Taylor’s leadership and groundbreaking work in shaping the industry.

Under her guidance, Ogilvy has delivered award-winning campaigns, pushing creative boundaries and setting new standards in brand storytelling. Taylor’s recognition cements her influence in the global advertising landscape, reinforcing Ogilvy’s position as a powerhouse of innovation and creativity.

Ogilvy

28/02/2025

Wishing you and your loved ones a Ramadan filled with peace, health, and happiness!

24/02/2025

Meet Mubeshar Aziz, Head of Account Operations at Adcom Leo Burnett! 🎯 With a career spanning over a decade in client servicing, strategic planning, and brand management, Mubeshar has been instrumental in driving impactful campaigns and delivering seamless ex*****on.

His expertise in team leadership, operational efficiency, and brand strategy has made him a key figure in the advertising industry. As an AdGuru, he is here to share his knowledge and mentor the next generation of marketing professionals. 🚀

Want to be an AdGuru?
Send us your profiles with:
-Name
-Employer Name
-Designation
-At least a decade plus experience summary, served at leadership positions
-Top 3 Strengths (for e.g., strategic thinking, creativity and innovation, and strong communication skills)

📩 Email your details along with a recent picture to [email protected] and get ready to witness the transformative power of mentorship for the marketing future.

24/02/2025

We look forward to our participation and meeting young talents at the NUST Career Fair 2025 in Islamabad on Tuesday, February 25, 2025.

If you want to pursue a career in media and advertising, apply for the below opportunities:

Media Masters 2025: http://app.jobvite.com/m?3YW9nnwi
Internship Program 2025: http://app.jobvite.com/m?30W9nnwk

For more information, visit us at the GroupM booth!

23/02/2025

Muhammad Azfar Ahsan has been elected as the President of the Marketing Association of Pakistan (MAP), the apex body of marketing in the country.

Azfar has served as Minister of State & Chairman, Board of Investment, and Government of Pakistan.

He is also the Founder of the CORPORATE PAKISTAN GROUP, which represents the elite of Pakistan’s national intelligentsia, including corporate and government leaders, policymakers, academicians, defense personnel, media practitioners, and movers and shakers of civil society.

Marketing Association of Pakistan - Lahore Chapter - American Marketing Association Marketing Association of Pakistan

23/02/2025

Congratulations, Fouad Husain! 🎉👏
Wishing you great success in your new role as CEO of Starcrest Communications! With your exceptional leadership, strategic vision, and dedication to business growth, there's no doubt you'll take the company to new heights. Your track record of driving expansion, innovation, and operational excellence is truly inspiring, and we look forward to seeing the incredible impact you'll make in this new chapter.
Best wishes for continued success! 🚀💼

Starcrest Communications

23/02/2025

Ogilvy has named Clare Lawson as the Global President of Ogilvy One, its customer engagement and experience unit. With over 20 years of expertise in digital customer engagement, Clare has played a pivotal role in shaping innovative strategies for major brands like Formula 1, Lloyd’s, and Nestlé. Her leadership in data-driven marketing and client relationships will be key to driving Ogilvy One’s growth. Previously, she served as Global Chief Client Officer and Head of EMEA, where she was instrumental in developing Ogilvy’s Relationship Design approach.

Global Impact Media TV Rabbit Digital Media Hills Advertising Ogilvy

21/02/2025

ISLAMABAD: Federal Minister for Information, Broadcasting, National Heritage, and Culture, Attaullah Tarar, has stressed the need for international media cooperation to tackle the growing threat of fake news and misinformation, which he described as the biggest challenge of the modern era.

Citing a recent report by the World Economic Forum, Tarar highlighted that misinformation now poses a greater risk than nuclear conflict, climate change, and health crises. To address this, he proposed the establishment of an international fact-checking body powered by artificial intelligence to verify information on a global scale.

The minister underscored the urgent need for collective efforts to ensure the credibility of news and safeguard public discourse from the dangers of disinformation.

Government of Pakistan Global Impact Media TV

20/02/2025

Alphabet Inc., founded in 2015 and headquartered in Mountain View, California, is the parent company of Google. The company reported an astonishing $280 billion in revenue in 2023, making it the highest-grossing media company globally. With over 190,000 employees worldwide, Alphabet oversees a vast ecosystem that includes Google Search, YouTube, Android, and Google Cloud. It dominates the digital advertising space, with platforms like YouTube reaching billions of users. Alphabet’s investments in artificial intelligence, cloud computing, and innovative media solutions position it as a trailblazer in technology and media convergence.

20/02/2025

Step into House of Hype, and you’re instantly immersed in a dynamic, ever-evolving digital world. Neon-lit corridors pulse with rhythmic beats, while visitors pose against interactive, shape-shifting digital walls. Augmented reality games turn movement into mesmerizing visual effects, and a garden of color-changing flowers and mirrored walls creates endless selfie moments.Spanning an impressive 100,000 square feet in The Dubai Mall, this groundbreaking experiential space is the vision of Alexander Heller, Rama Allen, and Desi Gonzalez immersive digital experiences.

Dubai Mall

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