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13/01/2026

📣 | Brand Watch ⚜️

When a heritage brand like Lacoste 🐊 goes quiet… then drops a “something big is coming” hospitality teaser — we pay attention.

This is how modern brands build momentum:
Less talking. More tension. Cultural curiosity over hard sell.

As a PR agency, spotting the signals before the reveal is part of the job.

Big moves rarely whisper by accident.
We’ll be watching their next move reveal — hint: it’s not SoFlo, it’s Paris🐊🔥

📣 | Palm Beach Post Food & Dining ⚜️🖤🌴Local chefs shaping the future of dining—and AlleyCat’s Chef Eric Baker takes th...
07/01/2026

📣 | Palm Beach Post Food & Dining ⚜️🖤🌴

Local chefs shaping the future of dining—and AlleyCat’s Chef Eric Baker takes the spotlight.

In The Palm Beach Post’s Accent: “You Ate it Here First” Food & Dining feature, food & restaurant writer Diana Biederman highlights the trends defining 2026—elevated, ingredient-driven menus, Japanese-inspired small plates, and dining experiences designed to linger. AlleyCat’s bold, speakeasy-style izakaya delivers on every note, earning a beautiful cover moment that puts Boca Raton at the center of what’s next. Visit AlleyCatBoca.com

🔥 Seen & savored via House of Gab TV

📣 | Life Time West x Sun Sentinel Cover FeatureFrom ’s What’s Hot pick of the month to today’s Sun Sentinel print COVE...
07/01/2026

📣 | Life Time West x Sun Sentinel Cover Feature

From ’s What’s Hot pick of the month to today’s Sun Sentinel print COVER—Life Time West Boca is officially having its moment. Reporter Abigail Hasebrook and Staff Photographer Amy Beth Bennett deliver a first look at West Boca’s glistening new athletic members’ club, now anchoring Uptown Boca and raising the standard for members-only luxury wellness amenities in South Florida.

Three stories. 37,000 sq. ft. A polished, performance-meets-recovery approach to elevated wellness: concierge-level personal training, a dedicated rest and recovery lounge featuring cryotherapy and hydrotherapy water massage chair therapy, cold plunge + hot plunge, steam + sauna, and a curated roster of next-level classes—CTR, Barre, Alpha Weights, Mind Body Yoga, Life Spa and more—designed for adults who treat wellness as a lifestyle, not a trend.

“Life Time describes itself as an ‘athletic country club’ rather than a gym,” said Susan Mistri, Senior General Manager.

Memberships begin at $339/month—and the waitlist is already active.

“Life Time West is the elevated luxury response Boca’s been waiting for in its next fitness space,” says Michelle Soudry, Founder of House of Gab. “This is what the next chapter of South Florida luxury living looks like.”

Grand Opening Month: January 2026
Uptown Boca
📩 Waitlist open → Lifetime.Life

18/12/2025

📣 | Celebrity-Favored: The Tox Arrives in Fort Lauderdale

Power duo Violetta Varenkova and Davor Rom, the exclusive South Florida operators behind The Tox Boca Raton, are officially expanding their buzzed-about luxury wellness studio into Fort Lauderdale this January.

Known for its celebrity-favorite, detoxifying and de-bloating lymphatic rituals and holistic facial and body sculpting, The Tox brings its cult following to the Moxies Building on Las Olas.

Captured behind the scenes with South Florida Business Journal, this first look teases what’s ahead — including VIP previews and a highly anticipated Grand Opening Month this January.

Founded in New York City by Courtney Yeager, The Tox continues to set the standard for elevated + modern lymphatic wellness.

Stay tuned. The glow-up everyone’s watching is next. 🖤⚜️

📣 Agency POV: It’s about the fans.We’re decoding the NY Post vs. Pura Vida Miami controversy so you don’t have to.This...
12/12/2025

📣 Agency POV: It’s about the fans.

We’re decoding the NY Post vs. Pura Vida Miami controversy so you don’t have to.

This is one of the clearest PR crisis lessons we’ve seen in hospitality — unfolding publicly, in real time.

It’s been 6 days since the New York Post went live with the investigative headline:
“NYC health food chain Pura Vida’s tuna sandwich has 4× the fat of a Big Mac: dishes ‘deserve jail time.’”
And there has still been no public statement or response from PurVida Miami to its fans.

What began as scrutiny of one menu item escalated fast. Follow-up coverage — including Eat This, Not That — expanded the comparison to six menu items, reframing the narrative to suggest fast-food brands are offering “healthier” options.

📊 That’s how America learned these stats:
🥪 PurVida Miami tuna sandwich: 145g fat
🍔 McDonald’s Big Mac: 34g fat
🍩 Dunkin’ glazed donut: 11g fat

This is what happens when silence lingers.

At this point, it’s no longer just about numbers — it’s about trust. And the longer a brand waits, the clearer the lesson becomes:
Silence doesn’t contain a story — it fuels it.

PR takeaways every brand should clock:
• Fans don’t expect perfection — they expect communication
• Waiting allows others to define your narrative
• Brands have a responsibility to the people who believed in them first

PR isn’t spin.
It’s leadership when scrutiny hits.

We truly hope PurVida Miami’s PR team and ownership come forward with a statement for their fans soon — transparency matters.

And when your audience is waiting for answers, silence isn’t strategy — it’s surrender.

Now excuse us while we jump in the car to grab a Dunkin’ glazed for the first time in 10 years 🍩

— The Gab Group PR | The House of Gab.com

29/11/2025

⚜️House of Gab proudly welcomes Spencer R. Greenberg to The Wall Street South Experience.

“Wall Street found the sun — and it’s shining on the bold,” says Greenberg.

Spencer carries forward a family legacy rooted in craftsmanship, design, and integrity. With over a decade of experience — including seven years immersed in South Florida’s dynamic market — Spencer brings a fresh, tech-forward perspective to Miami’s evolving luxury landscape. His work reflects the city’s new era — fast, innovative, and driven by ambition.

Meet Spencer at this year’s Experience.

⚜️ Tuesday, Dec 2 | 5:30–9:30 PM
📍 Mizner Park Amphitheater, Boca Raton
📈 TheWallStreetSouthExperience.com

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